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Recreational Boating


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Recreational Boating

US demand to be driven by economic recovery
The recreational boating industry, which includes boats, separately sold propulsion systems, and related accessories, is recovering from the economic downturn, which began in 2007 and lasted until mid-2009. The effects were harsh and extended beyond the end of the recession because boating products are luxury items. The market depends on strong consumer spending as well as reasonable access to credit to both enable boat dealers to acquire inventory and allow consumers to finance boat purchases. In the years since the downturn, credit has begun to loosen, allowing for an influx in boat sales as purchasers relieve pent-up demand.

By 2018, recreational boat demand will exceed 2013 levels, but will not yet achieve pre-recession levels of demand. Advances in the recreational boating market will be stimulated by the continued economic recovery manifesting in accelerations in personal consumption expenditures and disposable personal incomes, and rising spending on recreation and leisure. The aging used boat fleet will also aid sales of new boats as more boat owners will be looking to trade up. In order to grow further, the industry must also expand the potential customer market by attracting women and minority participants who have been traditionally underrepresented among boat owners.

Reaching other demographics is especially crucial as the large “baby boom” generation transitions out of the target age range for boat buying, and the generation that follows is smaller.

More versatile power boats among fastest growing types
In 2013, demand continued to reflect a recovery from the depths plumbed in 2010, although still remaining well below pre-recession levels. The dominant boat segment will remain the traditional powerboat, which will see demand rising as manufacturers continue to release more powerful and more efficient engine lines. The boats helping to lead the industry away from its prior recessed levels will include more versatile craft as consumers seek a boat that can fill multiple roles. In some cases, the newer generations of engines have contributed to the versatility of certain types. For instance, pontoons, which have been historically known as floating patios, are increasingly available in versions powerful enough to pull tubers or skiers.

PWC to benefit from entry-level market position
Sales of personal watercraft (PWC) will be aided by the fact that they are relatively low cost, portable, and easy to operate compared to most other types of boats. Typically seen as entry-level vessels that enable users to become familiar with boating activities, PWC can eventually stimulate consumer interest in trading up to a larger marine vessel. In contrast, demand for sailboats will continue to be hampered by the aging population since these boats are more physically demanding to operate.

South & West are key boating markets
Among the four US census regions, the South and the West are the largest and fastest growing regional markets for boating products. In addition to demographic and economic factors driving sales, both regions benefit from a generally mild climate, long coastlines, a large number of inland waterways, and relatively high participation rates in boating and fishing activities.


