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Recreational Vehicles


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Recreational Vehicles

US demand to rise 4.8% annually through 2017
The recreational vehicle (RV) industry sharply contracted in the 2007-2012 period, affected by the 2007-2009 economic recession and its resulting rise in unemployment, decline in housing values, and deterioration of general financial markets. In addition to reducing consumer spending and the ability of individuals to secure credit for the vehicles, these factors also meant that many RV dealers and manufacturers had difficulty funding operations. As a result, the RV industry experienced a sharp drop in demand over that period as well as a number of bankruptcies and closures among industry suppliers and dealers.

Following this collapse, the US industry has begun to improve. Through 2017, demand is expected to expand 4.8 percent per annum to $10.7 billion, a marked improvement but still less than prerecession levels. Going forward, a rebounding economy will support greater consumer confidence and improved discretionary spending. That, coupled with a healthier financing environment, will spur sales of luxury goods including RVs. Advances will be further aided by demographic trends, including continued growth in the 55-to-64 year-old cohort, the traditional purchasers of RVs, as well as increasing interest among younger customers.

Campers & camping trailers, motor homes to fuel RV gains
RVs include self-propelled motor homes and conversion vehicles, and towable units such as travel trailers, fifth-wheel trailers, folding campers and truck campers, which are either towed by or mounted on other vehicles. Demand will rise the fastest in the camper and camping trailer, and motor home segments, as sales of both will rebound from the double-digit annual declines of the 2007- 2012 period. However, neither segment is expected to quite reach pre-recession levels in the next decade. Technological advances that improve fuel economy and ease of handling, coupled with the inclusion of a growing array of entertainment and comfort options, will also propel sales. The improvement in demand for travel trailers will be less dramatic since sales were better supported over the recession as these types are more affordable than self-propelled versions. Trailers are also available in a variety of sizes and styles amenable to those seeking more basic accommodations and those wanting all the features of their homes on the road. Sales of conversion vehicles, on the other hand, are projected to continue a long term downward trend as many of the entertainment features that were formerly most popular in conversion vehicles are now common in new conventional vans and sport utility vehicles.

South & West to continue leading sales of RVs
The South and West regions of the US will continue to lead sales of RVs, accounting for nearly three-quarters of all US demand. These regions are popular vacation destinations and are home to large populations of retirees, both of which benefit sales of these vehicles. A mild climate in large parts of these regions further aids interest in RVs, which are widely associated with outdoor recreation. Production will remain concentrated in one state, however, as Indiana continues to be the source of a dominant share of all RVs.


