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World Power Lawn & Garden Equipment


Attention: There is an updated edition available for this report.

Global demand growing more than 3% yearly through 2011
Demand for power lawn and garden equipment worldwide is projected to rise more than three percent annually through 2011 to $18.6 billion. The pace of growth will be most rapid in the developing countries of Asia, where growing income levels and advances in residential and nonresidential building construction activity will bolster demand. Aging populations and the spread of newer products such as cordless electric trimmers will create opportunities.

Asia is small but growing market
Unlike in many consumer durables industries, Asia represents only about five percent of world demand. Even the prosperous nation of Japan is a relatively small market. Most Japanese do not have gardens of sufficient size to justify the use of power equipment. In most other Asian nations, demand is limited by low income levels. In the consumer market, most citizens lack the resources to afford power lawn and garden equipment for home use. Low wages also dampen professional demand, since the low cost of labor encourages the use of manual equipment in landscaping applications.

North America, Western Europe and Australia will continue to be the dominant markets, with about 90 percent of demand in 2011. Consumers in these developed nations have high per-capita income levels that allow for discretionary purchases such as power lawn and garden equipment. These areas are also home to the vast majority of the world’s golf courses, which are major consumers of power lawn and garden equipment.

The residential market accounted for the majority of global power lawn and garden equipment sales in 2006. Gains in developed nations will benefit from rising incomes, as many consumers trade in existing equipment for newer models. Rising standards of living will also boost gains in developing regions, as more consumers are able to afford power equipment. Advances in the commercial segment will benefit from the continued popularity of golf in many regions of the world.

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Turf & grounds equipment to exhibit fastest gains
Lawnmowers will continue to be the largest product segment, benefitting from their wide use in both residential and commercial applications. Turf and grounds equipment is expected to post the best gains because of continuing growth in the professional landscaping services industry and the rising number of golf courses worldwide. Other products, which include trimmers, edgers, snow throwers, parts and accessories, will benefit from rising standards of living in developing nations.

Study coverage
The new Freedonia industry study, World Power Lawn & Garden Equipment, is available for $5500. It presents historical data for 1996, 2001 and 2006 plus forecasts for 2011 and 2016 for supply and demand in six regions and 19 countries. The study also considers market environment factors, evaluates company market share and profiles 44 industry competitors worldwide.

