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Wipes Market in the US by Product and Market, 8th Edition

Wipes Market in the US by Product and Market, 8th Edition

US demand for wipes is projected to increase 3.1 percent per year to $3.5 billion in 2021. Continued product development, particularly among high-end specialty wipes products, will drive much of the market’s new growth.

This report covers wipes demand by Product and Market, including both consumer markets and industrial and institutional markets. Data are given in dollar value and, often, in volume (number of wipes).

Wipes products include both wet and dry wipes, such as:
Baby wipes
Moist towelettes
Disinfectant wipes
General purpose cleaning wipes
Medicated wipes

Consumer markets for wipes include:
Personal care
Baby wipes
Hand and body wipes
Facial wipes
Household care
General purpose cleaning wipes
Floor care wipes

Industrial and institutional markets for wipes include:
Manufacturing
Health care
Commercial markets

Scope of the Report
This report covers the scope, size, and growth of the US wipes market including key trends in applications and market segmentation. Historical data are provided for 2006, 2011, and 2016 with forecasts for 2021, with year by year historical market volatility also addressed. Data are provided in both dollar value and, often, volume. Also included is an analysis of the industry key players and their market shares.


  • EXECUTIVE SUMMARY
    • Table Figure 1-1 | Key Trends in the US Wipes Market
  • OVERVIEW
    • Key Findings
      • Table Figure 2-1 | Key Trends in the Wipes Market
    • Wipes Demand Forecast
      • Table Wipes Demand, 2006 - 2021
      • Table Figure 2-2 | Wipes Demand, 2006 - 2021
    • Retail Wipes Market Overview
      • Table Retail Wipes Market, 2006 - 2021
    • Pricing Trends
      • Table Wipes Products Prices, 2006 - 2021
      • Table Figure 2-3 | Selected Wipes Pricing, 2006 - 2016
    • Historical Market
      • Table Wipes Market, 2006 - 2016
      • Table Figure 2-4 | Wipes Demand & Economic & Demographic Indicators, 2006 - 2016
    • Flushability & Dispersibility
    • Sustainability
    • Microbial Contamination & Product Safety
    • Production & Foreign Trade
  • PRODUCTS
    • Key Findings
      • Table Figure 3-1 | Key Trends Among Wet & Dry Wipes Products
    • Products Outlook
      • Table Wipes Demand by Type, 2006 - 2021
      • Table Figure 3-2 | Wet & Dry Wipes Demand, 2006 - 2021
    • Wet Wipes
      • Wet Wipes: Demand Forecast
        • Table Wet Wipes Demand, 2006 - 2021
        • Table Figure 3-3 | Total Wipes Demand & Wet Wipes Demand, 2006 - 2021
      • Wet Wipes: Products
        • Table Wet Wipes Demand by Product, 2006 - 2021
        • Table Figure 3-4 | Wet Wipes Demand by Product & CAGR, 2016 - 2021
      • Wet Wipes: Markets
        • Table Wet Wipes Demand by Market, 2006 - 2021
        • Table Figure 3-5 | Total Wet Wipes Demand & Consumer Wet Wipes Demand, 2006 - 2021
    • Dry Wipes
      • Dry Wipes: Demand Forecast
        • Table Dry Wipes Demand, 2006 - 2021
        • Table Figure 3-6 | Total Wipes Demand & Dry Wipes Demand, 2006 - 2021
      • Dry Wipes: Products
        • Table Dry Wipes Demand by Product, 2006 - 2021
        • Table Figure 3-7 | Dry Wipes Demand by Product & CAGR, 2016 - 2021
      • Dry Wipes: Markets
        • Table Dry Wipes Demand by Market, 2006 - 2021
        • Table Figure 3-8 | Total Dry Wipes Demand & Industrial & Institutional Wipes Demand, 2006 - 2021
  • CONSUMER WIPES
    • Key Findings
      • Table Figure 4-1 | Key Trends in Consumer Wipes Markets
    • Consumer Markets Outlook
      • Consumer Wipes: Demand Forecast
