World Power Lawn & Garden Equipment

Global demand growing more than 3% yearly through 2011
Demand for power lawn and garden equipment worldwide is projected to rise more than three percent annually through 2011 to $18.6 billion. The pace of growth will be most rapid in the developing countries of Asia, where growing income levels and advances in residential and nonresidential building construction activity will bolster demand. Aging populations and the spread of newer products such as cordless electric trimmers will create opportunities.

Asia is small but growing market
Unlike in many consumer durables industries, Asia represents only about five percent of world demand. Even the prosperous nation of Japan is a relatively small market. Most Japanese do not have gardens of sufficient size to justify the use of power equipment. In most other Asian nations, demand is limited by low income levels. In the consumer market, most citizens lack the resources to afford power lawn and garden equipment for home use. Low wages also dampen professional demand, since the low cost of labor encourages the use of manual equipment in landscaping applications.

North America, Western Europe and Australia will continue to be the dominant markets, with about 90 percent of demand in 2011. Consumers in these developed nations have high per-capita income levels that allow for discretionary purchases such as power lawn and garden equipment. These areas are also home to the vast majority of the world’s golf courses, which are major consumers of power lawn and garden equipment.

The residential market accounted for the majority of global power lawn and garden equipment sales in 2006. Gains in developed nations will benefit from rising incomes, as many consumers trade in existing equipment for newer models. Rising standards of living will also boost gains in developing regions, as more consumers are able to afford power equipment. Advances in the commercial segment will benefit from the continued popularity of golf in many regions of the world.

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Turf & grounds equipment to exhibit fastest gains
Lawnmowers will continue to be the largest product segment, benefitting from their wide use in both residential and commercial applications. Turf and grounds equipment is expected to post the best gains because of continuing growth in the professional landscaping services industry and the rising number of golf courses worldwide. Other products, which include trimmers, edgers, snow throwers, parts and accessories, will benefit from rising standards of living in developing nations.

Study coverage
The new Freedonia industry study, World Power Lawn & Garden Equipment, is available for $5500. It presents historical data for 1996, 2001 and 2006 plus forecasts for 2011 and 2016 for supply and demand in six regions and 19 countries. The study also considers market environment factors, evaluates company market share and profiles 44 industry competitors worldwide.