Pouches

Pouches

US demand for pouches is projected to increase 3.7% per year to $11.0 billion in 2024. Gains will be driven by the many functional advantages of pouches, including their enhanced shelf appeal compared to rigid containers, as well as features such as resealability, vacuum sealing, and spouts.

This report covers pouch demand by Product and Market, along with a discussion of major product features. Data are provided in dollar value and units.

Pouch products covered in this study include:
pillow
side seal (4-side seal and 3-side seal)
stand-up (round-bottom/doyen, K-seal, corner-bottom, and flat-bottom and other stand-up)

Markets for pouches are:
Candy and snack foods (savory snacks, candy and confections, bakery snacks, nuts and dried fruit)
Processed food (dry foods, frozen foods, sauces and condiments)
Fresh produce
Meat, poultry, and seafood
Beverages (juice and fruit drinks and other beverages)
Pet food and treats
Cheese
Other foods
Pharmaceuticals
Medical supplies and instruments
Consumer products (lawn and garden, soaps and cleaning products, wipes)
Industrial products

Features covered in this report are:
Resealable
Vacuum
Retort
Shaped
Spouted
Aseptic
Stick

Scope of the Report
This report covers the scope, size, and growth of the US pouch market, including key trends in product, market, and feature segmentation. Historical data are provided for 2009, 2014, and 2019, with forecasts for 2024, with year by year historical market volatility also addressed. Data are provided in dollar value and units. Also included is an analysis of the industry key players and their market shares.


