Latin America (LATAM) is poised for higher growth in 2018 as domestic demand conditions improve and political uncertainty subsides on the back of key presidential elections in Colombia, Mexico, and Brazil.
B2C companies will confront consumers with greater purchasing power on the back of lower inflation and interest rates. B2B companies will benefit from greater business performance across industries. Commodity price stabilization will ease fiscal pressures for commodity-exporting countries, but greater commitment to prudent spending will limit the extent to which B2G companies can benefit from public discretionary spending.
Multinational executives will need to focus on aligning their local teams around growth strategies to capture pent-up demand, while continuing to manage persisting global and regional risks.
What you will learn
What are the main drivers shaping the business landscape for the Latin America region
How will foreign exchange (FX) conditions impact econmic growth
What implications regional and global drivers will have on market prioritization, competitive dynamics, customer behavior and Latin America's operating environment
What you will receive
Immediate access to the 94-page PDF report
Exclusive email updates covering emerging markets business topics