Market Research Logo

Pet Health: Products & Services

Consumer spending on pets to reach $31.7 billion in 2016
US spending on pet health products and services at the consumer level is expected to reach $31.7 billion in 2016. Manufacturers’ level pet health product demand is forecast to increase 4.6 percent annually to $5.6 billion that year. Advances in expenditures will be encouraged by the continuing trend of humanizing companion animals and their perception as family members, as well as by growth in the overall pet population. Veterinary technology will continue to adapt diagnostic and treatment techniques from human health care, stimulating value gains for newer, more costly procedures.

Revenues for pet insurance to continue double-digit growth
While the US pet health industry has traditionally been regarded as being “recession-resistant,” spending was somewhat impacted by the 2007-2009 US economic recession. However, demand did not experience declines during this time, as health care is a necessary -- and, to some degree, expected -- expenditure for pet owning households. Uncertain economic conditions led to especially strong growth in demand for services such as pet insurance and for products, including dietary supplements, intended to prevent medical conditions. Among products, pharmaceuticals will retain the leading share of sales, following trends in human medical treatment.

As spending on pet health has increased over the last several decades, so have the average expected lifespans of many companion animal species. Accordingly, incidences of age-related medical conditions (e.g., arthritis, cancer) have also grown. Increasingly prevalent weightrelated conditions (e.g., diabetes, heart disease) will further lead to increasing demand for products and services, as a significant number of pets are overweight or obese. In order to better afford these treatments, more owners will purchase pet insurance policies, with revenues expected to continue to grow at doubledigit annual rates.

Health care expenditures on products for cats to increase
While cats have long represented the largest segment of the pet population, spending on health care products for dogs accounted for a disproportionate 69 percent of the total in 2011. Dogs’ greater time spent outdoors raises their exposure to environmental hazards, and dogs are more susceptible to certain medical conditions, such as heart disease. However, research and development into more catspecific health products will incrementally increase cats’ share of the pet health product market going forward.


