How to Win in Slow-Growth South Africa

How to Win in Slow-Growth South Africa


In the next five years, the South African market will be characterized by limited organic demand growth, intense competition for market share, and customers who are increasingly price sensitive and discerning. Multinationals pursuing a business as usual approach in this key EMEA market are unlikely to achieve their goals, whether that be to increase revenue, grow market share, or improve margins. To get ahead of the competition, executives will need to enhance their offering by tapping into changing customer needs and values, being mindful to calibrate any new allocations of time and resources so that they result in favorable ROI. MNCs also need to ensure their route to market has the configuration and capabilities needed to support these adaptations.

What you will learn

  • What are the key trends businesses need to prepare for
  • How to defend against major shifts in the global economic environment
  • Understand how companies across the region can take action now
What you will receive
  • Immediate access to the 53-page PDF report
  • Exclusive email updates covering emerging markets business topics
  • Special discounts on future report purchases

Executive Summary
About This Report
South Africa's Next Phase
A Core Market in Emerging EMEA
Preparing for South Africa's Next Phase
Executives Expect Difficult Conditions
Challenges to Accelerating Commercial Performance
The External Environment Will Create Specific Challenges
Downside Factors Will Weigh on Growth
Expect Limited Demand Growth in the Coming Years
Industry Outlooks
Intense Market Share Competition
Shifting Customer Priorities
Failure to Adapt Could Prove Costly
Update Your South Africa Strategy
MNCs Need to Upgrade Their South Africa Strategies
Deepen Customer Insights
Case Study: Identify the Right Indicators
Case Study: Develop a Robust, Repeatable Process
Identify and Target Priority Segments
Case Study: Target Strong Segments
Ensure Value for Money
Innovate With Value-Added Services
Case Study: Help Customers to Innovate and Adapt
Case Study: Offer Training to Customers
Case Study: Reflect Customer Values in Sales Pitch
Case Study: Provide Supportive Financing Arrangements
Case Study: Facilitate Customers' Efficiency
Enhance Product Offering
Case Study: Innovate With Product Offering
Case Study: Adapt Product Portfolio
Case Study: Tailor Products to Local Conditions
Optimize Route to Market
Develop Sales Channel Capabilities
Case Study: Implement Partner Training
Case Study: Adjust Partner Incentives
Case Study: Deepen Supplier-Distributor Partnership
Adapt Channel Setup
Case Study: Evaluate Change Options
Expand Utilization of e-Commerce
Case Study: Expand Utilization of e-Commerce
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