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AWS and Rackspace: A Cloud Match Made in Heaven?

AWS and Rackspace: A Cloud Match Made in Heaven?

Cloud service providers are evolving. Many add new services, often at increasingly higher levels of the stack, at warp speed. And with the self-service model that many providers have adopted, customers can find it difficult to keep up with what services are available from which providers. Decisions about how to best integrate those solutions, to create the best cloud environment to meet business needs, can be an even harder task.

In the face of this evolution, infrastructure services provider Rackspace has made bold strides toward a broad-scoped approach that centers on its trademark “Fanatical Service™.” While the company continues to support its own infrastructure offers, its focus and marketing attention have taken a marked turn away from Infrastructure as a Service (IaaS), and toward the managed services market. Rackspace’s most recent move in support of this shift has been to ink a deal with Amazon Web Services (AWS) to provide support to customers within the AWS cloud.

In this SPIE, Stratecast examines the Rackspace–AWS managed services agreement. We look at the benefits for both customers and providers, competition in the marketplace, and the likelihood of the venture’s success.


  • Introduction1
  • The Rackspace Infrastructure: A Historical Perspective
  • Rackspace Focus: Fanatical Support
  • Fanatical Support for AWS
    • Responding to Customer Needs
    • Fanatical Support: Human Touch Plus
    • Fanatical Support for AWS Cloud Pricing
      • Table Fanatical Support for AWS Cloud Monthly Pricing Model
    • Managed Applications for AWS
    • Security and Compliance
  • The Last Word

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