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World Wipes

World Wipes

The world wipes market will rise 5.2 percent annually through 2019 to $13.5 billion. Growth will be driven by the increasing number of end users who utilize wipes over alternative products, especially in developing countries where use has historically been comparatively limited. Consumer wipes will particularly benefit from this trend, propelled by rising disposable incomes and a greater number of women entering the workforce.

This report segments the wipes industry by market (consumer and industrial) for six regions and 14 individual countries. In addition, demand for wet and dry wipes is presented at the global level. Data is provided in US dollars.

Consumer wipes are broken out into two categories:
Personal Care
Household and Other

Personal care wipes will continue to account for the majority of consumer wipes sales in 2019, representing 86 percent of consumer wipes demand in that year. Nonetheless, sales of household and other consumer wipes will see faster gains, supported by continued interest in a variety of application-specific products, promoting the use of both more and higher value wipes. Furthermore, sales of these products will continue to expand in developing areas as increasing distribution and retail channels offer a wider array of products.

Industrial wipes segments include:
Healthcare
Manufacturing
Commercial and Other

Healthcare wipes account for the largest share of global industrial wipes demand and will also see the fastest gains, reaching $3.4 billion in 2019. Concerns regarding cross contamination and healthcare acquired infections (HAIs) will promote growing use of wipes over alternative products, providing a boost to sales.

World regions covered in the study include:
North America
Western Europe
Asia/Pacific
Central & South America
Eastern Europe
Africa/Mideast

The Asia/Pacific region will remain the largest market for wipes, accounting for 31 percent of global demand in 2019. Although the smallest region, the Africa/Mideast market will post the fastest advances, growing rapidly from a small base as access to both consumer and industrial wipes expands significantly.

Companies involved in the global wipes industry include paper companies, nonwovens producers, converters that process nonwoven roll goods into packaged wipes, and consumer goods companies. To a lesser extent, companies dedicated strictly to the production of wipes participate in the industry. Key suppliers include Albaad Massuot Yitzhak, Johnson & Johnson, SC Johnson & Son, Kimberly-Clark, Georgia-Pacific, Nice-Pak Products, Polymer Group, Procter & Gamble, Rockline Industries, and Svenska Cellulosa.


