Market Research Logo

Americas Fleet Managers’ Desirability and Willingness to Pay for Fleet Management and Telematics Solutions, 2017

Americas Fleet Managers’ Desirability and Willingness to Pay for Fleet Management and Telematics Solutions, 2017

The overall objectives of this study are to investigate typical attitudes towards fleet telematics (fleet management system solutions), understand key features and service expectations; explore perceptions and willingness to pay for fleet telematics services; examine vendor satisfaction and brand perceptions; and look at vendor consideration and selection criteria. Data was collected by means of a panel-based survey in the US, Canada, Brazil and Mexico. A total of 210 decision makers or key influencers for fleet management solutions were surveyed to obtain the results. Service packages discussed in the study are fuel management, vehicle management, safety and security, order management, driver management, driver behaviour management and trailer management.

Research Scope
Evaluate general attitude towards fleet telematics (FMS)
Understand features and services that are expected from a device as well as most preferred back-office services standpoint
Measure perceptions and willingness to pay for fleet telematics services
Understand key vendor considerations and selection criteria
Measure level of satisfaction with vendors
Why Connected Truck Market?
By 2020, more than 35 million of trucks globally will be connected
Nearly 40% of fleet managers feel connected trucks are a “must have”
With smart roads and smart cities, smart trucks will be a necessity
Driver behaviour and compliance will be the key aspects for fleet optimisation
Future trucks will allow the user to easily pay for fuel, toll, parking, infotainment and many more in real time

Research Highlights
Challenges Faced and Current Non–Telematics Solutions Used to Address – identifies current non-telematics solutions used to address the challenges and the benefits realised
Awareness and Attitude towards telematics - identifies the perception of telematics, and the reasons for not investing
Usage of Telematics and Benefits Realised - presents the type of telematics solutions largely used and the reasons for investing
Preferred Telematics Vendor and Satisfaction Index - showcases the satisfaction level of current telematics solution and presents the preferred telematics solution for the future
Preferred Telematics Hardware and Future Expectation - identifies the preference of hardware device and in-cab display
Preferred Telematics Services and Future Expectation - highlights the most used telematics services today and the preferred telematics services for the future
Preferred Pricing and Business Model - identifies the preferred hardware and service pricing of telematics services and packages; and the interest towards new business models
Preferred Selection Criteria of Telematics Vendor - identifies the initial criteria to nominate a telematics vendor and the popular medium used to follow a telematics vendor.


  • Research Objectives and Methodology
    • Research Objectives-Fleet Management Survey
    • Research Methodology
    • Definitions
    • Research Methodology-Questions About Fleet Telematics Services
  • Connected Truck Market-An Overview of the mericas Market (Market Context)
    • Total Cost of Fleet Operation-Benefits of Installing Telematics
    • Types of Savings using Telematics-Managing Cost is Essential
    • Key Telematics Services
    • Key Telematics Services to Integrate in Future
    • Opportunities for All-Fleet Manager and Telematics Provider
    • Case Study-Importance of Fleet Manager's Feedback
    • Connected Truck Growth Potential
    • US and Canada Fleet Telematics Market-Market Snapshot
    • Select LATAM Fleet Telematics Market-Market Snapshot
    • Americas Fleet Telematics Market-Regional Snapshot
  • Sample Overview
    • Sample Structure-Fleet Characteristics
      • Table Sample Structure, Fleet Characteristics, Americas, 2017
    • Sample Structure-Customer Type
    • Respondent Position and Industry
    • Area of Operating
    • Key Parameters of Purchased Commercial Vehicles
  • Executive Summary
    • Key Sections Covered in the Customer Research
    • Challenges Faced and Current Solutions Used to Address
    • Awareness and Attitude towards Telematics
    • Usage of Telematics and Benefits Realized
    • Preferred Telematics Vendor and Satisfaction Index
    • Preferred Telematics Hardware and Future Expectation
    • Preferred Telematics Services and Future Expectation
    • Preferred Pricing and Business Model
    • Preferred Selection Criteria of Telematics Vendor
    • Familiarity of Fleet Telematics is Very High
    • High Satisfaction Score is Realised
    • Preferences of Telematics Users and Non-Users
    • Preference of Fleet Companies by Countries
    • Executive Findings of US Fleets
    • Executive Findings of Canada Fleets
    • Executive Findings of Brazil Fleets
    • Executive Findings of Mexico Fleets
  • Challenges Faced and Current Solutions Used to Address
    • Challenges Faced and Current Solutions Used to Address
    • Key Challenges in Operating the Fleet
    • Widely Used Non-Telematics Fleet Management Solution
    • Criteria for Choosing Vehicles to Equip Fleet Management Solutions
  • Awareness and Attitude toward Telematics
    • Awareness and Attitude toward Telematics
    • Familiarity of Fleet Telematics Solutions
    • Importance of Data from Vehicle Engine
    • Attitude Towards Fleet Telematics Solutions
    • Reasons for Not Investing in Fleet Telematics Solutions
    • Benefits that Can Convince to Use Fleet Telematics
    • Likeliness toward Considering Fleet Telematics in Next Vehicle Purchase
    • Attitude toward Usage of OEM Telematics
  • Telematics Solutions Usage and Benefits Realised
    • Usage of Telematics and Benefits Realised
    • Fleet with Telematics Solutions in Use-Penetration Level
    • Reasons for Investing into Telematics
    • Fleet Telematics Packages Widely Used by Telematics Users
      • Table Fleet Telematics Packages Widely Used by Telematics Users, Americas, 2017
    • Interest towards Fleet Telematics Packages for Non-telematics Users
    • Satisfaction with Telematics Solutions
    • Cost Savings Achieved by Telematics and Non-Telematics Solutions
    • Usage and Type of Fleet Telematics Supplier
  • Preferred Telematics Vendor and Satisfaction Index
    • Preferred Telematics Vendor and Satisfaction Index
    • Satisfaction and Willingness to Change
    • Preferred Fleet Telematics Vendor
    • Integration of OEM Telematics in Other Vehicle Makes
    • Willingness to Retain Telematics Services After Initial Free Year
  • Preferred Telematics Hardware and Future Expectation
    • Preferred Telematics Hardware and Future Expectation
    • Importance of Data from Engine Control Module
    • Preferred Type of Fleet Telematics Hardware
    • Key Selection Criteria-Telematics Hardware Device
    • Preferred Type of Fleet Telematics Hardware Display
  • Preferred Telematics Services and Future Expectation
    • Preferred Telematics Services and Future Expectation
    • Vehicle Management-Usage
    • Driver and Driver Behaviour Management-Usage
    • Safety and Security Management-Usage
    • Trailer Management-Usage
    • Order Management-Usage
    • Preference of Telematics Packages-Current Usage versus Future Interest
    • Preference for Integrating Key Value-added Telematics Services (I)
    • Preference for Integrating Key Value-added Telematics Services (II)
  • Preferred Pricing and Business Model
    • Preferred Pricing for Fleet Telematics Hardware Device
    • Preferred Pricing for Individual Telematics Packages-By Country
    • Ideal Custom Telematics Package
    • Preferred Pricing for Integrating Individual Additional Services
      • Table Preferred Pricing for Integrating Individual Additional Services, Americas, 2017
    • Preferred Business Model-Upfront Investment versus No Upfront Cost
    • Preference in Profit Sharing Business Model
  • Preferred Selection Criteria of Telematics Vendor
    • Selection Criteria of Telematics Vendor
    • Selection Criteria-Fleet Telematics Vendor
    • Key After-Sales Support Services
    • Information Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report