        • Table Consumer Wipes Demand by Market, 2006 - 2021
        • Table Figure 4-2 | Consumer Wipes Demand & Wipes Use Per Capita, 2006 - 2021
      • Consumer Wipes: Demand by Market
        • Table Figure 4-3 | Consumer Wipes Demand & CAGR by Market, 2016 - 2021
      • Consumer Wipes: Wet vs. Dry
        • Table Figure 4-4 | Consumer Wipes Major Markets Demand Share by Formulation, 2016
    • Consumer Wipes Regulations
      • Consumer Wipes Regulations: Overview
      • Consumer Wipes Regulations: Cosmetic Wipes
      • Consumer Wipes Regulations: Therapeutic Wipes
      • Consumer Wipes Regulations: Other Consumer Wipes
    • Personal Care Wipes
      • Personal Care Wipes: Demand Forecast
        • Table Personal Care Wipes Demand by Application, 2006 - 2021
        • Table Figure 4-5 | Personal Care Wipes Demand & Wipes Use Per Capita, 2006 - 2021
      • Personal Care Wipes: Value vs. Volume
        • Table Figure 4-6 | Personal Care Wipes Demand by Market in Value & Volume, 2016
      • Personal Care Wipes: Baby Wipes
        • Table Baby Wipes Demand, 2006 - 2021
        • Table Figure 4-7 | Baby Wipes Demand & Infant Population Growth, 2006 - 2021
        • Table Baby Wipes Demand by End Use, 2006 - 2021
        • Table Figure 4-8 | Baby Wipes Retail Market Share, 2016
        • Table Figure 4-9 | Baby Wipes Retail Sales Share, 2006 - 2021
        • Table Selected Private Label Baby Wipes Distributors & Product Lines
        • Table Selected Baby Wipes Converters & Product Lines
      • Personal Care Wipes: Hand & Body Wipes
        • Table Hand & Body Wipes Demand by Type, 2006 - 2021
        • Table Figure 4-10 | Hand & Body Wipes Demand & CAGR by Market, 2016 - 2021
        • Table Personal Hygiene Wipes Demand, 2006 - 2021
        • Table Figure 4-11 | Personal Hygiene Demand & Wipes Use Per Capita, 2006 - 2021
        • Table Personal Hygiene Wipes Demand by Product, 2006 - 2021
        • Table Figure 4-12 | Personal Hygiene Wipes Demand & CAGR by Product, 2006 - 2021
        • Table Hand Cleaning Moist Towelettes Demand by Product, 2006 - 2021
        • Table Figure 4-13 | Hand Cleaning Moist Towelettes Demand & Wipes Use Per Capita, 2006 - 2021
        • Table Medicated Wipes Demand by Product, 2006 - 2021
        • Table Figure 4-14 | Medicated Wipes Demand & Wipes Use Per Capita, 2006 - 2021
        • Table Other Hand & Body Wipes Demand, 2006 - 2021
        • Table Figure 4-15 | Other Hand & Body Wipes Demand & Wipes Use Per Capita, 2006 - 2021
      • Personal Care Wipes: Facial Wipes
        • Table Facial Wipes Demand by Type, 2006 - 2021
        • Table Figure 4-16 | Facial Wipes Demand & Wipes Use Per Capita, 2006 - 2021
        • Table Facial Cleansing Wipes Demand by Product, 2006 - 2021
        • Table Figure 4-17 | Facial Cleansing Wipes Demand & Wipes Use Per Capita, 2006 - 2021
        • Table Other Facial Wipes Demand, 2006 - 2021
        • Table Figure 4-18 | Other Facial Wipes Demand & Teen/Young Adult Population Annual Growth, 2006 - 2021
      • Personal Care Wipes: Other Personal Care Wipes
        • Table Other Personal Care Wipes Demand, 2006 - 2021
        • Table Figure 4-19 | Other Personal Care Wipes Demand & Wipes Use Per Capita, 2006 - 2021
    • Household Care Wipes
      • Household Care Wipes: Demand Forecast
        • Table Household Care Wipes Demand by Application, 2006 - 2021
        • Table Figure 4-20 | Household Care Wipes Demand & US Households Annual Growth, 2006 - 2021
        • Table Figure 4-21 | Household Care Wipes Demand & CAGR by Product, 2016 - 2021
      • Household Care Wipes: General Purpose Cleaning Wipes
        • Table General Purpose Cleaning Wipes Demand by Product, 2006 - 2021