  • Executive Summary
    • Table Figure 1-1 | US Pouch Market Outlook
  • Overview
    • Study Scope
    • Historical Trends
      • Table Pouch Demand, 2009 - 2019
      • Table Figure 2-1 | Pouch Demand, 2009 - 2019
    • Impact of COVID-19 Pandemic
      • Table COVID-19 Consumer Insights: Impact on Hygiene & Stockpiling, 2020
      • Table "Because of the Coronavirus Pandemic, I am More Conscious of Not Wasting Food", by Gender & Age Group, 2020
    • Demand by Product Type
      • Table Pouch Demand by Product Type, 2009 - 2024
      • Table Figure 2-2 | Pouch Demand by Product Type, 2009 - 2024
    • Demand by Production Method
      • FFS vs. Preformed
        • Table Pouch Demand by Production Method, 2009 - 2024
      • Form-Fill-Seal Pouches
      • Preformed Pouches
    • Demand by Market (Food & Nonfood)
      • Table Pouch Demand by Market, 2009 - 2024
    • Pricing Trends
      • Table Pouch Prices by Product, 2009 - 2024
    • Technology Trends
      • Pouch Film Innovation
      • Machinery & Production Developments
    • Sustainability Initiatives
      • Recycling & Recycled Content
      • Bio-Based Resins
    • Consumer Insights: Sustainability
      • Table Consumer Insights: Packaging Sustainability, 2020
    • Consumer Insights: Packaging Features
      • Table Consumer Insights: Packaging Features, 2020
    • Consumer Insights: Awareness of Packaging
      • Table Consumer Insights: Awareness of Packaging, 2020
  • Trends in Pouch Features
    • Product Features
      • Table Figure 3-1 | Pouch Feature Penetration Rates, 2009 - 2024
    • Resealable Pouches
      • Product Description
        • Table Figure 3-2 | Resealable Pouches: Product Examples
      • Demand by Market
        • Table Resealable Pouch Demand by Market, 2009 - 2024
    • Vacuum Pouches
      • Product Description
        • Table Figure 3-3 | Vacuum Pouches: Product Examples
      • Demand by Market
        • Table Vacuum Pouch Demand by Market, 2009 - 2024
    • Retort Pouches
      • Product Description
        • Table Figure 3-4 | Retort Pouches: Product Examples
      • Demand by Market
        • Table Retort Pouch Demand by Market, 2009 - 2024
    • Shaped Pouches
      • Product Description
        • Table Figure 3-5 | Shaped Pouches: Product Examples
      • Demand by Market
        • Table Shaped Pouch Demand by Market, 2009 - 2024
    • Spouted Pouches
      • Product Description
        • Table Figure 3-6 | Spouted Pouches: Product Examples
      • Demand by Market
        • Table Spouted Pouch Demand by Market, 2009 - 2024
    • Aseptic Pouches
      • Product Description
        • Table Figure 3-7 | Aseptic Pouches: Product Examples
      • Demand by Market
        • Table Aseptic Pouch Demand by Market, 2009 - 2024
    • Stick Pouches
      • Product Description
        • Table Figure 3-8 | Stick Pouches: Product Examples
      • Demand by Market
        • Table Stick Pouch Demand by Market, 2009 - 2024
  • Flat Pouches
    • Scope & Product Description
      • Table Figure 4-1 | Flat Pouches: Product Examples
    • Product Types
      • Demand by Type
        • Table Flat Pouch Demand by Type, 2009 - 2024
        • Table Figure 4-2 | Flat Pouch Demand by Type, 2009 - 2024
      • Pillow (Back or T-Seal)
        • Table Pillow Pouch Demand, 2009 - 2024
        • Table Figure 4-3 | Pillow Pouch Applications
      • Four-Side Seal
        • Table Four-Side Seal Pouch Demand, 2009 - 2024
        • Table Figure 4-4 | Four-Side Seal Pouch Applications
      • Three-Side Seal
        • Table Three-Side Seal Pouch Demand, 2009 - 2024
        • Table Figure 4-5 | Three-Side Seal Pouch Applications
    • Markets
      • Demand by Market
        • Table Flat Pouch Demand by Market, 2009 - 2024
      • Food & Beverage Markets
        • Table Food & Beverage Flat Pouch Demand by Application, 2009 - 2024
      • Nonfood Markets
        • Table Nonfood Flat Pouch Demand by Application, 2009 - 2024
    • Trends in Product Features
      • Table Flat Pouch Demand by Feature, 2009 - 2024
      • Table Figure 4-6 | Flat Pouch Demand by Feature, 2014 - 2024
  • Stand-Up Pouches
    • Scope & Product Description
      • Table Figure 5-1 | Stand-Up Pouch Types
      • Table Stand-Up Pouches: Key Applications by Type
    • Demand by Product Type
      • Table Stand-Up Pouch Demand by Product, 2009 - 2024
      • Table Figure 5-2 | Stand-Up Pouch Demand by Type, 2009 - 2024
    • Markets
      • Demand by Market
        • Table Stand-Up Pouch Demand by Market, 2009 - 2024
      • Food & Beverage Markets
        • Table Figure 5-3 | Food & Beverage Markets for Stand-Up Pouches, 2009 - 2024
      • Nonfood Markets
        • Table Figure 5-4 | Nonfood Markets for Stand-Up Pouches, 2009 - 2024
    • Trends in Product Features
      • Table Stand-Up Pouch Demand by Feature, 2009 - 2024
      • Table Figure 5-5 | Stand-Up Pouch Demand by Feature, 2014 - 2024
  • Food & Beverage Markets
    • Market Scope
      • Table Figure 6-1 | Food & Beverage Pouches: Product Examples
    • Demand by Application
      • Table Food & Beverage Pouch Demand by Product Type & Application, 2009 - 2024
    • Candy & Snack Foods
