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World Water Disinfection


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Universal need for safe water drives disinfection product demand
Worldwide demand for water disinfection products is projected to grow more than 7% annually through 2014. Growth will be driven by a combination of factors, including recovery from the recent global economic downturn. But across the board, demand for water disinfection products will be boosted by the ubiquitous need for safe, clean water. UV, ozone and other nonchemical technologies are expected to register the fastest advances, although gains for chlorine and other chemicals will be appreciable -- especially in developing areas.

Developed world focuses on environmental impact
Although the need for water is universal, the problems confronted in meeting that need vary widely around the world. In many of the world’s most affluent countries, access to water is rarely an issue. However, even in Western Europe, wastewater treatment rates and standards continue to improve as part of an effort to reuse more water and to minimize the effects of wastewater discharges on the environment.

In other developed countries, traditional disinfection methods themselves have created challenges for water treatment operators. Regulations developed in the US and elsewhere to reduce the threats posed by disinfection byproducts have changed treatment techniques, and created opportunities for products such as chloramines, UV and ozone.

In developing areas, expanding access is priority
In the world’s least developed countries, growth for disinfection products will be tied mainly to ongoing efforts to expand access to safe water and basic sanitation facilities. Numerous countries have dramatically improved access to water (Vietnam, Georgia, Ghana) and sanitation (Angola, Cambodia, Mali). Even so, almost 40 percent of the world’s population lacks access to even the most rudimentary sanitation systems. And up to a billion people are without a nearby supply of safe water. Disinfection products -- including both chemicals and equipment -- will be instrumental in reducing these numbers, and with them, the number of unnecessary deaths caused by waterborne diseases.

Chlorine is king, but new greener technologies will grow rapidly
In terms of the volume of water disinfected in the world, chlorine is still king, and will remain so. Its low cost and unmatched efficacy make it the right choice for high-volume disinfection applications -- especially when a disinfectant residual is needed. Chlorine derivatives are sometimes preferred because they are easier to handle in certain settings, such as in smaller water systems or in swimming pools and spas.

Going forward, though, newer nonchemical technologies are expected to register faster growth, in part because many of these approaches are greener alternatives to products such as chlorine gas or bleach. Ozone offers the favorable attributes of degrading into safe compounds. UV treatment is usually employed in dual disinfection systems that reduce overall chemical usage while still delivering water that is safe and within regulatory compliance. Research also continues on a number of other novel treatment techniques, such as the use of modified titanium dioxide in a photocatalytic disinfection process.

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PRESS RELEASE

Global Demand for Water Disinfection Products to Exceed $8 Billion in 2014

World demand for water disinfection products is projected to increase 7.5 percent annually to more than $8 billion in 2014. Gains will be healthy in essentially every region, although the underlying reasons for these increases will vary between the world’s most advanced regions and developing areas. Traditional chemical disinfection technologies will account for a majority of overall demand, but onsite chemical generation and nonchemical disinfection techniques are expected to register faster growth. These and other trends are presented in World Water Disinfection Products, a new study from The Freedonia Group, Inc., a Cleveland-based industry market research firm.

In the developed world, gains will be prompted by efforts to reduce the environmental impact of water disinfection. Traditional disinfection can lead to the formation of disinfection byproducts (DBPs) such as trihalomethanes and haloacetic acids. Also, greater emphasis will be placed on more responsible wastewater treatment practices. In developing areas such as the rapidly industrializing economies in Asia and newer members of the European Union (EU) in Eastern Europe, efforts are underway to draw water treatment rates and quality into line with more advanced regional neighbors, such as Japan and the western EU member states, respectively. In the world’s least developed regions, including much of South Asia and most of sub-Saharan Africa, growth for water disinfection products will be based mainly on extension of access to water supplies in areas where no previous access had existed.

Chemicals will continue to account for the majority of overall demand for disinfection products. Chlorine is still the most widely used technology in the world because it is readily available, inexpensive and very effective, although there are concerns about handling the chemical and the DBPs produced by its use. The industrial segment, especially in developed areas, will remain dominated by specialty biocides, including a variety of bromine-based compounds. Disinfection equipment is expected to register faster growth than chemicals through the forecast period. Ultraviolet (UV) technologies are becoming more widely used, beyond their original main niche in wastewater disinfection. Ozone, chemical generation equipment and other niche products are also expected to register strong growth.

