The global high-intensity sweeteners (HIS) market was valued at between $ billion and $billion in 2014. The ASEAN and ANZ market is valued at $ million. Natural sweeteners are preferred, but their taste often has limited appeal.
Despite the prevalence of obesity and noncommunicable diseases (NCDs) such as diabetes in the region, HIS market growth will be limited as more people instead turn to exercise, yoga, and diet control to combat or control them.
The region’s sweetener market is not expected to show any spectacular growth in the near future. Contrary to consumer beliefs, many senior executives say that the stagnation of consumer-driven economies, such as ANZ, may steer users to cheaper options including sugar and alternative diets.
The silver lining for the sweetener industry in general could be advances in stevia research. The ability to change its citrusy taste to suit the general palate may propel the natural sweetener market.
About this report
This research service focuses primarily on the high-intensity sweetener (HIS) market across Australia, New Zealand, and the ASEAN countries of Malaysia, Thailand, Indonesia, Philippines, Singapore, and Vietnam. It provides market data for 2014 with forecasts up to 2020. The study addresses market trends, drivers, and restraints, and offers a perspective of consumer behavior regarding the consumption of HIS versus sugar. The effects of Mega Trends on the HIS industry and their impact on end consumers are covered. HIS hot spots have been identified based on extensive research and expert interviews to enable clients to consider market entry strategies.
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