INTRODUCTION
I. EXECUTIVE SUMMARY
II. MARKET ENVIRONMENT
General
World Economic Outlook
Personal Income & Expenditure Trends
Building Construction Expenditure Trends
World Demographic Outlook
Urbanization Patterns
Household Formation Patterns
Lawn & Garden Equipment Pricing Patterns
Legal & Regulatory Issues
Technology & Product Innovation
III. SUPPLY & DEMAND
General
World Power Lawn & Garden Equipment Dynamics
Regional Sales Trends
Products
Lawnmowers
Turf & Grounds Equipment
Other
World Power Lawn & Garden Equipment by Market
Residential
Commercial
International Trade Flows
IV. NORTH AMERICA
General
United States
Canada
Mexico
V. WESTERN EUROPE
General
Belgium
France
Germany
Italy
Netherlands
Spain
Sweden
United Kingdom
Other Western Europe
VI. ASIA/PACIFIC
General
Australia
China
India
Indonesia
Japan
New Zealand
South Korea
Other Asia/Pacific
VII. OTHER REGIONS
Other Regions
Latin America
Brazil
Other Latin America
Eastern Europe
Hungary
Poland
Russia
Other Eastern Europe
Africa/Mideast
VIII. INDUSTRY STRUCTURE
General
Industry Composition
Market Share
Product Development
Manufacturing
Engine Production
Marketing
Distribution
Financial Requirements
Mergers, Acquisitions & Industry Restructuring
Cooperative Agreements
Company Profiles
Alamo Group Incorporated
Ariens Company
Belos AB, see GGP Sweden
Black & Decker Corporation
Blount International Incorporated
BlueBird International, see Husqvarna
Bomford, see Alamo Group
Bosch (Robert) GmbH
Briggs & Stratton Corporation
Bush Hog LLC
Bynorm Vic Pty Limited, see Ariens
China Changchun CHANLIN Group Company Limited
Cifarelli SpA
Country Home Products Incorporated
Dana Corporation
Deere & Company
Dixon Industries Incorporated, see Husqvarna
Dolmar GmbH, see Makita
Draper Tools Limited
Echo Incorporated, see Mitsui & Company
Electrolux AB
EMAK Group
Excel Industries Incorporated
Exmark Manufacturing Company Incorporated, see Toro
Faucheux SAS, see Alamo Group
Fuji Heavy Industries Limited
GGP Sweden AB
Hayter Limited, see Toro
Herschel-Adams Corporation, see Alamo Group
Hoffco Comet Industries Incorporated
Homelite Consumer Products Incorporated, see Techtronic
Honda Motor Company Limited
Husqvarna AB
Jacobsen, see Textron Incorporated
Jenn Feng Industrial Company Limited
Jiangsu Linhai Group
Jonsered, see Husqvarna
Kawasaki Heavy Industries Limited
Kee Mowers Incorporated, see Hoffco
Kioritz Corporation, see Mitsui & Company
Kohler Company
Kubota Corporation
Lawn-Boy Incorporated, see Toro
LESCO Incorporated
Liaocheng Changchi Gardening & Horticulture Machinery Company Limited
Locke Turf Equipment Company, see Ariens
M&W Gear, see Alamo Group
Makita Corporation
Marunaka Limited
Masport NZ Limited
McConnel Limited, see Alamo Group
McLane Manufacturing Incorporated
Mitsui & Company Limited
MTD Products Incorporated
Murray Incorporated, see Briggs & Stratton
National Mower Company, see Ariens
Ningbo Benye Tractor & Automobile Manufacture
Company Limited, see Deere & Company
Oregon Cutting Systems Group, see Blount International
Ransomes Jacobsen, see Textron
Rhino, see Alamo Group
Robin America Incorporated, see Fuji Heavy Industries
Rousseau, see Alamo Group
Schulte Industries Limited, see Alamo Group
Sears Holdings Corporation
Shandong Huasheng Zhongtian Machinery Company Limited
Shenyang Hejin Holding Investment Company Limited
Simplicity Manufacturing Incorporated, see Briggs & Stratton
SMA, see Alamo Group
Spearhead, see Alamo Group
Stens Corporation, see Ariens
STIHL Holding AG & Company KG
Techtronic Industries Company Limited
Tecumseh Products Company
TerraMarc Industries, see Mitsui & Company
Textron Incorporated
Tiger Corporation, see Alamo Group
Toro Company
Twose of Tiverton Limited, see Alamo Group
Viking GmbH, see STIHL
WOLF-Garten GmbH & Company KG
Yangzhou Weibang Garden Machine Plant
Yazoo/Kees Power Equipment, see Husqvarna
LIST OF TABLES
SECTION I -- EXECUTIVE SUMMARY
Summary Table
SECTION II -- MARKET ENVIRONMENT
1 Gross Domestic Product by Region
2 World per Capita GDP by Region
3 World Building Construction Expenditures by Region
4 World Population by Region
5 World Urban Population by Region
6 Number of Households by Region
7 Power Lawn & Garden Equipment Pricing Trends
SECTION III -- SUPPLY & DEMAND
1 World Power Lawn & Garden Equipment Shipments by Region
2 World Power Lawn & Garden Equipment Demand by Region
3 Power Lawn & Garden Equipment Demand by Type
4 World Power Lawnmower Demand by Region
5 World Turf & Grounds Equipment Demand by Region
6 Other Power Lawn & Garden Equipment Demand by Region
7 World Power Lawn & Garden Equipment Demand by Market
8 Residential Power Lawn & Garden Equipment Demand by Region
9 Commercial Power Lawn & Garden Equipment Demand by Region
10 World Power Lawn & Garden Equipment Net Exports
SECTION IV -- NORTH AMERICA
1 North America Power Lawn & Garden Equipment Supply & Demand
