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Power Lawn & Garden Equipment


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US demand to rise 4% annually through 2017
US demand for power lawn and garden equipment in the US is expected to grow 4.0 percent per annum through 2017, reaching $10.6 billion as the market rebounds from a slight decline posted over the 2007-2012 period. Driven by an acceleration in GDP growth, consumers will be increasingly willing to spend their disposable incomes on durable goods, landscaping services, and recreational activities such as golf, thereby boosting demand for both consumer and commercial outdoor power equipment. Furthermore, technological improvements, particularly in robotic lawnmowers and other battery-powered units, will spur increased sales as consumers upgrade older equipment.

Commercial demand to outpace consumer sales
Commercial demand for outdoor power equipment will grow at a faster rate than consumer product sales through 2017, fueled by a sharp rebound in demand by landscaping firms. Growth in landscaping services revenue will accelerate through 2017, prompting landscapers to hire additional employees and invest in new equipment in order to capitalize on growth opportunities. While sales of outdoor power equipment to golf courses and government purchasers will also recover from the declines posted over the 2007-2012 period, demand will increase at a much slower rate through 2017 than in the landscaping market. Sales in the golfing industry will be hampered by continued course closings as the market corrects itself from the oversupply issues that emerged in the mid 2000s. Although demand will rise in absolute terms, spending on power lawn and garden equipment by federal, state, and local governments will continue to decline as a percentage of public spending, reflecting increasing public scrutiny and fiscal pressures placed upon many municipal governments by their citizenries.

Turf, grounds equipment to record most rapid gains
Turf and grounds equipment will record the most rapid market gains through 2017, stimulated primarily by an expansion in the number and average size of landscaping firms. Hedge trimmers and blowers, vacuums, and sweepers, products that can often be replaced by non-powered substitutes, will also post above-average sales expansions through 2017 as improving personal incomes and landscaping revenues allow residential and commercial purchasers to buy powered equipment more often.

Improved batteries, robotic mowers to impact demand
Several technological trends will significantly impact the power lawn and garden equipment market, none more so than the introduction of more electric equipment, particularly battery-powered units, in both the residential and commercial markets. While some residential equipment has been commonly powered by batteries for many years, improvements in battery technology will drive increased sales of larger units that use this power source, especially riding lawnmowers. Demand for robotic mowers will also climb rapidly through 2017 and beyond, as buyers increasingly opt for the convenience of these units as prices drop and their performance improves.


