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ASEAN Green Car Market

ASEAN Green Car Market

Government regulations and policies play a major role in shaping the demand in ASEAN. They impact consumer choices and attitudes and can cause dramatic swings in demand.

While policy in Thailand is oriented towards an export-driven industry, the policies of Indonesia focus more on increasing current motorization levels by making cars more affordable.

The big-3 markets in ASEAN—Thailand, Indonesia, and Malaysia—have all embarked on green car programs which have taken centre stage in policy direction.

These markets are also trying to align themselves with global markets, regulations and standards, even as they try to integrate the sector at the regional level.

About this report

This research service provides a strategic assessment of the ASEAN green car market. The study focuses on the key automotive markets of the region such as Thailand, Indonesia, and Malaysia and assesses the scope of the green car market in each of these regions. The time period of this study is 2013–2020. The report also provides an overview of the green car market in ASEAN and discusses green initiatives. The study presents key conclusions and also outlines the future outlook up to 2020.


  • Executive Summary
  • Definition and Segmentation
    • Scope of Green Car Market in ASEAN
    • Green Cars in the Global Context
  • Overview of Green Car Market in ASEAN
    • Strategic Imperatives and Triggers
    • The ASEAN Green Car Conundrum
    • Green Car Penetration in ASEAN
    • Market Drivers
    • Market Drivers Explained
    • Market Restraints
    • Market Restraints Explained
    • Forecast Scenario Assumptions
    • Sales Scenario Analysis
      • Table Green Car Market: Sales Scenario Analysis, ASEAN, 2013-2020
  • Thailand Green Car Market
    • Scope of Green Car Market in Thailand
    • Policy Support for Green Cars
      • Table Green Car Market: Automotive Tax Structure, Thailand, 2013 and 2016
    • Market Participants-Eco-Car Program
      • Table Green Car Market: Participants of Eco-Car Program, Thailand, 2007 and 2013
    • Eco-Car Penetration
      • Table Green Car Market: Eco-Car Penetration, Thailand, 2010-2013
    • Eco-Car Market Size
      • Table Green Car Market: Eco-Car Sales, Thailand, 2010-2013
    • Market Participants-Eco-Car Program
      • Table Green Car Market: Eco-Car Market Share by Brand, Thailand, 2010-2013
    • Eco-Car Models-Market Positioning
    • SWOT Analysis
  • Indonesian Green Car Market
    • Scope of Green Car Market in Indonesia
    • Strategic Imperatives and Triggers for Green Cars in Indonesia
    • Policy Support for Green Cars in Indonesia
    • LCGC Penetration
      • Table Green Car Market: LCGC Market Penetration, Indonesia, 2013-2014
    • LCGC Market Size
      • Table Green Car Market: LCGC Sales, Indonesia, 2013-2014
    • Market Participants-LCGC Program
      • Table Green Car Market: Participants of LCGC Program, Indonesia, 2013
    • LCGC Models-Market Positioning
    • Impact of LCGCs on Indonesian Automotive Industry
    • SWOT Analysis
  • Malaysian Green Car Market
    • Scope of Green Car Market in Malaysia
    • Strategic Imperatives and Triggers for Green Cars in Malaysia
    • Policy Support for Green Cars in Malaysia
      • Table Green Car Market: Details of EEV Program, Malaysia, 2014
    • Hybrid Market Size
      • Table Green Car Market: Hybrid Sales, Malaysia, 2009-H1 2014
    • Market Participants-EEV Program
      • Table Green Car Market: EEV Participants, Malaysia, 2013-2014
    • Hybrid Models-Market Positioning
    • Impact on Malaysian Automotive Industry
    • SWOT Analysis
  • Rest of ASEAN-Green Initiatives
    • Philippines-Policy Support for Green Cars
    • Vietnam-Policy Support for Green Cars
      • Table Green Car Market: Incentives to Purchase Green Cars, Vietnam, 2013
    • Singapore-Policy Support for Green Cars
      • Table Green Car Market: Carbon Emissions-Based Vehicle Scheme, Singapore, 2013
  • Key Conclusions and Future Outlook
  • Appendix
    • Abbreviations

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