  • INTRODUCTION
  • EXECUTIVE SUMMARY
    • Table RECREATIONAL VEHICLE SUPPLY & DEMAND
  • MARKET ENVIRONMENT
    • General
    • Macroeconomic Outlook
      • Table MACROECONOMIC INDICATORS
    • Demographic Trends
      • Table POPULATION & HOUSEHOLDS
    • Consumer Trends
      • Personal Income & Expenditure Patterns
        • Table PERSONAL CONSUMPTION EXPENDITURES
      • Recreational & Leisure Expenditures
        • Table RECREATION & LEISURE EXPENDITURES
      • Consumer Financing
        • Table CONSUMER FINANCING ENVIRONMENT, 2002-2012
    • Recreational Vehicle Consumer Profile
    • Recreational Vehicle Retail Environment
      • Table RECREATIONAL VEHICLE RETAIL SALES
    • Pricing Patterns
      • Table RECREATIONAL VEHICLE PRICING
    • Historical Market Trends
      • Table RECREATIONAL VEHICLE MARKET, 2002-2012
      • Table CHART II-1 RECREATIONAL VEHICLE MARKET, 2002-2012
    • Recreational Vehicle Stock
      • Table RECREATIONAL VEHICLES IN USE
    • World Recreational Vehicle Market
      • Canada
      • Western Europe
      • Asia/Pacific
      • Rest of World
    • US Foreign Trade
      • Table RECREATIONAL VEHICLES FOREIGN TRADE
      • Exports
        • Table CHART II-2RECREATIONAL VEHICLE EXPORTS BY DESTINATION, 2012
      • Imports
        • Table CHART II-3 RECREATIONAL VEHICLE IMPORTS BY SOURCE, 2012
      • Trade by Product
        • Table CHART II-4 RECREATIONAL VEHICLE EXPORTS BY PRODUCT, 2012
        • Table CHART II-5 RECREATIONAL VEHICLE IMPORTS BY PRODUCT, 2012
  • MATERIALS
    • General
    • Engine Type
      • Table SELF-PROPELLED RECREATIONAL VEHICLE DEMAND BY ENGINE TYPE
      • Gasoline
      • Diesel
    • Exterior Construction Materials
      • Wood
      • Aluminum
      • Fiberglass
      • Composites
      • Steel
      • Other
    • Chassis
    • Technology
  • PRODUCTS
    • Supply & Demand
      • Table RECREATIONAL VEHICLE SUPPLY & DEMAND
    • Demand by Product
      • Table RECREATIONAL VEHICLE DEMAND BY PRODUCT
      • Table CHART IV-1 RECREATIONAL VEHICLE DEMAND BY PRODUCT, 2012
    • Travel Trailers
      • Table TRAVEL TRAILER SUPPLY & DEMAND
      • Demand by Type
        • Table TRAVEL TRAILER DEMAND BY TYPE
        • Table CONVENTIONAL TRAVEL TRAILER DEMAND
        • Table FIFTH-WHEEL TRAVEL TRAILER DEMAND
      • Producers & Market Share
        • Table CHART IV-2 TRAVEL TRAILER MARKET SHARE, 2012
    • Motor Homes
      • Table MOTOR HOME SUPPLY & DEMAND
      • Demand by Type
        • Table MOTOR HOME DEMAND BY TYPE
        • Table CLASS A MOTOR HOME DEMAND
        • Table CLASS B MOTOR HOME DEMAND
        • Table CLASS C MOTOR HOME DEMAND
      • Producers & Market Share
        • Table CHART IV-3 MOTOR HOME MARKET SHARE, 2012
    • Conversion Vehicles
      • Table CONVERSION VEHICLE SUPPLY & DEMAND
      • Demand by Value & Unit
        • Table CONVERSION VEHICLE DEMAND BY VALUE & UNIT
      • Conversion Costs
      • Producers
    • Campers & Camping Trailers
      • Table CAMPER & CAMPING TRAILER SUPPLY & DEMAND
      • Demand by Type
        • Table CAMPER & CAMPING TRAILER DEMAND BY TYPE
        • Table FOLDING CAMPER TRAILER DEMAND
        • Table TRUCK CAMPER DEMAND
      • Producers & Market Share
        • Table CHART IV-4 CAMPER & CAMPING TRAILER MARKET SHARE, 2012
    • Accessories
      • Table RECREATIONAL VEHICLE ACCESSORY SUPPLY & DEMAND
      • Navigation & Electronic
      • Other Separately Sold Components
  • REGIONS
    • General
    • Regional Demographic & Economic Trends
      • Regional Population Outlook
        • Table POPULATION BY REGION
      • Regional Economic Outlook
        • Table GROSS DOMESTIC PRODUCT BY REGION
    • Demand by Region
      • Table RECREATIONAL VEHICLE DEMAND BY REGION
      • Table CHART V-1 RECREATIONAL VEHICLE DEMAND BY REGION, 2012
    • Northeast
      • Table NORTHEAST RECREATIONAL VEHICLE DEMAND
      • New England
        • Table NEW ENGLAND RECREATIONAL VEHICLE DEMAND
      • Middle Atlantic
        • Table MIDDLE ATLANTIC RECREATIONAL VEHICLE DEMAND
    • Midwest
      • Table MIDWEST RECREATIONAL VEHICLE DEMAND
      • East North Central
        • Table EAST NORTH CENTRAL RECREATIONAL VEHICLE DEMAND
      • West North Central
        • Table WEST NORTH CENTRAL RECREATIONAL VEHICLE DEMAND
    • South
      • Table SOUTH RECREATIONAL VEHICLE DEMAND
      • South Atlantic
        • Table SOUTH ATLANTIC RECREATIONAL VEHICLE DEMAND
      • East South Central
        • Table EAST SOUTH CENTRAL RECREATIONAL VEHICLE DEMAND
      • West South Central
        • Table WEST SOUTH CENTRAL RECREATIONAL VEHICLE DEMAND
    • West
      • Table WEST RECREATIONAL VEHICLE DEMAND
      • Mountain
        • Table MOUNTAIN RECREATIONAL VEHICLE DEMAND
      • Pacific
        • Table PACIFIC RECREATIONAL VEHICLE DEMAND
  • INDUSTRY STRUCTURE
    • General
    • Industry Composition
      • Table US RECREATIONAL VEHICLE SALES BY COMPANY, 2012
    • Market Share
      • Table CHART VI-1 RECREATIONAL VEHICLE MARKET SHARE, 2012
    • Competitive Strategies
    • Product Development
    • Manufacturing
      • Technology Trends
      • Regional Concentration
    • Marketing
      • Brand Awareness & Loyalty Marketing
      • Lifestyle Marketing
    • Channels of Distribution
    • Mergers & Acquisitions
      • Table SELECTED ACQUISITIONS & DIVESTITURES
    • Cooperative Agreements
    • Company Profiles
      • Allied Specialty Vehicles Incorporated
      • Amadas Coach Corporation
      • Berkshire Hathaway Incorporated
      • Columbia Northwest Incorporated
      • Drew Industries Incorporated
      • EverGreen Recreational Vehicles LLC
      • Explorer Van Company
      • Fairmont Homes Incorporated
      • Foretravel Incorporated
      • Garmin Limited
      • Jayco Incorporated
      • Lance Camper Manufacturing Corporation
      • Navistar International Corporation
      • Newmar Corporation
      • NuWa Industries Incorporated
      • Pleasure-Way Industries Limited
      • Rear View Safety Incorporated
      • Rexhall Industries Incorporated
      • Roadtrek Motorhomes Incorporated
      • Sherrod Vans Incorporated
      • Skyline Corporation
      • Tadibrothers LLC
      • Thor Industries Incorporated
      • Tiffin Motorhomes Incorporated
      • Timeless Travel Trailers LLC
      • Universal Trailer Corporation
      • Van Specialties Incorporated
      • Winnebago Industries Incorporated
    • Other Companies in the Recreational Vehicle Industry

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