      • Demand by Product Type & Application
        • Table Candy & Snack Food Pouch Demand by Product Type & Application, 2009 - 2024
        • Table Candy & Snack Food Pouches: New Product Examples
      • Savory Snacks
        • Table Savory Snack Pouch Demand by Product, 2009 - 2024
      • Candy & Confections
        • Table Candy & Confection Pouch Demand by Product, 2009 - 2024
      • Bakery Snacks
        • Table Bakery Snack Pouch Demand by Product, 2009 - 2024
      • Nuts & Dried Fruit
        • Table Nut & Dried Fruit Pouch Demand by Product, 2009 - 2024
      • Other Snack Food
        • Table Other Snack Food Pouch Demand by Product, 2009 - 2024
    • Processed Food
      • Demand by Product Type & Application
        • Table Processed Food Pouch Demand by Product Type & Application, 2009 - 2024
        • Table Processed Food Pouches: New Product Examples
      • Dry Foods
        • Table Dry Food Pouch Demand by Product & Application, 2009 - 2024
      • Frozen Foods
        • Table Frozen Food Pouch Demand by Product, 2009 - 2024
      • Sauces & Condiments
        • Table Sauce & Condiment Pouch Demand by Product, 2009 - 2024
      • Other Processed Foods
        • Table Other Processed Food Pouch Demand by Product & Application, 2009 - 2024
    • Fresh Produce
      • Table Fresh Produce Pouch Demand by Product, 2009 - 2024
      • Table Fresh Produce Pouches: New Product Examples
    • Meat, Poultry, &Seafood
      • Table Meat, Poultry, &Seafood Pouch Demand by Product & Application, 2009 - 2024
    • Beverages
      • Demand by Product Type & Application
        • Table Beverage Pouch Demand by Product Type & Application, 2009 - 2024
        • Table Beverage Pouches: New Product Examples
      • Juices & Fruit Drinks
        • Table Juice & Fruit Drink Pouch Demand by Product, 2009 - 2024
      • Other Beverages
        • Table Other Beverage Pouch Demand by Product & Application, 2009 - 2024
    • Pet Food & Treats
      • Table Pet Food & Treat Pouch Demand by Product, 2009 - 2024
      • Table Pet Food Pouches: New Product Examples
    • Cheese
      • Table Cheese Pouch Demand by Product, 2009 - 2024
      • Table Cheese Pouches: New Product Examples
    • Other Food Markets
      • Table Other Food Pouch Demand by Product & Application, 2009 - 2024
      • Table Other Food Pouches: New Product Examples
  • Nonfood Markets
    • Market Scope
      • Table Figure 7-1 | Nonfood Pouches: Product Examples
    • Demand by Product & Application
      • Table Nonfood Pouch Demand by Product Type & Application, 2009 - 2024
    • Medical & Pharmaceutical
      • Demand by Product Type & Application
        • Table Medical & Pharmaceutical Pouch Demand by Product Type & Application, 2009 - 2024
      • Pharmaceuticals
        • Table Pharmaceutical Pouch Demand by Product, 2009 - 2024
      • Medical Supplies & Instruments
        • Table Medical Supplies & Instrument Pouch Demand by Product, 2009 - 2024
    • Consumer Products
      • Demand by Product & Application
        • Table Consumer Products Pouch Demand by Product & Application, 2009 - 2024
        • Table Consumer Product Pouches: New Product Examples
      • Lawn & Garden Products
      • Soaps & Cleaning Products
      • Wipes
      • Other Consumer Products
    • Industrial & Other Nonfood Markets
      • Table Industrial & Other Nonfood Pouch Demand by Product, 2009 - 2024
  • Industry Structure
    • Key Findings & Industry Composition
      • Table US Merchant Pouch Sales by Company, 2019
    • Merchant vs. Captive
      • Table Pouch Demand by Producer Type, 2009 - 2024
    • Market Share
      • Table Figure 8-1 | US Merchant Pouch Market Share by Company, 2019
      • Table Figure 8-2 | US Merchant Pouch Market, 2019: Leading Supplier
      • Table Figure 8-3 | US Merchant Pouch Market, 2019: Second Leading Supplier
      • Table Figure 8-4 | US Merchant Pouch Market, 2019: Third Leading Supplier
      • Table Figure 8-5 | US Merchant Pouch Market, 2019: Fourth Leading Supplier
      • Table Figure 8-6 | US Merchant Pouch Market, 2019: Fifth Leading Supplier
      • Table Figure 8-7 | US Merchant Pouch Market, 2019: Sixth Leading Supplier
    • Mergers & Acquisitions
      • Table Selected Mergers & Acquisitions
    • List of Industry Participants
      • Table Selected Industry Participants
  • Appendix
    • Scope
      • Table Industry Codes Related to Pouches
    • Definitions
    • Abbreviations
      • Table Abbreviations & Acronyms Used in the Study
    • Freedonia Methodology
    • Study-Specific Methodology
    • Sources
    • Associations & Agencies
    • Related Studies & Reports
    • Macroeconomic Assumptions
      • Economic Environment
        • Table Macroeconomic Indicators, 2009 - 2024
        • Table Figure 9-1 | Annual Growth in Real GDP, 2000 - 2019. Compared to 1980 - 2005 Average
      • Demographic Trends
        • Table Population & Households, 2009 - 2024
        • Table Figure 9-2 | Annual Population Growth, 2004 - 2019
      • Consumer Spending
        • Table Personal Consumption Expenditures, 2009 - 2024

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook