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Wipes


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Wipes

US demand to grow more than 2% yearly through 2018
Demand for wipes is expected to expand more than two percent per year through 2018 to $2.6 billion dollars. Both the consumer and industrial markets will be affected by an improving economy and regulatory changes. Sales are also boosted by the convenience or superior performance factors offered by wipes compared to competitive products such as reusable cloths and paper towels in many applications. The introduction of new or more innovative wipes will also continue to spur usage, including those targeting niche applications and markets such as specialty hygiene products or those that would appeal to men. However, the number of product introductions will slow due to the large variety of wipes already available on the market.

Demand for industrial wipes to outpace consumer wipes
The consumer wipes segment accounts for the larger share of overall demand. Advances in the consumer market are expected to decelerate through 2018 compared to the 2008-2013 period. As the industry matures, penetration gains will slow as many consumers have already incorporated wipes into their routines. The largest segment is personal care wipes, in which baby wipes dominate, accounting for nearly three-quarters of value sales in 2013. However, growth in baby wipes demand will be restrained by the already high usage rates of wipes per infant and many consumers returning to specialty personal care wipes after substituting lower priced baby wipes during the 2007-2009 recession. In addition, other consumers who economized during the downturn will continue to return to more specialized, higher priced household care wipes products, boosting gains in the accelerating household care segment. Some of the fastest growth will be seen in new niche products.

Unlike consumer wipes, growth in the industrial market through 2018 will represent an acceleration from the 2008- 2013 period. As growth in the manufacturing sector picks up from a low base, demand for wipes will increase. Sales will also be spurred by the Environmental Protection Agency’s passage of the Wiper Rule in July 2013, which allows solventcontaminated disposable wipes to be labeled as non-hazardous solid waste. This rule makes disposable wipes more competitive with reusable, laundered shop towels because the new regulations should decrease the total financial burden of utilizing disposable wipes in several industrial applications. Although there is no specific time frame for when states can choose to implement the new regulations, greater demand for disposable industrial wipes is expected as the rule is implemented over time.

Flushability remains key factor, favors new substrates
Flushability continues to be an important factor in the wipes industry, particularly for personal care wipes such as feminine hygiene wipes and moist toilet paper. Greater media attention and public concern has led the industry to make guidelines for flushable products. The first guidelines were developed by the Association of the Nonwoven Fabrics Industry (INDA) and European Disposables and Nonwovens Association (EDANA) in 2008. The most recent edition was published in June 2013, which requires third party testing and proper labeling of wipes. These guidelines have pushed the industry to innovate in developing wipes substrates, leading to products that disperse more readily once flushed.


  • INTRODUCTION
  • EXECUTIVE SUMMARY
    • Table WIPES DEMAND
  • MARKET ENVIRONMENT
    • General
    • Macroeconomic Overview
      • Table MACROECONOMIC INDICATORS
    • Demographic Trends
      • Table POPULATION
    • Household Trends
      • Table HOUSEHOLDS & HOUSING STOCK
    • Consumer Spending Trends
      • Table PERSONAL CONSUMPTION EXPENDITURES
    • Cosmetic & Toiletry Industry Outlook
      • Table COSMETIC & TOILETRY SUPPLY & DEMAND
    • Specialty Household Cleaners Industry Outlook
      • Table SPECIALTY HOUSEHOLD CLEANER DEMAND
    • Manufacturing Outlook
      • Table MANUFACTURERS' SHIPMENTS
    • Health Care Providers & Facilities
      • Medical Providers
        • Table MEDICAL PROVIDERS
      • Patient Activity
        • Table PATIENT ACTIVITY
    • Retail Sector Trends
      • Table RETAIL SALES
    • Retail Wipes Market Overview
      • Table RETAIL WIPES MARKET
    • Competitive Wiping Products Overview
      • Table WIPING PRODUCTS DEMAND
    • Pricing Trends
      • Table SELECTED WIPES PRICES
    • Environmental & Regulatory Issues
      • Consumer Wipes Regulations
      • Industrial Wipes Regulations
      • Flushability & Other Environmental Issues
    • Historical Market Trends
      • Table WIPES MARKET, 2003-2013
      • Table CHART II-1 WIPES MARKET, 2003-2013
    • World Wipes Market
    • Production & Foreign Trade
  • PRODUCT & MARKET OVERVIEW
    • General
    • Product Overview
      • Table WIPES DEMAND BY TYPE & SUBSTRATE
      • Wet Wipes
        • Table WET WIPES DEMAND BY MARKET & PRODUCT
      • Dry Wipes
        • Table DRY WIPES DEMAND BY MARKET & PRODUCT
    • Market Overview
      • Table WIPES DEMAND BY MARKET
      • Table CHART III-1 WIPES DEMAND BY MARKET, 2003-2023
  • CONSUMER MARKETS
    • General
      • Table CONSUMER WIPES DEMAND BY MARKET
      • Table CHART IV-1 CONSUMER WIPES DEMAND BY MARKET, 2013
    • Personal Care
      • Table PERSONAL CARE WIPES DEMAND BY APPLICATION
      • Table CHART IV-2 PERSONAL CARE WIPES DEMAND BY APPLICATION, 2013
      • Baby Wipes
        • Table BABY WIPES DEMAND
        • Table CHART IV-3 BABY WIPES RETAIL MARKET SHARE, 2013
      • Hand & Body Wipes
        • Table HAND & BODY WIPES DEMAND
        • Table CHART IV-4 HAND & BODY WIPES RETAIL MARKET SHARE, 2013
        • Table PERSONAL HYGIENE WIPES DEMAND
        • Table MOIST TOWELETTES DEMAND
        • Table MEDICATED WIPES DEMAND
        • Table OTHER HAND & BODY WIPES DEMAND
      • Facial Wipes
        • Table FACIAL WIPES DEMAND
        • Table CHART IV-5 FACIAL WIPES RETAIL MARKET SHARE, 2013
        • Table FACIAL CLEANSING WIPES DEMAND
        • Table OTHER FACIAL WIPES DEMAND
      • Other Personal Care Wipes
        • Table OTHER PERSONAL CARE WIPES DEMAND
    • Household Care
      • Table HOUSEHOLD CARE WIPES DEMAND BY APPLICATION
      • Table CHART IV-6 HOUSEHOLD CARE WIPES DEMAND BY APPLICATION, 2013
      • Floor Care Wipes
        • Table FLOOR CARE WIPES DEMAND
        • Table CHART IV-7 FLOOR CARE WIPES RETAIL MARKET SHARE, 2013
      • General Purpose Cleaning Wipes
        • Table GENERAL PURPOSE CLEANING WIPES DEMAND
        • Table CHART IV-8 GENERAL PURPOSE CLEANING WIPES RETAIL MARKET SHARE, 2013
      • Other Household Care Wipes
        • Table OTHER HOUSEHOLD CARE WIPES DEMAND
    • Other Consumer
      • Table OTHER CONSUMER WIPES DEMAND
      • Automotive Wipes
      • Pet Care Wipes
      • All Other Consumer Wipes
  • INDUSTRIAL MARKETS
    • General
      • Table INDUSTRIAL WIPES DEMAND BY MARKET
      • Table CHART V-1 INDUSTRIAL WIPES DEMAND BY MARKET, 2013
    • Health Care
      • Table HEALTH CARE WIPES DEMAND BY PRODUCT & END USER
      • Applications
        • Table CHART V-2 HEALTH CARE WIPES DEMAND BY PRODUCT, 2013
      • End Users
        • Table CHART V-3 HEALTH CARE WIPES DEMAND BY END USER, 2003-2023
    • Manufacturing
      • Table MANUFACTURING WIPES DEMAND BY APPLICATION
      • Special Purpose Wipes
        • Table SPECIAL PURPOSE WIPES DEMAND
      • General Purpose Wipes
        • Table GENERAL PURPOSE WIPES DEMAND
    • Commercial
      • Table COMMERCIAL WIPES DEMAND
      • Foodservice Wipes
        • Table FOODSERVICE WIPES DEMAND
      • Other Commercial Wipes
        • Table OTHER COMMERCIAL WIPES DEMAND
    • Other Industrial
      • Table OTHER INDUSTRIAL WIPES DEMAND
  • RAW MATERIALS
    • General
      • Table RAW MATERIALS DEMAND IN WIPES
    • Substrates
      • Table SUBSTRATE DEMAND IN WIPES
      • Spunlaced Nonwovens
        • Table SPUNLACED NONWOVEN DEMAND IN WIPES
      • Airlaid Nonwovens
        • Table AIRLAID NONWOVEN DEMAND IN WIPES
      • Other Substrates
        • Table OTHER SUBSTRATE DEMAND IN WIPES
    • Chemicals
      • Table CHEMICAL DEMAND IN WIPES
      • Surfactants
        • Table SURFACTANT DEMAND IN WIPES
      • Emollients
        • Table EMOLLIENT DEMAND IN WIPES
      • Fragrances
        • Table FRAGRANCE DEMAND IN WIPES
      • Solvents
        • Table SOLVENT DEMAND IN WIPES
      • Other Chemicals
        • Table OTHER CHEMICALS DEMAND IN WIPES
  • INDUSTRY STRUCTURE
    • General
      • Table US WIPES SALES BY COMPANY, 2013
    • Market Share
      • Converters' Level
        • Table CHART VII-1 US WIPES CONVERTER MARKET SHARE, 2013
      • Retail Level
        • Table CHART VII-2 US WIPES RETAIL MARKET SHARE, 2013
    • Industry Restructuring
      • Table SELECTED ACQUISITIONS & DIVESTITURES
    • Competitive Strategies
      • New Product Development
      • Product Line Extension
      • Low Cost Position
      • Product Placement
      • Market Segmentation
      • Cooperative Agreements
        • Table SELECTED COOPERATIVE AGREEMENTS
    • Manufacturing
    • Contract Manufacturing
    • Packaging Trends
    • Marketing & Advertising
    • Distribution
    • Company Profiles
      • Albaad Massuot Yitzhak Limited
      • American Hygienics Corporation
      • Barry-Wehmiller Companies Incorporated
      • Berkshire Corporation
      • Cascades Incorporated
      • Celanese Corporation
      • Clorox Company
      • Contec Incorporated
      • Covidien plc
      • Diamond Wipes International Incorporated
      • DuPont (EI) de Nemours
      • Energizer Holdings Incorporated
      • Fibematics Incorporated
      • Freudenberg & Company KG
      • Glatfelter (PH) Company
      • GOJO Industries Incorporated
      • HDK Industries Incorporated
      • Holm (Jacob) &Sons AG
      • Illinois Tool Works Incorporated
      • Johnson & Johnson
      • Johnson (SC) &Son Incorporated
      • Kimberly-Clark Corporation
      • Koch Industries Incorporated
      • Meridian Industries Incorporated
      • National Towelette Company Incorporated
      • National Wiper Alliance
      • Nehemiah Manufacturing Company
      • New Pig Corporation
      • Nice-Pak Products Incorporated
      • OMNOVA Solutions Incorporated
      • Polymer Group Incorporated
      • Procter & Gamble Company
      • Reckitt Benckiser plc
      • Rockline Industries Incorporated
      • Royal Paper Converting Incorporated
      • Sage Products Incorporated
      • STERIS Corporation
      • Suominen Corporation
      • Svenska Cellulosa AB
      • 3M Company
      • Tufco Technologies Incorporated
      • Unilever Group
    • Other Companies Involved in the Wipes Industry

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