INTRODUCTION
I. EXECUTIVE SUMMARY
II. MARKET ENVIRONMENT
General
World Economic Overview
Recent Historical Trends
Macroeconomic Outlook
World Gross Fixed Capital Formation
World Personal Consumption Expenditures
World Demographic Outlook
Population
Urbanization Patterns
World Water Use
World Manufacturing Outlook
World Electricity Generation
Environmental & Regulatory Issues
Water Pollution
Regulations
Waterborne Diseases
Technology & Product Innovation
International Trade
III. OVERVIEW
General
Usage Patterns
Products
Chemicals
Chlorine
Chlorine Derivatives
Bromine Derivatives
Other
Equipment
Ultraviolet (UV) Equipment
Chemical Generation Equipment
Ozone Equipment
Other
Markets
Industrial
Recreational
Municipal
Supply Water
Wastewater
IV. NORTH AMERICA
General
United States
Canada
Mexico
V. WESTERN EUROPE
General
Belgium
France
Germany
Italy
Netherlands
Spain
Sweden
United Kingdom
Other Western Europe
VI. ASIA/PACIFIC
General
Australia
China
India
Indonesia
Japan
South Korea
Taiwan
Other Asia/Pacific
VII. OTHER REGIONS
Central & South America
Brazil
Other Central & South America
Eastern Europe
Russia
Other Eastern Europe
Africa/Mideast
VIII. INDUSTRY STRUCTURE
General
Market Share
Industry Restructuring
Competitive Strategies
Research & Development
Low-Cost Position
Focus Strategies
Cooperative Agreements
Marketing & Distribution
Company Profiles
Advantis Technologies, see Arch Chemicals
ALTIVIA Corporation
Aquafine, see Danaher
Arch Chemicals Incorporated
Ashland Incorporated
BASF SE
Bio-Lab, see Chemtura
Buckman Laboratories International Incorporated
BWT AG
Calgon Carbon Corporation
Carbocloro Industrias Quimicas, see Occidental Petroleum
ChemTreat, see Danaher
Chemtura Corporation
China National BlueStar Group Company Limited
Christ Water Technology, see GLV
Christ-Nishotech Water Systems Private, see BWT
Ciba Holding, see BASF
Clearon, see Israel Chemicals
Danaher Corporation
Dow Chemical Company
Ebara Corporation
GE Water & Process Technologies, see General Electric
General Electric Company
GLV Incorporated
HTH Water Products, see Arch Chemicals
Israel Chemicals Limited
ITT Corporation
Kemira Oyj
Kurita Water Industries Limited
Medentech, see Israel Chemicals
Nalco Holding Company
Occidental Petroleum Corporation
Ovivo, see GLV
OxyChem, see Occidental Petroleum
Permo, see BWT
Rohm and Haas, see Dow Chemical
Severn Trent plc
Shanghai Duojia Water Treatment Science & Technology Corporation
Shenyang Chemical Industry, see China National BlueStar Group
Siemens AG
Solvay SA
Trojan Technologies, see Danaher
Veolia Environnement SA
VIQUA, see Danaher
Other Companies Mentioned in Study
LIST OF TABLES
SECTION I -- EXECUTIVE SUMMARY
Summary Table
SECTION II -- MARKET ENVIRONMENT
1 World Gross Domestic Product by Region
2 World Gross Fixed Capital Formation by Region
3 World Personal Consumption Expenditures by Region
4 World Population by Region
5 World Urban Population by Region
6 World Nonagricultural Water Use by Region
7 World Manufacturing Value Added by Region
8 World Electricity Generation by Region
SECTION III -- OVERVIEW
1 World Water Disinfection Product Demand by Region
2 World Water Disinfection Product Demand by Type
3 World Water Disinfection Chemical Demand by Type
4 World Water Disinfection Chlorine Demand by Region
5 World Water Disinfection Chlorine Derivative Demand by Region
6 World Water Disinfection Bromine Derivative Demand by Region
7 World Demand for Other Water Disinfection Chemicals by Region
8 World Water Disinfection Equipment Demand by Type
9 World Water Disinfection Ultraviolet (UV) Equipment Demand by Region
10 World Water Disinfection Chemical Generation Equipment Demand by Region
11 World Water Disinfection Ozone Equipment Demand by Region
12 World Demand for Other Water Disinfection Equipment by Region
13 World Water Disinfection Product Demand by Market
14 World Industrial Market for Water Disinfection Products by Region
15 World Recreational Market for Water Disinfection Products by Region
16 World Municipal Water Disinfection Market by Segment
17 World Municipal Supply Water Market for Disinfection Products by Region
18 World Municipal Wastewater Market for Disinfection Products by Region
SECTION IV -- NORTH AMERICA
1 North America: Market Environment for Water Disinfection Products
2 North America: Water Disinfection Product Demand by Type Market
3 United States: Market Environment for Water Disinfection Products
4 United States: Water Disinfection Product Demand by Type
5 United States: Water Disinfection Markets
6 Canada: Market Environment for Water Disinfection Products
7 Canada: Water Disinfection Product Demand by Type
8 Canada: Water Disinfection Markets
9 Mexico: Market Environment for Water Disinfection Products
10 Mexico: Water Disinfection Product Demand by Type
11 Mexico: Water Disinfection Markets
SECTION V -- WESTERN EUROPE
1 Western Europe: Market Environment for Water Disinfection Products
2 Western Europe: Water Disinfection Product Demand by Type & Market
3 Belgium: Market Environment for Water Disinfection Products
4 Belgium: Water Disinfection Product Demand by Type
5 Belgium: Water Disinfection Markets
6 France: Market Environment for Water Disinfection Products