  • INTRODUCTION
  • EXECUTIVE SUMMARY
    • Table POWER LAWN & GARDEN EQUIPMENT DEMAND (million dollars)
  • MARKET ENVIRONMENT
    • General
    • Macroeconomic Outlook
      • Table MACROECONOMIC INDICATORS (billion 2005 dollars)
    • Personal Income & Spending Trends
      • Table PERSONAL CONSUMPTION EXPENDITURES (billion dollars)
    • Demographic Trends
      • Table POPULATION & HOUSEHOLDS (million persons)
    • Housing Outlook
      • Household Formation & Housing Stock Patterns
        • Table HOUSING STOCK BY TYPE (million units)
      • Housing Completions
        • Table HOUSING COMPLETIONS (thousand units)
    • Pricing Patterns
      • Table POWER LAWN & GARDEN EQUIPMENT PRICING (dollars/unit)
    • Historical Market Trends
      • Table POWER LAWN & GARDEN EQUIPMENT MARKET, 2002-2012
    • Environmental & Regulatory Issues
      • Air Emissions
      • Fuel Sources
      • Noise Pollution
      • Yard Waste
    • Power Lawn & Garden Equipment Technology
    • World Power Lawn & Garden Equipment Demand
    • US Foreign Trade
      • Table POWER LAWN & GARDEN EQUIPMENT FOREIGN TRADE (million dollars)
      • Exports
        • Table POWER LAWN & GARDEN EQUIPMENT EXPORTS BY DESTINATION (million dollars)
      • Imports
        • Table POWER LAWN & GARDEN EQUIPMENT IMPORTS BY SOURCE, 2012 (million dollars)
  • MATERIALS
    • General
      • Table POWER LAWN & GARDEN EQUIPMENT MATERIAL CONSUMPTION (million dollars)
    • Metals
      • Table POWER LAWN & GARDEN EQUIPMENT METAL CONSUMPTION (million dollars)
    • Plastic
      • Table POWER LAWN & GARDEN EQUIPMENT PLASTIC CONSUMPTION (million dollars)
    • Other Materials
      • Table POWER LAWN & GARDEN EQUIPMENT OTHER MATERIALS CONSUMPTION (million dollars)
  • MARKETS
    • General
      • Table POWER LAWN & GARDEN EQUIPMENT MARKETS (million dollars)
    • Residential
      • Table RESIDENTIAL MARKET: POWER LAWN & GARDEN EQUIPMENT DEMAND (million dollars)
    • Commercial
      • Table COMMERCIAL MARKET: POWER LAWN & GARDEN EQUIPMENT DEMAND (million dollars)
      • Landscaping Establishments
        • Table LANDSCAPING SERVICES REVENUE & ESTABLISHMENTS (billion dollars)
        • Table LANDSCAPING ESTABLISHMENTS MARKET: POWER LAWN & GARDEN EQUIPMENT DEMAND (million dollars)
      • Golf Courses
        • Table GOLF COURSE OUTLOOK (thousands)
        • Table GOLF COURSE MARKET: POWER LAWN & GARDEN EQUIPMENT DEMAND (million dollars)
      • Government & Other
        • Table GOVERNMENT EXPENDITURES & INVESTMENT (billion dollars)
        • Table GOVERNMENT & OTHER MARKET: POWER LAWN & GARDEN EQUIPMENT DEMAND (million dollars)
  • PRODUCTS
    • General
      • Table POWER LAWN & GARDEN EQUIPMENT SUPPLY & DEMAND (million dollars)
    • Lawnmowers
      • Table LAWNMOWER SUPPLY & DEMAND (million dollars)
      • Riding
        • Table RIDING MOWER SUPPLY & DEMAND
        • Table FRONT-ENGINE RIDING MOWER SUPPLY & DEMAND
        • Table REAR-ENGINE RIDING MOWER SUPPLY & DEMAND
      • Non-Riding
        • Table NON-RIDING LAWNMOWER SUPPLY & DEMAND
      • Foreign Trade
        • Table LAWNMOWER FOREIGN TRADE (million dollars)
    • Turf & Grounds Equipment
      • Table TURF & GROUNDS EQUIPMENT SUPPLY & DEMAND (million dollars)
      • Mowers
        • Table TURF & GROUNDS MOWER SUPPLY & DEMAND (million dollars)
        • Table RIDING TURF & GROUNDS MOWER SUPPLY & DEMAND (million dollars)
        • Table NON-RIDING TURF & GROUNDS MOWER SUPPLY & DEMAND
        • Table OTHER TURF & GROUNDS MOWER SUPPLY & DEMAND
      • Turf Tractors & Related Equipment
        • Table TURF TRACTOR & RELATED EQUIPMENT SUPPLY & DEMAND (million dollars)
      • Other Turf Care Equipment
        • Table OTHER TURF CARE EQUIPMENT SUPPLY & DEMAND (million dollars)
      • Foreign Trade
        • Table TURF & GROUNDS EQUIPMENT FOREIGN TRADE (million dollars)
    • Trimmers & Edgers
      • Table TRIMMER & EDGER SUPPLY & DEMAND (million dollars)
      • Wire Blade
        • Table WIRE BLADE TRIMMER & EDGER SUPPLY & DEMAND
      • Fixed Blade
        • Table FIXED BLADE TRIMMER & EDGER SUPPLY & DEMAND
