Government regulations and policies play a major role in shaping the demand in ASEAN. They impact consumer choices and attitudes and can cause dramatic swings in demand.
While policy in Thailand is oriented towards an export-driven industry, the policies of Indonesia focus more on increasing current motorization levels by making cars more affordable.
The big-3 markets in ASEAN—Thailand, Indonesia, and Malaysia—have all embarked on green car programs which have taken centre stage in policy direction.
These markets are also trying to align themselves with global markets, regulations and standards, even as they try to integrate the sector at the regional level.
About this report
This research service provides a strategic assessment of the ASEAN green car market. The study focuses on the key automotive markets of the region such as Thailand, Indonesia, and Malaysia and assesses the scope of the green car market in each of these regions. The time period of this study is 2013–2020. The report also provides an overview of the green car market in ASEAN and discusses green initiatives. The study presents key conclusions and also outlines the future outlook up to 2020.
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