  • INTRODUCTION
  • EXECUTIVE SUMMARY
    • Table PET HEALTH PRODUCT DEMAND (million dollars)
  • MARKET ENVIRONMENT
    • General
    • Macroeconomic Outlook
      • Table MACROECONOMIC INDICATORS (billion 2005 dollars)
    • Consumer Income & Spending Trends
      • Table PERSONAL CONSUMPTION EXPENDITURES (billion dollars)
    • Demographic Trends
      • Population
        • Table POPULATION & HOUSEHOLDS (million persons)
      • Household Formation
        • Table HOUSEHOLDS & PET OWNERSHIP (million)
    • Pet Demographic Trends
      • Table PET POPULATION (million pets)
      • Cats
      • Dogs
      • Other Pets
    • Pet Health Service Provider Overview
      • Table PET HEALTH SERVICE PROVIDERS
      • Veterinary Practices & Employment
      • Non-Veterinary Pet Care
      • Pet & Pet Supply Stores
      • Pet Insurance
    • Medical Conditions
      • Table SELECTED PET MEDICAL CONDITIONS (million)
    • Pet Health Spending Overview
      • Table PET HEALTH SALES & SERVICES REVENUES (million dollars)
    • Nontraditional Health Care
    • Regulatory & Environmental Issues
      • Center for Veterinary Medicine
      • Animal & Plant Health Inspection Service
      • Environmental Protection Agency
      • Other Regulations
    • World Pet Health Care Market
  • SERVICES
    • General
      • Table PET HEALTH SERVICE REVENUES BY TYPE (million dollars)
    • Veterinary Care
      • Table VETERINARY CARE SERVICE REVENUES BY TYPE (million dollars)
      • Surgery
        • Table PET SURGERY REVENUES BY TYPE (million dollars)
      • Non-Surgical Revenues
        • Table NON-SURGICAL REVENUES BY TYPE (million dollars)
    • Non-Veterinary Pet Care
      • Table NON-VETERINARY PET CARE REVENUES
    • Pet Insurance
      • Table PET INSURANCE REVENUES
      • Available Plans
      • Market Share
  • PRODUCTS
    • General
      • Table PET HEALTH PRODUCT DEMAND BY TYPE (million dollars)
    • Pharmaceuticals
      • Table PHARMACEUTICAL DEMAND BY TYPE & ANIMAL (million dollars)
      • Systemic Agents
        • Table SYSTEMIC AGENT DEMAND BY TYPE & ANIMAL (million dollars)
      • Antibiotics
        • Table ANTIBIOTIC DEMAND BY TYPE & ANIMAL (million dollars)
      • Other Pharmaceuticals
        • Table OTHER PHARMACEUTICAL DEMAND BY PRODUCT & ANIMAL (million dollars)
    • Parasiticides
      • Table PARASITICIDE DEMAND BY TYPE & ANIMAL (million dollars)
      • Flea & Tick
        • Table FLEA & TICK TREATMENT DEMAND BY TYPE & ANIMAL (million dollars)
      • Heartworm
        • Table HEARTWORM TREATMENT DEMAND BY ANIMAL (million dollars)
      • Other Parasiticides
        • Table OTHER PARASITICIDE DEMAND BY ANIMAL (million dollars)
    • Prescription Food
      • Table PRESCRIPTION PET FOOD DEMAND BY ANIMAL (million dollars)
    • Dietary Supplements
      • Table DIETARY SUPPLEMENT DEMAND BY TYPE & ANIMAL (million dollars)
    • Vaccines
      • Table VACCINE DEMAND BY ANIMAL (million dollars)
    • Diagnostics
      • Table DIAGNOSTICS DEMAND BY ANIMAL (million dollars)
    • Other Pet Health Products
      • Table OTHER PET HEALTH PRODUCT DEMAND BY TYPE & ANIMAL (million dollars)
  • CONDITIONS
    • General
      • Table PET HEALTH PRODUCT DEMAND BY CONDITION (million dollars)
    • Skin Conditions
      • Table SKIN CONDITIONS: PET HEALTH PRODUCT DEMAND BY TYPE & ANIMAL (million dollars)
    • Heart Conditions
      • Table HEART CONDITIONS: PET HEALTH PRODUCT DEMAND BY TYPE & ANIMAL (million dollars)
    • Gastrointestinal Conditions
      • Table GASTROINTESTINAL CONDITIONS: PET HEALTH PRODUCT DEMAND BY TYPE & ANIMAL (million dollars)
    • Renal Conditions
      • Table RENAL CONDITIONS: PET HEALTH PRODUCT DEMAND BY TYPE & ANIMAL (million dollars)
    • Arthritis
      • Table ARTHRITIS: PET HEALTH PRODUCT DEMAND BY TYPE & ANIMAL (million dollars)
    • Diabetes
      • Table DIABETES: PET HEALTH PRODUCT DEMAND BY TYPE & ANIMAL (million dollars)
    • Other Conditions
      • Table OTHER CONDITIONS: PET HEALTH PRODUCT DEMAND BY TYPE, CONDITION, & ANIMAL (million dollars)
      • Respiratory Conditions
      • Cancer
      • All Other
  • ANIMALS
    • General
      • Table PET HEALTH PRODUCT DEMAND BY ANIMAL (million dollars)
    • Dogs
      • Table DOG HEALTH PRODUCT DEMAND BY TYPE (million dollars)
    • Cats
      • Table CAT HEALTH PRODUCT DEMAND BY TYPE (million dollars)
    • Other
      • Table OTHER PET HEALTH PRODUCT DEMAND BY TYPE (million dollars)
      • Birds
      • Small Animals
      • Reptiles & Amphibians
  • INDUSTRY STRUCTURE
    • General
      • Table PET HEALTH PRODUCT SALES BY COMPANY, 2011 (million dollars)
    • Market Share
    • Industry Restructuring
      • Table SELECTED ACQUISITIONS & DIVESTITURES
    • Competitive Strategies
    • Cooperative Agreements
      • Table SELECTED COOPERATIVE AGREEMENTS
    • Marketing
    • Distribution Channels
    • Company Profiles
      • Abbott Laboratories
      • ADER Enterprises Incorporated
      • Bayer AG
      • Beefeaters Holding Company Incorporated
      • Boehringer Ingelheim GmbH
      • Central Garden & Pet Company
      • Colgate-Palmolive Company
      • Embrace Pet Insurance Agency LLC
      • Hartville Group Incorporated
      • Heska Corporation
      • IDEXX Laboratories Incorporated
      • Mars Incorporated
      • Merck & Company Incorporated
      • Nestlé SA
      • Novartis AG
      • PBI/Gordon Corporation
      • PetAg Incorporated
      • Pethealth Incorporated
      • Pfizer Incorporated
      • Procter & Gamble Company
      • Sanofi
      • Sergeant's Pet Care Products Incorporated
      • Spectrum Brands Holdings Incorporated
      • Sumitomo Corporation
      • Trupanion
      • VCA Antech Incorporated
      • Veterinary Pet Insurance Company
      • Virbac SA

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report