South Africa Market Spotlight
Overview
South Africa is emerging from a difficult period, including a brief recession in H1 2018. The economy will likely experience a weak and fragile recovery in 2019, helped by mild improvements in consumer spending, higher investment, increased government spending, and stable export demand. While customers will remain cautious overall, reforms will gradually improve conditions for business, with the pace of implementation largely determined by whether the outcomes of the general election - expected to be held midyear - strengthens the reformist president's influence in the ruling party.
What you will learn
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
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