Audio Conferencing Services Market is Getting Commoditized
Asia-Pacific audio conferencing services market is at the mass-adoption stage. The market is getting commoditized. While increasing customer awareness about cloud communications is spurring adoption, it is also leading to greater scrutiny of service quality and reliability.
The small and medium enterprises (SMEs) market in some countries such as China, India, and in the Southeast Asian region offers tremendous growth opportunities for audio conferencing. However, the segment faces intense competition from consumer grade and over-the-top (OTT) services such as Tencent.
Mobility Becoming a Key Focus Area for Technology Enhancement
Since 2011, China has overtaken the United States as the world’s largest smartphone market. With rapid growth of smart device penetration and enhanced mobile broadband services across the region, mobility solutions integrated with highly-desirable features such as instant messaging (IM)/presence and social networking have spurred technological improvements in recent years. Most service providers continued to focus on research and development on mobile apps in 2014.
About this report
The research service analyzes current and future trends in the Asia-Pacific conferencing services market. The analysis is based on three service segments - audio, video, and web conferencing services. The study discusses the impact of various drivers and restraints on the market. It covers the competitive structure and provides market share analysis. The shift from audio-only meetings to web and video conferencing along with a growing emphasis on product design and usability is paving the way for accelerated web conferencing adoption. The forecast period is from 2015 to 2020, and 2014 is the base year.
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