Zambia Market Spotlight
Zambia is entering a challenging period characterized by slower demand growth, rising risks and costs, and subdued confidence. No major political shifts are expected in 2019, but the government's growing debt problem will overshadow the economic outlook. Expect local customers to face higher taxes (intended to help pay off debts), which, together with increased FX volatility and inflation, will drive important shifts in customer behavior. To win in this environment, MNCs will need to get closer to their partners and customers. This will help them better anticipate - and prepare for - potential downsides and adapt their strategies to tap into customers' changing priorities and behaviors.
What you will learn
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook