Zambia Market Spotlight

Zambia Market Spotlight


Zambia is entering a challenging period characterized by slower demand growth, rising risks and costs, and subdued confidence. No major political shifts are expected in 2019, but the government's growing debt problem will overshadow the economic outlook. Expect local customers to face higher taxes (intended to help pay off debts), which, together with increased FX volatility and inflation, will drive important shifts in customer behavior. To win in this environment, MNCs will need to get closer to their partners and customers. This will help them better anticipate - and prepare for - potential downsides and adapt their strategies to tap into customers' changing priorities and behaviors.

What you will learn

  • Key trends to watch in the region through 2019
  • Downside, base case, and upside scenarios of the region's economy
  • Industry-specific impacts of key trends on your business
What you will receive
  • Immediate access to the 20-page PDF report
  • Exclusive email updates covering emerging markets business topics
  • Special discounts on future report purchases

Executive Summary
DuckerFrontier View on Zambia
Macroeconomic Overview
Macroeconomic Conditions Will Weaken
Economic Growth Will Slow in 2019
Politics Will Not Help the 2019 Outlook
Macroeconomic Scenarios
Zambia in 2019: Scenarios Overview
Trend #1
Trend #2
Trend #3
Industry Impacts of Key Trends: Consumer
Industry Impacts of Key Trends: Healthcare
Industry Impacts of Key Trends: Industrials
Industry Impacts of Key Trends: Technology
About DuckerFrontier

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook
Cookie Settings