Capitalize on Vietnam's Rapid Growth

Capitalize on Vietnam's Rapid Growth


Vietnam's strong growth is expected to continue, creating substantial opportunity for MNCs to capture. As a result, Vietnam is likely to play a larger role in MNCs' Asia Pacific and global portfolios as companies increase investments in the country to capitalize on growing opportunities. To effectively tap into the market's potential, executives need to evaluate two key components of building an effective strategy: where to play and how to win. This report helps executives identify key demand and production centers in Vietnam and address challenges that arise due to the unique characteristics of the Vietnamese market.

What you will learn

  • Key growth drivers in one of Asia's most attractive growth markets
  • B2B- and B2C-specific analysis and action items
  • Strategies to overcome unique challenges in the region
What you will receive
  • Immediate access to the 29-page PDF report
  • Exclusive email updates covering emerging markets business topics
  • Special discounts on future report purchases

Executive Summary
Vietnam's Economic Outlook and Key Growth Drivers
Vietnam: One of Asia's Most Attractive Growth Markets
Driver 1
Driver 2
Driver 3
Building an Effective Strategy for Vietnam
Building an Effective Strategy for Vietnam
Vietnam Regional Primer
B2B: Production and Demand Centers in Vietnam
B2B: Focus on the Top 10 Industrial Centers
B2B: Common Market Entry and Expansion Strategy
B2B: Common Production Centers for MNCs
B2C: Demand Centers in Vietnam
B2C: Establish a Strong Presence in First-Tier Markets
B2C: Expand Into Second- and Third-Tier Provinces
B2C: Common Market Entry and Expansion Strategy
Building an Effective Strategy for Vietnam
Implement Strategies to Overcome Unique Challenges
Characteristic 1
Carefully Evaluate Expansion Strategies Across Regions
Characteristic 2
Actively Monitor Accounts Receivables Position
Characteristic 3
Undertake an Effective Customer Segmentation Exercise
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