  • INTRODUCTION
  • EXECUTIVE SUMMARY
    • Table WORLD WIPES DEMAND
  • MARKET ENVIRONMENT
    • General
    • World Economic Overview
      • Recent Historical Trends
      • World Economic Outlook
        • Table WORLD GROSS DOMESTIC PRODUCT BY REGION
    • World Demographic Outlook
      • World Population Outlook
        • Table WORLD POPULATION BY REGION
      • World Urban Population Outlook
        • Table WORLD URBAN POPULATION BY REGION
      • Population Under Five Years Old Outlook
        • Table WORLD POPULATION UNDER FIVE YEARS OLD BY REGION
      • World Female Population Outlook
        • Table WORLD FEMALE POPULATION BY REGION
    • Households
      • Table WORLD HOUSEHOLDS BY REGION
    • World Consumer Spending Outlook
      • Table WORLD PERSONAL CONSUMPTION EXPENDITURES
    • World Manufacturing Overview
      • Table WORLD MANUFACTURING VALUE ADDED BY REGION
    • World Motor Vehicle Production
      • Table WORLD MOTOR VEHICLE PRODUCTION BY REGION
    • World Motor Vehicles in Use
      • Table WORLD MOTOR VEHICLE PARK BY REGION
    • World Health Expenditures
      • Table WORLD HEALTH EXPENDITURES BY REGION
    • Competitive Products
    • Environmental & Regulatory Overview
    • Raw Material Trends
      • Table RAW MATERIAL TRENDS
      • Spunlaced Nonwovens
      • Airlaid Nonwovens
      • Other Substrates
  • OVERVIEW
    • General
    • World Wipes Overview
      • Table WORLD WIPES DEMAND BY REGION
      • Market Demand
        • Table WORLD WIPES DEMAND BY MARKET
        • Table WORLD CONSUMER WIPES MARKET BY SEGMENT & REGION
        • Table CHART III-1 WORLD CONSUMER WIPES MARKET BY REGION, 2013
        • Table WORLD PERSONAL CARE WIPES MARKET BY TYPE & REGION
        • Table WORLD BABY WIPES MARKET BY REGION
        • Table WORLD OTHER PERSONAL CARE WIPES MARKET BY REGION
        • Table WORLD HOUSEHOLD & OTHER CONSUMER WIPES MARKET BY REGION
        • Table WORLD INDUSTRIAL WIPES MARKET BY SEGMENT & REGION
        • Table CHART III-2 WORLD INDUSTRIAL WIPES MARKET BY REGION, 2013
        • Table WORLD HEALTHCARE WIPES MARKET BY REGION
        • Table WORLD MANUFACTURING WIPES MARKET BY REGION
        • Table WORLD COMMERCIAL & OTHER INDUSTRIAL WIPES MARKET BY REGION
      • Product Demand
        • Table WORLD WIPES DEMAND BY PRODUCT
    • Production & Trade Considerations
  • NORTH AMERICA
    • North America: Overview
      • Table NORTH AMERICA: MARKET ENVIRONMENT FOR WIPES
      • Table CHART IV-1 NORTH AMERICA: WIPES DEMAND BY COUNTRY, 2013
    • North America: Markets
      • Table NORTH AMERICA: WIPES DEMAND BY MARKET
    • North America: Suppliers
    • United States
      • United States: Overview
        • Table UNITED STATES: MARKET ENVIRONMENT FOR WIPES
      • United States: Markets
        • Table UNITED STATES: WIPES DEMAND BY MARKET
      • United States: Suppliers
    • Canada
      • Canada: Overview
        • Table CANADA: MARKET ENVIRONMENT FOR WIPES
      • Canada: Markets
        • Table CANADA: WIPES DEMAND BY MARKET
      • Canada: Suppliers
    • Mexico
      • Mexico: Overview
        • Table MEXICO: MARKET ENVIRONMENT FOR WIPES
      • Mexico: Markets
        • Table MEXICO: WIPES DEMAND BY MARKET
      • Mexico: Suppliers
  • WESTERN EUROPE
    • Western Europe: Overview
      • Table WESTERN EUROPE: MARKET ENVIRONMENT FOR WIPES
      • Table CHART V-1 WESTERN EUROPE: WIPES DEMAND BY COUNTRY, 2013
    • Western Europe: Markets
      • Table WESTERN EUROPE: WIPES DEMAND BY MARKET
    • Western Europe: Suppliers
    • France
      • France: Overview
        • Table FRANCE: MARKET ENVIRONMENT FOR WIPES
      • France: Markets
        • Table FRANCE: WIPES DEMAND BY MARKET
      • France: Suppliers
    • Germany
      • Germany: Overview
        • Table GERMANY: MARKET ENVIRONMENT FOR WIPES
      • Germany: Markets
        • Table GERMANY: WIPES DEMAND BY MARKET
      • Germany: Suppliers
    • Italy
      • Italy: Overview
        • Table ITALY: MARKET ENVIRONMENT FOR WIPES
      • Italy: Markets
        • Table ITALY: WIPES DEMAND BY MARKET
      • Italy: Suppliers
    • Spain
      • Spain: Overview
        • Table SPAIN: MARKET ENVIRONMENT FOR WIPES
      • Spain: Markets
        • Table SPAIN: WIPES DEMAND BY MARKET
      • Spain: Suppliers
    • United Kingdom
      • United Kingdom: Overview
        • Table UNITED KINGDOM: MARKET ENVIRONMENT FOR WIPES
      • United Kingdom: Markets
        • Table UNITED KINGDOM: WIPES DEMAND BY MARKET
      • United Kingdom: Suppliers
