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2017 Middle East & North Africa Outlook

2017 Middle East & North Africa Outlook

Overview

The Middle East & North Africa (MENA) region will experience moderate economic growth and slight improvement in confidence as the shock of the oil price drop subsides in 2017.

However, volatility in international financial markets, in oil prices as well as currencies, alongside slow reform implementation and political instability, will weigh on business performance.

In MENA, multinational companies will face higher operating costs, an increasingly price sensitive public sector and wider fluctuations in business and consumer demand, largely due to the effects of the fiscal reforms that both oil importing and exporting governments will implement.

In order to maintain their market share, achieve consistent sales growth, and hit profitability targets, multinationals must avoid relying purely on organic market growth, and instead proactively diversify their MENA portfolios and adjust their sales strategies

What you will learn

  • What are the main drivers shaping the outlook for the Middle East & North Africa region
  • How will the country and sub-regional outlooks for key markets like Iran, GCC, and North Africa evolve
  • Which scenarios and disruptors will have the greatest impact on the region


Executive Summary
Section 1: FSG View on Middle East & North Africa (MENA)
  MENA Remains Under Pressure
  Reform Process is Just Beginning
  Don't Wait for Sales Drop to Adjust Strategy
  Adjust to Long-Term Changes in MENA
  FSG View on MENA
  Driver #1: Weak Global Growth
  Driver #2: Low Energy Prices
  Driver #3: Financial Market Volatility
  Driver #4: Fiscal Reform13-
  Driver #5: Political Disruptions
  Implications for ACtion
Section 2: Sub-Regional Outlooks
  Gulf Cooperation Council (GCC)
  Levant Outlook
  Iran Outlook
  Iraq Outlook
  North Africa Outlook
Section 3: Scenarios & Performance Disruptors
  Scenarios Overview
  Disruptors Summary
  Disruptor #1: China Loses Control
  Disruptor #2: Oil Price Collapse
  Disruptor #3: Eurozone Banking Crisis
  Disruptor #4: Iran Deal Unravels
  Disruptor #5: Syria Triggers Wider Instability
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