US demand for power lawn and garden equipment will expand at a 3.2 percent annual pace through 2019, when it will reach $11.7 billion. Gains will primarily be driven by a continued expansion in the existing base of end users as both the number of single-family homes and landscaping establishments rises going forward.
This report segments the power lawn and garden equipment industry by market, product, and region. Data for shipments, demand, imports, and exports is presented in dollars. In addition, demand is also provided in units.
The power lawn and garden equipment industry is broken out into two markets:
The residential market will remain the larger market through 2019, when it will account for 63 percent of demand. The commercial market will see the faster gains over that same period, increasing 3.7 percent. Rising confidence in higher value, commercial grade electronic equipment will support gains.
Major products covered include:
Turf and Grounds Equipment
Trimmers and Edgers
Garden Tractors and Rotary Tillers
Blowers, Vacuums, and Sweepers
Hedge Trimmers and Other
Parts and Attachments
Lawnmowers will continue to account for the largest share of power lawn and garden equipment demand through 2019 with 34 percent of sales. Turf and grounds equipment will experience some of the fastest growth over that period, fueled by a continued increase in the number of landscaping establishments and related service revenues.
US regions covered in the study include:
The South represents the largest regional market for power lawn and garden equipment. In addition, the region will experience the fastest gains through 2019, expanding at a 3.6 percent annual pace.
The US power lawn and garden equipment market is concentrated, with a relatively small number of market leaders accounting for a large share of product sales. Suppliers range from small private firms that specialize in niche product areas to large scale, integrated firms that participate in many product segments. Key suppliers include Alamo Group, Ariens, Bad Boy, Briggs & Stratton, Deere, Excel Industries, Honda Motor, Husqvarna, Kubota, MTD Products, Schiller Grounds Care, Stanley Black & Decker, Techtronic Industries, Textron, and Toro.