    • Other Western Europe
      • Other Western Europe: Overview
        • Table OTHER WESTERN EUROPE: MARKET ENVIRONMENT FOR WIPES
      • Other Western Europe: Markets
        • Table OTHER WESTERN EUROPE: WIPES DEMAND BY MARKET
      • Other Western Europe: Suppliers
  • ASIA/PACIFIC
    • Asia/Pacific: Overview
      • Table ASIA/PACIFIC: MARKET ENVIRONMENT FOR WIPES
      • Table CHART VI-1 ASIA/PACIFIC: WIPES DEMAND BY COUNTRY, 2013
    • Asia/Pacific: Markets
      • Table ASIA/PACIFIC: WIPES DEMAND BY MARKET
    • Asia/Pacific: Suppliers
    • Australia
      • Australia: Overview
        • Table AUSTRALIA: MARKET ENVIRONMENT FOR WIPES
      • Australia: Markets
        • Table AUSTRALIA: WIPES DEMAND BY MARKET
      • Australia: Suppliers
    • China
      • China: Overview
        • Table CHINA: MARKET ENVIRONMENT FOR WIPES
      • China: Markets
        • Table CHINA: WIPES DEMAND BY MARKET
      • China: Suppliers
    • India
      • India: Overview
        • Table INDIA: MARKET ENVIRONMENT FOR WIPES
      • India: Markets
        • Table INDIA: WIPES DEMAND BY MARKET
      • India: Suppliers
    • Japan
      • Japan: Overview
        • Table JAPAN: MARKET ENVIRONMENT FOR WIPES
      • Japan: Markets
        • Table JAPAN: WIPES DEMAND BY MARKET
      • Japan: Suppliers
    • Other Asia/Pacific
      • Other Asia/Pacific: Overview
        • Table OTHER ASIA/PACIFIC: MARKET ENVIRONMENT FOR WIPES
      • Other Asia/Pacific: Markets
        • Table OTHER ASIA/PACIFIC: WIPES DEMAND BY MARKET
      • Other Asia/Pacific: Suppliers
  • OTHER REGIONS
    • Central & South America
      • Central & South America: Overview
        • Table CENTRAL & SOUTH AMERICA: MARKET ENVIRONMENT FOR WIPES
      • Central & South America: Markets
        • Table CENTRAL & SOUTH AMERICA: WIPES DEMAND BY MARKET
      • Central & South America: Suppliers
      • Brazil
        • Table BRAZIL: MARKET ENVIRONMENT FOR WIPES
        • Table BRAZIL: WIPES DEMAND BY MARKET
      • Other Central & South America
        • Table OTHER CENTRAL & SOUTH AMERICA: MARKET ENVIRONMENT FOR WIPES
        • Table OTHER CENTRAL & SOUTH AMERICA: WIPES DEMAND BY MARKET
    • Eastern Europe
      • Eastern Europe: Overview
        • Table EASTERN EUROPE: MARKET ENVIRONMENT FOR WIPES
      • Eastern Europe: Markets
        • Table EASTERN EUROPE: WIPES DEMAND BY MARKET
      • Eastern Europe: Suppliers
      • Russia
        • Table RUSSIA: MARKET ENVIRONMENT FOR WIPES
        • Table RUSSIA: WIPES DEMAND BY MARKET
      • Other Eastern Europe
        • Table OTHER EASTERN EUROPE: MARKET ENVIRONMENT FOR WIPES
        • Table OTHER EASTERN EUROPE: WIPES DEMAND BY MARKET
    • Africa/Mideast
      • Africa/Mideast: Overview
        • Table AFRICA/MIDEAST: MARKET ENVIRONMENT FOR WIPES
      • Africa/Mideast: Markets
        • Table AFRICA/MIDEAST: WIPES DEMAND BY MARKET
      • Africa/Mideast: Suppliers
  • INDUSTRY STRUCTURE
    • General
      • Table WIPES SALES BY COMPANY, 2013
    • Market Share
      • Converters' Level
        • Table CHART VIII-1 WORLD WIPES CONVERTER MARKET SHARE, 2013
      • Retail Level
        • Table CHART VIII-2 WORLD WIPES RETAIL MARKET SHARE, 2013
    • Industry Restructuring
      • Table SELECTED ACQUISITIONS & DIVESTITURES
    • Competitive Strategies
      • New Product Development
      • Product Line Extension
      • Low Cost Position
      • Product Placement
      • Market Segmentation
      • Cooperative Agreements
    • Manufacturing Methods
    • Contract Manufacturing
    • Marketing & Distribution
    • Company Profiles
      • Albaad Massuot Yitzhak Limited
      • American Hygienics Corporation
      • Beiersdorf AG
      • C-Airlaid LLC
      • Clorox Company
      • Converting Wet Wipes Srl
      • DuPont (EI) de Nemours
      • Eczacýbaºý Ýlaç Sanayi ve Ticaret Aª
      • Grupo Productos Internacionales Mabe SA de CV
      • Henkel AG & Company KGaA
      • Holm (Jacob) &Sons AG
      • Jeyes Group Limited
      • Johnson & Johnson
      • Johnson (SC) &Son Incorporated
      • Kao Corporation
      • Kimberly-Clark Corporation
      • Koch Industries Incorporated
      • Nice-Pak Products Incorporated
      • Polymer Group Incorporated
      • Pristine Care Products Pvt Limited
      • Procter & Gamble Company
      • Reckitt Benckiser plc
      • Rockline Industries Incorporated
      • Suominen Corporation
      • Svenska Cellulosa AB
      • Unilever Group
    • Other Wipes Companies

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