        • Table Figure 4-22 | General Purpose Cleaning Wipes Demand & Wipes Use Per Household, 2006 - 2021
      • Household Care Wipes: Floor Care Wipes
        • Table Floor Care Wipes Demand by Product, 2006 - 2021
        • Table Figure 4-23 | Floor Care Wipes Demand & Wipes Use Per Household, 2006 - 2021
      • Household Care Wipes: Other Household Care Wipes
        • Table Other Household Care Wipes Demand by Product, 2006 - 2021
        • Table Figure 4-24 | Other Household Care Wipes Demand & Wipes Use Per Household, 2006 - 2021
    • Other Consumer Wipes
      • Other Consumer Wipes: Scope
      • Other Consumer Wipes: Demand Forecast
        • Table Other Consumer Wipes Demand by Application, 2006 - 2021
        • Table Figure 4-25 | Other Consumer Wipes Demand & Wipes Use Per Capita, 2006 - 2021
      • Other Consumer Wipes: Pet Care Wipes
      • Other Consumer Wipes: Automotive Wipes
      • Other Consumer Wipes: All Other Consumer Wipes
  • INDUSTRIAL & INSTITUTIONAL WIPES
    • Key Findings
      • Table Figure 5-1 | Key Trends in Industrial & Institutional Wipes Markets
    • Industrial & Institutional Markets Outlook
      • Industrial & Institutional Wipes: Demand Forecast
        • Table Industrial & Institutional Wipes Demand by Market, 2006 - 2021
        • Table Figure 5-2 | Industrial & Institutional Wipes Demand & GDP, 2006 - 2021
      • Industrial & Institutional Wipes: Industrial & Institutional Wipes by Market
        • Table Figure 5-3 | Industrial & Institutional Wipes Demand & CAGR by Market, 2016 - 2021
      • Industrial & Institutional Wipes: Wet vs. Dry
        • Table Figure 5-4 | Industrial & Institutional Major Market Wipes Demand Share by Formulation, 2016
    • Industrial & Institutional Wipes Regulations
    • Manufacturing Wipes
      • Manufacturing Wipes: Demand Forecast
        • Table Manufacturing Wipes Demand by Application, 2006 - 2021
        • Table Figure 5-5 | Manufacturing Wipes Demand & Wipes Use Per Manufacturing Establishment, 2006 - 2021
      • General Purpose Wipes
        • Table General Purpose Manufacturing Wipes Demand by Product, 2006 - 2021
        • Table Figure 5-6 | General Purpose Wipes Demand & Wipes Use Per Manufacturing Establishment, 2006 - 2021
      • Special Purpose Wipes
        • Table Special Purpose Manufacturing Wipes Demand by Product, 2006 - 2021
        • Table Figure 5-7 | Special Purpose Wipes Demand & Wipes Use Per Manufacturing Establishment, 2006 - 2021
        • Table Figure 5-8 | Special Purpose Wipes Demand & CAGR by Product, 2016 - 2021
    • Healthcare Wipes
      • Healthcare Wipes: Demand Forecast
        • Table Healthcare Wipes Demand by Application, 2006 - 2021
        • Table Figure 5-9 | Healthcare Wipes Demand & Wipes Use Per Hospital, 2006 - 2021
        • Table Figure 5-10 | Healthcare Wipes Demand & CAGR by Application, 2016 - 2021
      • Healthcare Wipes: Applications
        • Table Disinfectant Healthcare Wipes Demand by Product, 2006 - 2021
        • Table Figure 5-11 | Disinfectant Healthcare Wipes Demand & Use Per Hospital, 2006 - 2021
        • Table Figure 5-12 | Disinfectant Healthcare Wipes Demand & CAGR by Product, 2016 - 2021
        • Table Patient Care Wipes Demand by Product, 2006 - 2021
        • Table Figure 5-13 | Patient Care Wipes Demand & Senior Population Annual Growth, 2006 - 2021
        • Table Other Healthcare Wipes Demand, 2006 - 2021
        • Table Figure 5-14 | Other Healthcare Wipes Demand & Wipes Use Per Hospital, 2006 - 2021
      • Healthcare Wipes: End Uses
        • Table Healthcare Wipes Demand by End Use, 2006 - 2021
        • Table Figure 5-15 | Healthcare Wipes Demand by End Use & Senior Population, 2006 - 2021
