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Russia Channel Management

Russia Channel Management


As the Russian market exits its severe downturn and stabilizes, businesses are increasingly pressured to boost sales.

However, the weak economic recovery in the next several years will limit growth opportunities for businesses, who must increasingly optimize their channels to hit targets and beat the competition.

This report helps business leaders understand how best to proactively capitalize on the changes in the channel landscape. In particular, firms need to find ways to collaborate with their local partners and improve partner capabilities

What you will learn

  • What does the current distribution landscape in Russia look like
  • Which business capabilities do local distributors tend to lack
  • Understand how the landscape will evolve with increasing partner sophistication and emerging channels like e-commerce
What you will receive
  • Immediate access to the 41-page PDF report
  • Exclusive email updates covering emerging markets business topics
  • Special discounts on future report purchases

Executive Summary
Section 1: Central Challenges to Channel Management in Russia
  The Market Will Remain Stable and Predictable
  Route-to-Market Strategies Need to Evolve
  The Channel in Russia Changed Dramatically
  External Factors Pressure the Channel
  Distributors' Value Added is at Risk
  Distributors are Evolving their Strategies
  Retail is Also Evolving Rapidly
  Large National Players' Power is Rising
  Industries are Impacted in Different Ways
  Failure to Solve the Issues is Risky for Companies
Section 2: Reshaping Your Channel Strategies
  Companies Need to Adapt Proactively
  Strategies to Manage Change
  Evaluate External Factors to Adaptation
  Evaluate Internal Capability & Priorities
  Select Channel Strategy to Fit Your Goals
  Improve Distributor Capabilities
  Case Study: Build Relationships
  Find Common Ground
  Redesign Your Channel Structure
  Case Study: Redesign Your Channel Structure
  Improve Your Hybrid Structure
 Improve Your Relationship with National Players
  Case Study: Find Shared Interests
  Case Study: Adapt Your Organization
  Utilize E-Commerce
  Case Study: Utilize E-Commerce
  Go More Direct
About Frontier Strategy Group

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