  • INTRODUCTION
  • EXECUTIVE SUMMARY
    • Table US RECREATIONAL BOATING SUPPLY & DEMAND
  • MARKET ENVIRONMENT
    • General
    • Macroeconomic Outlook
      • Table MACROECONOMIC INDICATORS
    • Demographic Outlook
      • Table POPULATION & HOUSEHOLDS
    • Consumer Trends
      • Personal Income & Expenditures
        • Table PERSONAL CONSUMPTION EXPENDITURES
      • Recreational & Leisure Expenditures
        • Table RECREATIONAL & LEISURE EXPENDITURES
      • Consumer Financing Environment
        • Table CONSUMER FINANCING ENVIRONMENT, 2003-2013
    • Recreational Boating Consumer Profile
    • Recreational Boat Retail Sales
      • Table RECREATIONAL BOAT RETAIL SALES
      • Table CHART II-1 OMPARISON OF RETAIL & MANUFACTURERS' LEVEL BOAT SALES, 2003-2023
    • Recreational Boats in Use
      • Table RECREATIONAL BOATS IN USE BY TYPE
      • Table CHART II-2 RECREATIONAL BOATS IN USE BY TYPE, 2013
    • Inventory Levels
    • Pricing
      • Table RECREATIONAL BOAT PRICING
    • US Recreational Boating Market, 2003-2013
      • Table US RECREATIONAL BOATING PRODUCT MARKET, 2003-2013
      • Table CHART II-3 US RECREATIONAL BOATING PRODUCT MARKET, 2004-2013
    • Technology
      • Engines
      • Electronics
    • Regulatory & Safety Issues
      • Emissions & Noise Issues
      • Wildlife & Environmental Protection Issues
      • Safety Issues
    • World Recreational Boating Market
      • Canada
      • Europe
      • Rest of the World
    • US Recreational Boating Foreign Trade
      • Table US RECREATIONAL BOATING FOREIGN TRADE
      • Imports
        • Table CHART II-4 US RECREATIONAL BOATING PRODUCT IMPORTS BY SOURCE, 2013
      • Exports
        • Table CHART II-5 US RECREATIONAL BOATING PRODUCT EXPORTS BY DESTINATION, 2013
  • MATERIAL CONSUMPTION
    • General
    • Plastic
      • Table PLASTIC CONSUMPTION IN RECREATIONAL BOAT PRODUCTION
      • Resins
      • Reinforcement Materials
    • Aluminum
      • Table ALUMINUM CONSUMPTION IN RECREATIONAL BOAT PRODUCTION
    • Coated Fabrics
      • Table COATED FABRIC CONSUMPTION IN RECREATIONAL BOAT PRODUCTION
      • Tops & Covers
      • Sails
      • Upholstery
      • Inflatable Boats
  • PRODUCTS
    • General
      • Table RECREATIONAL BOATING PRODUCT SUPPLY & DEMAND
      • Table CHART IV-1 RECREATIONAL BOATING PRODUCT DEMAND BY TYPE, 2013
    • Recreational Boats
      • Table RECREATIONAL BOAT SUPPLY & DEMAND
      • Table CHART IV-2 RECREATIONAL BOAT DEMAND BY TYPE, 2013
      • Traditional Powerboats
        • Table TRADITIONAL POWERBOAT SUPPLY & DEMAND
        • Table CHART IV-3 TRADITIONAL POWERBOAT DEMAND BY TYPE, 2013
        • Table OUTBOARD POWERBOAT SUPPLY & DEMAND
        • Table OUTBOARD POWERBOAT DEMAND BY BOAT LENGTH
        • Table INBOARD POWERBOAT SUPPLY & DEMAND
        • Table INBOARD CABIN CRUISER SUPPLY & DEMAND
        • Table RUNABOUT & OTHER INBOARD POWERBOAT SUPPLY & DEMAND
        • Table STERNDRIVE POWERBOAT SUPPLY & DEMAND
      • Personal Watercraft
        • Table PERSONAL WATERCRAFT SUPPLY & DEMAND
      • Sailboats
        • Table SAILBOAT SUPPLY & DEMAND
      • Other Recreational Boats
        • Table OTHER RECREATIONAL BOAT SUPPLY & DEMAND
    • Propulsion Systems
      • Table PROPULSION SYSTEM SUPPLY & DEMAND
      • Outboard Propulsion Systems
        • Table OUTBOARD PROPULSION SYSTEM SUPPLY & DEMAND
      • Inboard & Sterndrive Propulsion Systems
        • Table INBOARD & STERNDRIVE PROPULSION SYSTEM SUPPLY & DEMAND
    • Boating Accessories
      • Table BOATING ACCESSORY SUPPLY & DEMAND
      • Navigational & Electronic
      • Trailers
      • Other
  • REGIONAL DEMAND
    • General
      • Table RECREATIONAL BOATING MARKET BY REGION, 2013
      • Table CHART V-1 GEOGRAPHIC DISTRIBUTION OF US RECREATIONAL BOATING DEMAND, 2013
    • Regional Demographic & Economic Trends
      • Population Patterns
        • Table POPULATION BY REGION
      • Economic Outlook
        • Table GROSS DOMESTIC PRODUCT BY REGION
      • Personal Consumption Expenditures
        • Table US PERSONAL CONSUMPTION EXPENDITURES BY REGION
    • US Regional Demand for Recreational Boating
      • Table RECREATIONAL BOATING DEMAND BY REGION
      • Northeast
        • Table NORTHEAST: RECREATIONAL BOATING DEMAND BY SUBREGION & PRODUCT
        • Table NEW ENGLAND: RECREATIONAL BOATING DEMAND
        • Table MIDDLE ATLANTIC: RECREATIONAL BOATING DEMAND
      • Midwest
        • Table MIDWEST: RECREATIONAL BOATING DEMAND BY SUBREGION & PRODUCT
        • Table EAST NORTH CENTRAL: RECREATIONAL BOATING DEMAND
        • Table WEST NORTH CENTRAL: RECREATIONAL BOATING DEMAND
      • South
        • Table SOUTH: RECREATIONAL BOATING DEMAND BY SUBREGION & PRODUCT
        • Table SOUTH ATLANTIC: RECREATIONAL BOATING DEMAND
        • Table EAST SOUTH CENTRAL: RECREATIONAL BOATING DEMAND
        • Table WEST SOUTH CENTRAL: RECREATIONAL BOATING DEMAND
      • West
        • Table WEST: RECREATIONAL BOATING DEMAND BY SUBREGION & PRODUCT
        • Table MOUNTAIN: RECREATIONAL BOATING DEMAND
        • Table PACIFIC: RECREATIONAL BOATING DEMAND
  • INDUSTRY STRUCTURE
    • General
    • Industry Composition
      • Table US RECREATIONAL BOATING PRODUCT SALES BY COMPANY, 2013
    • Market Share
      • Table CHART VI-1 US RECREATIONAL BOATING PRODUCT MARKET SHARE, 2013
    • Competitive Strategies
    • Product Development
    • Manufacturing
    • Distribution
    • Marketing
      • Brand Awareness & Loyalty Marketing
      • Lifestyle & Other Marketing Strategies
    • Mergers & Acquisitions
      • Table SELECTED ACQUISITIONS & DIVESTITURES
    • Cooperative Agreements
      • Table SELECTED COOPERATIVE AGREEMENTS
    • Company Profiles
      • Baja Marine Corporation
      • Beneteau SA
      • Bombardier Recreational Products Incorporated
      • Brunswick Corporation
      • Catalina Yachts Incorporated
      • Caterpillar Incorporated
      • Crownline Boats Incorporated
      • Cummins Incorporated
      • Egg Harbor Yachts Incorporated
      • FLIR Systems Incorporated
      • Garmin Limited
      • General Motors Company
      • Honda Motor Company Limited
      • J&D Acquisitions LLC
      • Johnson Outdoors Incorporated
      • Kawasaki Heavy Industries Limited
      • KCS International Incorporated
      • Malibu Boats Incorporated
      • Marine Products Corporation
      • MarineMax Incorporated
      • Marlow Yachts Limited Incorporated
      • MasterCraft Boat Company
      • Monterey Boats Incorporated
      • Nautic Global Group
      • Nautique Boat Company Incorporated
      • PBH Marine Group LLC
      • Pleasurecraft Engine Group
      • Regal Marine Industries Incorporated
      • Rolls-Royce Holdings plc
      • Sea Fox Boat Company Incorporated
      • Smoker Craft Incorporated
      • S2 Yachts Incorporated
      • Suzuki Motor Corporation
      • Tracker Marine Group LLC
      • Viking Yacht Company
      • Volvo AB
      • West Marine Incorporated
      • Yamaha Motor Company Limited
      • Yanmar Company Limited
      • Z Marine
      • Zodiac Marine & Pool

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