7 France: Water Disinfection Product Demand by Type
8 France: Water Disinfection Markets
9 Germany: Market Environment for Water Disinfection Products
10 Germany: Water Disinfection Product Demand by Type
11 Germany: Water Disinfection Markets
12 Italy: Market Environment for Water Disinfection Products
13 Italy: Water Disinfection Product Demand by Type
14 Italy: Water Disinfection Markets
15 Netherlands: Market Environment for Water Disinfection Products
16 Netherlands: Water Disinfection Product Demand by Type
17 Netherlands: Water Disinfection Markets
18 Spain: Market Environment for Water Disinfection Products
19 Spain: Water Disinfection Product Demand by Type
20 Spain: Water Disinfection Markets
21 Sweden: Market Environment for Water Disinfection Products
22 Sweden: Water Disinfection Product Demand by Type
23 Sweden: Water Disinfection Markets
24 United Kingdom: Market Environment for Water Disinfection Products
25 United Kingdom: Water Disinfection Product Demand by Type
26 United Kingdom: Water Disinfection Markets
27 Other Western Europe: Market Environment for Water Disinfection Products
28 Other Western Europe: Water Disinfection Product Demand by Type
29 Other Western Europe: Water Disinfection Markets
SECTION VI -- ASIA/PACIFIC
1 Asia/Pacific: Market Environment for Water Disinfection Products
2 Asia/Pacific: Water Disinfection Product Demand by Type & Market
3 Australia: Market Environment for Water Disinfection Products
4 Australia: Water Disinfection Product Demand by Type
5 Australia: Water Disinfection Markets
6 China: Market Environment for Water Disinfection Products
7 China: Water Disinfection Product Demand by Type
8 China: Water Disinfection Markets
9 India: Market Environment for Water Disinfection Products
10 India: Water Disinfection Product Demand by Type
11 India: Water Disinfection Markets
12 Indonesia: Market Environment for Water Disinfection Products
13 Indonesia: Water Disinfection Product Demand by Type
14 Indonesia: Water Disinfection Markets
15 Japan: Market Environment for Water Disinfection Products
16 Japan: Water Disinfection Product Demand by Type
17 Japan: Water Disinfection Markets
18 South Korea: Market Environment for Water Disinfection Products
19 South Korea: Water Disinfection Product Demand by Type
20 South Korea: Water Disinfection Markets
21 Taiwan: Market Environment for Water Disinfection Products
22 Taiwan: Water Disinfection Product Demand by Type
23 Taiwan: Water Disinfection Markets
24 Other Asia/Pacific: Market Environment for Water Disinfection Products
25 Other Asia/Pacific: Water Disinfection Product Demand by Type
26 Other Asia/Pacific: Water Disinfection Markets
SECTION VII -- OTHER REGIONS
1 Central & South America: Market Environment for Water Disinfection Products
2 Central & South America: Water Disinfection Product Demand by Type & Market
3 Brazil: Market Environment for Water Disinfection Products
4 Brazil: Water Disinfection Product Demand by Type
5 Brazil: Water Disinfection Markets
6 Other Central & South America: Market Environment for Water Disinfection Products
7 Other Central & South America: Water Disinfection Product Demand by Type
8 Other Central & South America: Water Disinfection Markets
9 Eastern Europe: Market Environment for Water Disinfection Products
10 Eastern Europe: Water Disinfection Product Demand by Type & Market
11 Russia: Market Environment for Water Disinfection Products
12 Russia: Water Disinfection Product Demand by Type
13 Russia: Water Disinfection Markets
14 Other Eastern Europe: Market Environment for Water Disinfection Products
15 Other Eastern Europe: Water Disinfection Product Demand by Type
16 Other Eastern Europe: Water Disinfection Markets
17 Africa/Mideast: Market Environment for Water Disinfection Products
18 Africa/Mideast: Water Disinfection Product Demand by Type
19 Africa/Mideast: Water Disinfection Markets
SECTION VIII -- INDUSTRY STRUCTURE
1 World Water Disinfection Product Sales by Company, 2009
2 Selected Acquisitions & Divestitures
3 Selected Cooperative Agreements
LIST OF CHARTS
SECTION II -- MARKET ENVIRONMENT
1 Percent of Population with Access to Improved Water Supplies, 2008
2 Percent of Population with Access to Improved Sanitation Facilities, 2008
3 Disparity between Urban & Rural Access to Improved Water Supplies, 2008
4 Disparity between Urban & Rural Access to Improved Sanitation Facilities, 2008
SECTION III -- OVERVIEW
1 World Water Disinfection Product Demand by Region, 2009
2 Relationship between Per Capita Water Disinfection Product Demand & Per Capita GDP, 2009
3 World Water Disinfection Chemical Demand by Type, 2009
4 World Water Disinfection Equipment Demand by Type, 2009
5 World Water Disinfection Product Demand by Market, 2009
SECTION IV -- NORTH AMERICA
1 North America: Water Disinfection Product Demand by Country, 2009
SECTION V -- WESTERN EUROPE
1 Western Europe: Water Disinfection Product Demand by Country, 2009
SECTION VI -- ASIA/PACIFIC
1 Asia/Pacific: Water Disinfection Product Demand by Country, 2009
SECTION VIII -- INDUSTRY STRUCTURE
1 World Water Disinfection Product Market Share, 2009

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