    • Garden Tractors & Rotary Tillers
      • Table GARDEN TRACTOR & ROTARY TILLER SUPPLY & DEMAND (million dollars)
      • Garden Tractors
        • Table GARDEN TRACTOR SUPPLY & DEMAND (million dollars)
      • Rotary Tillers
        • Table ROTARY TILLER SUPPLY & DEMAND
    • Blowers, Vacuums, & Sweepers
      • Table BLOWER, VACUUM, & SWEEPER DEMAND (million dollars)
    • Snow Throwers
      • Table SNOW THROWER SUPPLY & DEMAND (million dollars)
      • Dual-Stage
        • Table DUAL STAGE SNOW THROWER SUPPLY & DEMAND
      • Single-Stage
        • Table SINGLE-STAGE SNOW THROWER SUPPLY & DEMAND
      • Foreign Trade
        • Table SNOW THROWER FOREIGN TRADE (million dollars)
    • Hedge Trimmers & Other
      • Table HEDGE TRIMMER & OTHER POWER LAWN & GARDEN EQUIPMENT SUPPLY & DEMAND
    • Parts & Attachments
      • Table POWER LAWN & GARDEN EQUIPMENT PARTS AND ATTACHMENTS SUPPLY & DEMAND (million dollars)
    • Power Source
      • Table LAWN & GARDEN EQUIPMENT DEMAND BY POWER SOURCE (million dollars)
      • Internal Combustion Engine
        • Table INTERNAL COMBUSTION ENGINE LAWN & GARDEN EQUIPMENT DEMAND (million dollars)
      • Electric
        • Table ELECTRIC LAWN & GARDEN EQUIPMENT DEMAND (million dollars)
  • REGIONAL TRENDS
    • General
      • Regional Demographic & Economic Trends
      • Regional Population Outlook
        • Table POPULATION BY REGION (million persons)
      • Regional Economic Outlook
        • Table GROSS DOMESTIC PRODUCT BY REGION (billion dollars)
      • Regional Housing Trends
        • Table REGIONAL HOUSING INDICATORS (thousand units)
    • Power Lawn & Garden Equipment Demand by Region
      • Table POWER LAWN & GARDEN EQUIPMENT DEMAND BY REGION (million dollars)
      • Northeast
        • Table NORTHEAST POWER LAWN & GARDEN EQUIPMENT DEMAND (million dollars)
      • Midwest
        • Table MIDWEST POWER LAWN & GARDEN EQUIPMENT DEMAND (million dollars)
      • South
        • Table SOUTH POWER LAWN & GARDEN EQUIPMENT DEMAND (million dollars)
      • West
        • Table WEST POWER LAWN & GARDEN EQUIPMENT DEMAND (million dollars)
  • INDUSTRY STRUCTURE
    • General
    • Industry Composition
      • Table US POWER LAWN & GARDEN EQUIPMENT SALES BY COMPANY, 2012 (million dollars)
    • Market Share
      • Deere
      • Toro
      • Husqvarna
      • MTD Products
      • Textron
      • Other Leading Suppliers
    • Competitive Strategies
    • Research & Product Development
    • Manufacturing
    • Marketing
    • Distribution
      • Residential Distribution Channels
      • Commercial Distribution Channels
    • Cooperative Agreements
      • Table SELECTED COOPERATIVE AGREEMENTS
    • Mergers & Acquisitions
      • Table SELECTED ACQUISITIONS & DIVESTITURES
    • Company Profiles
      • Alamo Group Incorporated
      • Ariens Company
      • Bad Boy Incorporated
      • Blount International Incorporated
      • Briggs & Stratton Corporation
      • Certified Parts Corporation
      • Country Home Products Incorporated
      • Dana Holding Corporation
      • Deere & Company
      • Excel Industries Incorporated
      • Fuji Heavy Industries Limited
      • Global Garden Products Group
      • Home Depot Incorporated
      • Honda Motor Company Limited
      • Husqvarna AB
      • Kawasaki Heavy Industries Limited
      • Kubota Corporation
      • Lowe's Companies Incorporated
      • Makita Corporation
      • McLane Manufacturing Incorporated
      • Metalcraft of Mayville Incorporated
      • Moridge Manufacturing Incorporated
      • MTD Products Incorporated
      • Schiller Grounds Care Incorporated
      • Sears Holdings Corporation
      • Snow Joe LLC
      • Stanley Black & Decker Incorporated
      • STIHL Holding AG & Company KG
      • Swisher Mower & Machine Company
      • Techtronic Industries Company Limited
      • Textron Incorporated
      • Toro Company
      • Walker Manufacturing Company
      • Wal-Mart Stores Incorporated
      • Yamabiko Corporation
    • Other Companies Mentioned in Study

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