    • Commercial Wipes
      • Commercial Wipes: Demand Forecast
        • Table Commercial Wipes Demand by Application, 2006 - 2021
        • Table Figure 5-16 | Commercial Wipes Demand & Wipes Use Per Business Establishment, 2006 - 2021
      • Commercial Wipes: Foodservice Wipes
        • Table Foodservice Wipes Demand by Product, 2006 - 2021
        • Table Figure 5-17 | Foodservice Wipes Demand & Wipes Use Per Foodservice Establishment, 2006 - 2021
        • Table Figure 5-18 | Foodservice Wipes Demand & CAGR by Product, 2016 - 2021
      • Commercial Wipes: Other Commercial Wipes
        • Table Other Commercial Wipes Demand by Application, 2006 - 2021
        • Table Figure 5-19 | Other Commercial Wipes Demand & Wipes Use Per Business Establishment, 2006 - 2021
    • Other Industrial & Institutional Wipes
      • Table Other Industrial & Institutional Wipes Demand, 2006 - 2021
      • Table Figure 5-20 | Other Industrial & Institutional Wipes Demand & GDP, 2006 - 2021
  • INDUSTRY STRUCTURE
    • Key Findings & Industry Composition
      • Table US Wipes Sales by Company, 2016
    • Market Share
      • Market Share: Converters' Level
        • Table Figure 6-1 | US Wipes Converter Market Share, 2016
        • Table Figure 6-2 | Wipes: Leading Supplier
        • Table Figure 6-3 | Wipes: Second Leading Supplier
        • Table Figure 6-4 | Wipes: Third Leading Supplier
        • Table Figure 6-5 | Wipes: Fourth Leading Supplier
        • Table Figure 6-6 | Wipes: Fifth Leading Supplier
      • Market Share: Retail Level
        • Table Figure 6-7 | US Wipes Retail Market Share, 2016
    • Industry Restructuring
      • Table Selected Acquisitions & Divestitures
    • Competitive Strategies
      • Competitive Strategies: Overview
      • Competitive Strategies: New Product Development
      • Competitive Strategies: Product Line Extension
      • Competitive Strategies: Low Cost Position
      • Competitive Strategies: Product Placement
      • Competitive Strategies: Market Segmentation
      • Competitive Strategies: Cooperative Agreements
        • Table Selected Cooperative Agreements
    • Manufacturing
    • Contract Manufacturing
    • Packaging Trends
    • Marketing
      • Marketing: Overview
      • Marketing: Portability & Convenience
      • Marketing: Eco-Friendliness
      • Marketing: New Demographics
    • Distribution
    • List of Industry Participants
  • APPENDIX
    • Scope
      • Table Study Scope: Major Wipes Markets
      • Table Relevant NAICS Codes
    • Methodology
    • Associations & Agencies
    • Related Freedonia Group Studies
    • Definitions
    • Abbreviations
      • Table Abbreviations & Acronyms Used in Study
    • Macroeconomic Assumptions
      • Economic Environment
        • Table Macroeconomic Indicators, 2006 - 2021
        • Table Figure 7-1 | Annual Growth in Real GDP, 2000 - 2016, Compared to 1980 - 2005 Average
      • Demographic Trends
        • Table Population & Households, 2006 - 2021
        • Table Figure 7-2 | Annual Population Growth, 2001 - 2016
      • Housing Stock
        • Table Housing Stock by Type, 2006 - 2021
        • Table Figure 7-3 | Housing Stock by Year of Construction, 2016
      • Consumer Spending Trends
        • Table Personal Consumption Expenditures, 2006 - 2021
      • Specialty Household Cleaner Industry Outlook
        • Table Specialty Household Cleaner Demand, 2006 - 2021
      • Manufacturing Outlook
        • Table Manufacturers' Shipments, 2006 - 2021
      • Healthcare Providers & Facilities
        • Table Selected Healthcare Facilities, 2006 - 2021

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