Greece Market Spotlight
Overview
The Greek economy will grow at a slower pace in 2019, in line with dwindling eurozone economic sentiment. The eurozone slowdown is transmitted to Greece via weaker demand for manufactured goods and tourism; consequently, a soft patch compared to a remarkable 2017-2018 is expected in the export-oriented manufacturing sector. MNCs will find more opportunities in the slowly recovering B2C outlook thanks to declines in unemployment and supportive government measures. The pro-business agenda of the fresh New Democracy government has rebuilt confidence, but expansionary policies could pose a risk to budget deficit targets and therefore investors’ confidence. MNCs should remain cautiously optimistic for the medium term and continue to enhance their execution strategies to secure even higher market share.
What you will learn
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
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