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Adapt to Win in Slowing Russia

Adapt to Win in Slowing Russia


To succeed in Russia’s new normal, companies need to adapt their long-term assumptions about the market to the country’s growth potential and macro outlook, and then seek opportunities to outperform through excellent execution and thoughtful strategy adaptations.

Most importantly, companies must start by re-segmenting their customers, prioritizing their most attractive customer segments, and then aligning channel, product, pricing, and people strategies as well as investments to support outperformance in their selected customer segments.

This report helps businesses follow a structured approach to pressure-testing their Russia strategies, and it provides case studies and frameworks for aligning strategy and execution along each key element needed to outperform in the market

What you will learn

  • What are the new dynamics of the Russian business landscape
  • How can businesses systematically pressure test their Russia strategy
  • Understand case studies and frameworks to apply today

Executive Summary
Section 1: Russia's New Normal4-
  There is a New Normal in Emerging Markets
  Russia's Outlook is for Sluggish Growth
  Business as Usual is No Longer Possible
  Optimize Your Russia Business
Section 2: Pressure Test Your Russia Strategy
  1. Adjust Your Assumptions9-
  2. Segment Your Customers11-
  2A. Adapt Your Product Offering14-
  2B. Refine Your Route to Market18-
  2C. Make the Right Investments22-
  2D. Align Your People with Your Strategy
  3. Keep Your Plan on Track in Volatility26-
About Frontier Strategy Group

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