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Analysis of the ASEAN and ANZ Sweetener Market

Analysis of the ASEAN and ANZ Sweetener Market

The global high-intensity sweeteners (HIS) market was valued at between $􂀀 billion and $􂀀billion in 2014. The ASEAN and ANZ market is valued at $􂀀 million. Natural sweeteners are preferred, but their taste often has limited appeal.

Despite the prevalence of obesity and noncommunicable diseases (NCDs) such as diabetes in the region, HIS market growth will be limited as more people instead turn to exercise, yoga, and diet control to combat or control them.

The region’s sweetener market is not expected to show any spectacular growth in the near future. Contrary to consumer beliefs, many senior executives say that the stagnation of consumer-driven economies, such as ANZ, may steer users to cheaper options including sugar and alternative diets.

The silver lining for the sweetener industry in general could be advances in stevia research. The ability to change its citrusy taste to suit the general palate may propel the natural sweetener market.

About this report

This research service focuses primarily on the high-intensity sweetener (HIS) market across Australia, New Zealand, and the ASEAN countries of Malaysia, Thailand, Indonesia, Philippines, Singapore, and Vietnam. It provides market data for 2014 with forecasts up to 2020. The study addresses market trends, drivers, and restraints, and offers a perspective of consumer behavior regarding the consumption of HIS versus sugar. The effects of Mega Trends on the HIS industry and their impact on end consumers are covered. HIS hot spots have been identified based on extensive research and expert interviews to enable clients to consider market entry strategies.


  • Executive Summary
    • Key Findings
    • Market Engineering Measurements
    • CEO's Perspective
    • Top-level Market Snapshot
    • Total Market Volume Shipment and Revenue Snapshot
    • Competitive Positioning of Key Industry Participants
    • Comparative Analysis by Region
    • Key Findings and Future Outlook
  • Research Scope, Objectives, Background, and Methodology
    • Research Scope
    • Research Aims and Objectives
    • Key Questions this Study will Answer
    • Research Background
    • Research Methodology
  • Overview of Lifestyle Diseases
    • Causes of Death
    • Selected NCD and Obesity Percentages by Country
    • Cause of Death Comparison
    • NCDs and Food Habits
  • Sweeteners
    • Sweeteners Segmentation
    • Sweetener Comparison
    • Global Volume of Sweeteners
    • ASEAN-Revenue and Volume Breakdown
    • ANZ-Revenue and Volume Breakdown
    • HIS Market-Volume Breakdown
    • Regulations-Natural Sweeteners
    • Regulations-Synthetic Sweeteners
  • Mega Trends and Industry Convergence Implications
    • Impact of Mega Trends on the ASEAN and ANZ Market
  • Drivers and Restraints-Total Sweeteners Market
    • ASEAN-Market Drivers
    • ASEAN-Drivers Explained
    • ASEAN-Market Restraints
    • ASEAN-Restraints Explained
    • ANZ-Market Drivers
    • ANZ-Drivers Explained
    • ANZ-Market Restraints
    • ANZ-Restraints Explained
    • Summary of Drivers and Restraints
  • Forecasts and Trends-HIS Market
    • Market Engineering Measurements
      • Table HIS Market: Market Engineering Measurements, ASEAN and ANZ, 2014
    • Forecast Scenario Assumptions to 2020
    • HIS Market-Revenue Forecast (Frost & Sullivan Scenario)
      • Table HIS Market: Revenue Forecast-Frost & Sullivan Scenario, ASEAN and ANZ, 2011-2020
    • HIS Market-Revenue Forecast (Optimistic Scenario)
      • Table HIS Market: Revenue Forecast-Optimistic Scenario, ASEAN and ANZ, 2011-2020
    • Revenue Forecast Discussion
    • Pricing Trends Discussion
    • HIS Market-Revenue Forecast by Country
      • Table HIS Market: Revenue Forecast by Country, ASEAN and ANZ, 2011-2020
    • Regional Hot Spots
  • Competitive Analysis-HIS Market
    • Supplier Market Share Analysis
    • Competitive Environment
    • Top Competitors
    • Competitive Factors and Assessment
  • The Last Word
    • Conclusions
    • The Last Word-3 Big Predictions
  • Appendix
    • Market Engineering Methodology

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