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Residential Kitchen & Bath Countertops in China

Demand to increase 6.5% per year through 2015
The market for residential kitchen and bathroom countertops in China is forecast to increase 6.5 percent per year to 82.1 million square meters in 2015. Advances will be driven by continuing growth in new housing completions and rising improvement and repair expenditures. The expanding average floor space of kitchens and bathrooms in new residential structures, a greater penetration of countertops in bathrooms, and rising personal income levels across the country will fuel demand for countertops.

Bathroom countertops to outpace kitchen types through 2015
Demand for both kitchen and bathroom countertops will benefit from the growing average size of kitchens and bathrooms, as well as the more extensive usage of countertops, especially in rural housing. Although kitchen countertops will remain dominant, sales of bathroom countertops will see more rapid growth through 2015. Gains will be supported by the higher penetration rate of countertops in bathrooms, especially in new construction. Demand in new construction will account for 62 percent of residential countertop demand in volume terms in China in 2015, as new housing completions rise and kitchen and bathroom sizes in new structures continue to grow. However, remodeling demand will see faster growth through 2015. An aging housing stock, plus higher personal income levels, will help to spur remodeling expenditures and associated demand for countertops.

Engineered stone to remain fastest growing material
Solid surface countertops account for the largest share of the overall residential countertop market. However, solid surface countertops face competition from engineered stone, which saw its share of the market leap from one percent in 2005 to more than 15 percent in 2010. Engineered stone will continue to see the fastest growth of all materials, with demand increasing 20 percent per year through 2015. Gains will be fueled by engineered stone’s natural appearance combined with its durability and reputation as a high-end product. Demand for natural stone will exhibit modest gains through 2015, while tile and laminates will continue to post declines in demand. The market for other materials, including stainless steel and wood, will be stimulated by increasing consumer interest in specialized countertop surfaces.

Central-East to remain largest regional market
The Central-East will remain the largest regional market for residential countertops in China through 2015. Gains will be supported by the region’s higher penetration rate of countertops in both kitchens and bathrooms, higher disposable income levels, and large population base. Developing regions such as the Northwest, Southwest, and Northeast will post the fastest growth through 2015, due mostly to the previously low penetration rate of countertops in these regions.


  • INTRODUCTION
  • EXECUTIVE SUMMARY
    • Table RESIDENTIAL KITCHEN & BATHROOM COUNTERTOP DEMAND IN CHINA (000 square meters)
  • MARKET ENVIRONMENT
    • General
    • Macroeconomic Environment
      • Recent Economic Performance
      • Economic Outlook
        • Table GROSS DOMESTIC PRODUCT OF CHINA
    • Demographic Overview
      • Population
        • Table POPULATION OF CHINA (million persons)
      • Urbanization
      • Households
        • Table HOUSEHOLDS IN CHINA BY REGION (million units)
    • Residential Building Construction
      • Table RESIDENTIAL BUILDING CONSTRUCTION EXPENDITURES IN CHINA (billion 2009 yuan)
      • New Housing
        • Table NEW HOUSING CONSTRUCTION IN CHINA
      • Improvements & Repairs
        • Table RESIDENTIAL BUILDING IMPROVEMENT & REPAIR EXPENDITURES IN CHINA (billion 2009 yuan)
      • Housing Stock
        • Table HOUSING STOCK IN CHINA BY TYPE & OWNERSHIP (million units)
      • Living Space
    • Consumer Trends
      • Personal Income & Expenditures
        • Table PERSONAL INCOME & EXPENDITURES IN CHINA (billion yuan)
      • Consumer Financing
        • Table CONSUMER FINANCING ENVIRONMENT IN CHINA, 2000-2010
    • Regulatory Considerations
    • Pricing Trends
      • Table COUNTERTOP PRICING IN CHINA (yuan per square meter)
      • Engineered Stone
      • Solid Surface
      • Laminates
      • Natural Stone
      • Tile
      • Other
      • Installation Costs
    • World Market
      • Asia/Pacific
      • North America
      • Western Europe
      • Rest of World
    • Foreign Trade
  • SURFACE MATERIALS
    • General
      • Value Outlook
        • Table COUNTERTOP DEMAND BY MATERIAL IN VALUE TERMS IN CHINA (million yuan)
      • Volume Outlook
        • Table COUNTERTOP DEMAND BY MATERIAL IN VOLUME TERMS IN CHINA (000 square meters)
    • Solid Surface
      • Table SOLID SURFACE COUNTERTOP DEMAND IN CHINA
      • Characteristics
      • Suppliers & Fabricators
    • Natural Stone
      • Table NATURAL STONE COUNTERTOP DEMAND IN CHINA
      • Marble
      • Granite & Other
    • Engineered Stone
      • Table ENGINEERED STONE COUNTERTOP DEMAND IN CHINA
      • Characteristics
      • Suppliers & Fabricators
    • Tile
      • Table TILE COUNTERTOP DEMAND IN CHINA
      • Porcelain
      • Ceramic & Other
    • Laminates
      • Table LAMINATE COUNTERTOP DEMAND IN CHINA
      • Characteristics
      • Suppliers & Fabricators
    • Other Materials
      • Table OTHER MATERIALS COUNTERTOP DEMAND IN CHINA
      • Stainless Steel
      • Wood
      • Fiberglass
      • All Other
  • APPLICATIONS
    • General
      • Table COUNTERTOP DEMAND BY APPLICATION IN CHINA
      • Value Outlook
      • Volume Outlook
    • Kitchen Countertops
      • Table KITCHEN COUNTERTOP DEMAND BY MARKET IN CHINA (000 square meters)
      • New Construction
        • Table KITCHEN COUNTERTOP DEMAND IN NEW HOUSING IN CHINA (000 square meters)
      • Remodeling
        • Table REMODELING KITCHEN COUNTERTOP DEMAND IN CHINA (000 square meters)
    • Bathroom Countertops
      • Table BATHROOM COUNTERTOP DEMAND BY MARKET IN CHINA (000 square meters)
      • New Construction
        • Table BATHROOM COUNTERTOP DEMAND IN NEW HOUSING IN CHINA (000 square meters)
      • Remodeling
        • Table REMODELING BATHROOM COUNTERTOP DEMAND IN CHINA (000 square meters)
  • MARKETS
    • General
      • Table COUNTERTOP DEMAND BY MARKET IN CHINA
    • New Construction
      • Table NEW COUNTERTOP DEMAND IN CHINA (000 square meters)
      • Single Family
        • Table NEW SINGLE FAMILY HOUSING COUNTERTOP DEMAND IN CHINA (000 square meters)
      • Multiple Family
        • Table NEW MULTIPLE FAMILY HOUSING COUNTERTOP DEMAND IN CHINA (000 square meters)
    • Remodeling
      • Table REMODELING COUNTERTOP DEMAND IN CHINA (000 square meters)
      • Single Family
        • Table REMODELING SINGLE FAMILY HOUSING COUNTERTOP DEMAND IN CHINA (000 square meters)
      • Multiple Family
        • Table REMODELING MULTIPLE FAMILY HOUSING COUNTERTOP DEMAND IN CHINA (000 square meters)
  • REGIONAL TRENDS
    • General
    • Regional Demographic & Economic Trends
      • Population Patterns
        • Table POPULATION OF CHINA BY REGION (million persons)
      • Economic Outlook
        • Table GROSS DOMESTIC PRODUCT OF CHINA BY REGION (billion 2009 yuan)
      • Residential Construction Expenditures
        • Table RESIDENTIAL BUILDING CONSTRUCTION EXPENDITURES IN CHINA BY REGION (billion 2009 yuan)
      • Consumer Trends
      • Disposable Income
        • Table DISPOSABLE PERSONAL INCOME IN CHINA BY REGION (billion yuan)
      • Consumer Spending
        • Table PERSONAL CONSUMPTION EXPENDITURES IN CHINA BY REGION (billion yuan)
    • Regional Demand for Countertops
      • Table COUNTERTOP DEMAND IN CHINA BY REGION (000 square meters)
      • Central-North
        • Table CENTRAL-NORTH REGION OF CHINA: COUNTERTOP DEMAND (000 square meters)
      • Northeast
        • Table NORTHEAST REGION OF CHINA: COUNTERTOP DEMAND (000 square meters)
      • Central-East
        • Table CENTRAL-EAST REGION OF CHINA: COUNTERTOP DEMAND (000 square meters)
      • Central-South
        • Table CENTRAL-SOUTH REGION OF CHINA: COUNTERTOP DEMAND (000 square meters)
      • Southwest
        • Table SOUTHWEST REGION OF CHINA: COUNTERTOP DEMAND (000 square meters)
      • Northwest
        • Table NORTHWEST REGION OF CHINA: COUNTERTOP DEMAND (000 square meters)
  • INDUSTRY STRUCTURE
    • General
    • Industry Composition
      • Table COUNTERTOP SALES BY COMPANY IN CHINA, 2010 (million yuan)
    • Market Share
    • Competitive Strategies
    • Research & Development
    • Manufacturing
    • Distribution
    • Marketing
    • Cooperative Agreements
    • Foreign Participation in China
      • Legal & Regulatory Issues
      • Joint Ventures
      • Wholly Owned Foreign Enterprises
      • Representative Offices
    • Company Profiles
      • Baoguanglong Stone Industry Company Limited
      • Beijing Kangjie Furniture Company Limited
      • Bitto Industry Dongguan Company Limited
      • Cosentino SA
      • DuPont (EI) de Nemours
      • Fletcher Building Limited
      • Foshan Billow Quartz Company Limited
      • Foshan Blue Sea Quartz Company Limited
      • Foshan Gaoming Jinshi Chemical Industry Company Limited
      • Foshan Haiyang Quartz Stone Company Limited
      • Foshan Quartz Aristocrat Building Material Company Limited
      • Foshan Shunde O'Riordan Building Materials Manufacture Company Limited
      • Fritz Egger GmbH & Company
      • Guangdong Huaxun Industry Company Limited
      • Guangdong Oppein Home Group Incorporated
      • Guangzhou Baoliya Composite Materials Company Limited
      • Guangzhou Gelandi Polymer Material Company Limited
      • Hanwha Group
      • HongKong Long Fortune Industries Limited
      • Huapeng Meyate Decoration Material Company Limited
      • Huayang Quartz Stone Company Limited
      • Illinois Tool Works Incorporated
      • Kaiping Fuliya Composite Material Company Limited
      • Kuraray Company Limited
      • LG Hausys Limited
      • Opal Industrial Company Limited
      • Polystone Zhuhai Company Limited
      • Richfield Building Supply Company Limited
      • Shanghai Kanger Furniture & Building Materials Company Limited
      • Sinostone Guangdong Company Limited
      • Wuxi Meganite Building Material Company Limited
    • Other Companies Mentioned in Study

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