2 North America Power Lawn & Garden Equipment Demand by Type & Market
3 United States Power Lawn & Garden Equipment Supply & Demand
4 United States Power Lawn & Garden Equipment Demand by Type & Market
5 Canada Power Lawn & Garden Equipment Supply & Demand
6 Canada Power Lawn & Garden Equipment Demand by Type & Market
7 Mexico Power Lawn & Garden Equipment Supply & Demand
8 Mexico Power Lawn & Garden Equipment Demand by Type & Market
SECTION V -- WESTERN EUROPE
1 Western Europe Power Lawn & Garden Equipment Supply & Demand
2 Western Europe Power Lawn & Garden Equipment Demand by Type & Market
3 Belgium Power Lawn & Garden Equipment Supply & Demand
4 Belgium Power Lawn & Garden Equipment Demand by Type & Market
5 France Power Lawn & Garden Equipment Supply & Demand
6 France Power Lawn & Garden Equipment Demand by Type & Market
7 Germany Power Lawn & Garden Equipment Supply & Demand
8 Germany Power Lawn & Garden Equipment Demand by Type & Market
9 Italy Power Lawn & Garden Equipment Supply & Demand
10 Italy Power Lawn & Garden Equipment Demand by Type & Market
11 Netherlands Power Lawn & Garden Equipment Supply & Demand
12 Netherlands Power Lawn & Garden Equipment Demand by Type & Market
13 Spain Power Lawn & Garden Equipment Supply & Demand
14 Spain Power Lawn & Garden Equipment Demand by Type & Market
15 Sweden Power Lawn & Garden Equipment Supply & Demand
16 Sweden Power Lawn & Garden Equipment Demand by Type & Market
17 United Kingdom Power Lawn & Garden Equipment Supply & Demand
18 United Kingdom Power Lawn & Garden Equipment Demand by Type & Market
19 Other Western Europe Power Lawn & Garden Equipment Supply & Demand
20 Other Western Europe Power Lawn & Garden Equipment Demand by Type & Market
SECTION VI -- ASIA/PACIFIC
1 Asia/Pacific Power Lawn & Garden Equipment Supply & Demand
2 Asia/Pacific Power Lawn & Garden Equipment Demand by Type & Market
3 Australia Power Lawn & Garden Equipment Supply & Demand
4 Australia Power Lawn & Garden Equipment Demand by Type & Market
5 China Power Lawn & Garden Equipment Supply & Demand
6 China Power Lawn & Garden Equipment Demand by Type & Market
7 India Power Lawn & Garden Equipment Supply & Demand
8 India Power Lawn & Garden Equipment Demand by Type & Market
9 Indonesia Power Lawn & Garden Equipment Supply & Demand
10 Indonesia Power Lawn & Garden Equipment Demand by Type & Market
11 Japan Power Lawn & Garden Equipment Supply & Demand
12 Japan Power Lawn & Garden Equipment Demand by Type & Market
13 New Zealand Power Lawn & Garden Equipment Supply & Demand
14 New Zealand Power Lawn & Garden Equipment Demand by Type & Market
15 South Korea Power Lawn & Garden Equipment Supply & Demand
16 South Korea Power Lawn & Garden Equipment Demand by Type & Market
17 Other Asia/Pacific Power Lawn & Garden Equipment Supply & Demand
18 Other Asia/Pacific Power Lawn & Garden Equipment Demand by Type & Market
SECTION VII -- OTHER REGIONS
1 Other Regions Power Lawn & Garden Equipment Supply & Demand
2 Other Regions Power Lawn & Garden Equipment Demand by Type & Market
3 Latin America Power Lawn & Garden Equipment Supply & Demand
4 Latin America Power Lawn & Garden Equipment Demand by Type & Market
5 Brazil Power Lawn & Garden Equipment Supply & Demand
6 Brazil Power Lawn & Garden Equipment Demand by Type & Market
7 Other Latin America Power Lawn & Garden Equipment Supply & Demand
8 Other Latin America Power Lawn & Garden Equipment Demand by Type & Market
9 Eastern Europe Power Lawn & Garden Equipment Supply & Demand
10 Eastern Europe Power Lawn & Garden Equipment Demand by Type & Market
11 Hungary Power Lawn & Garden Equipment Supply & Demand
12 Hungary Power Lawn & Garden Equipment Demand by & Market
13 Poland Power Lawn & Garden Equipment Supply & Demand
14 Poland Power Lawn & Garden Equipment Demand by Type & Market
15 Russia Power Lawn & Garden Equipment Supply & Demand
16 Russia Power Lawn & Garden Equipment Demand by Type & Market
17 Other Eastern Europe Power Lawn & Garden Equipment Supply & Demand
18 Other Eastern Europe Power Lawn & Garden Equipment Demand by Type & Market
19 Africa/Mideast Power Lawn & Garden Equipment Supply & Demand
20 Africa/Mideast Power Lawn & Garden Equipment Demand by Type & Market
SECTION VIII -- INDUSTRY STRUCTURE
1 Power Lawn & Garden Equipment Sales by Company, 2006
2 Selected Acquisitions & Divestitures
3 Selected Cooperative Agreements
LIST OF CHARTS
SECTION II -- MARKET ENVIRONMENT
1 Relationship Between Power Lawn & Garden Equipment Demand per Capita & GDP per Capita, 2006
SECTION III -- SUPPLY & DEMAND
1 World Power Lawn & Garden Equipment Shipments by Region, 2006
2 World Power Lawn & Garden Equipment Production Share Increase by Region, 2006-2011
3 World Power Lawn & Garden Equipment Demand by Region, 2006
SECTION VIII -- INDUSTRY STRUCTURE
1 World Power Lawn & Garden Equipment Market Share by Company, 2006

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