The Middle East & North Africa (MENA) region will experience moderate economic growth and slight improvement in confidence as the shock of the oil price drop subsides in 2017.
However, volatility in international financial markets, in oil prices as well as currencies, alongside slow reform implementation and political instability, will weigh on business performance.
In MENA, multinational companies will face higher operating costs, an increasingly price sensitive public sector and wider fluctuations in business and consumer demand, largely due to the effects of the fiscal reforms that both oil importing and exporting governments will implement.
In order to maintain their market share, achieve consistent sales growth, and hit profitability targets, multinationals must avoid relying purely on organic market growth, and instead proactively diversify their MENA portfolios and adjust their sales strategies
What you will learn
What are the main drivers shaping the outlook for the Middle East & North Africa region
How will the country and sub-regional outlooks for key markets like Iran, GCC, and North Africa evolve
Which scenarios and disruptors will have the greatest impact on the region