Adapt to Win in Slowing Russia
To succeed in Russia’s new normal, companies need to adapt their long-term assumptions about the market to the country’s growth potential and macro outlook, and then seek opportunities to outperform through excellent execution and thoughtful strategy adaptations.
Most importantly, companies must start by re-segmenting their customers, prioritizing their most attractive customer segments, and then aligning channel, product, pricing, and people strategies as well as investments to support outperformance in their selected customer segments.
This report helps businesses follow a structured approach to pressure-testing their Russia strategies, and it provides case studies and frameworks for aligning strategy and execution along each key element needed to outperform in the market
What you will learn
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook