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World Paints & Coatings

World demand to rise 5.4% annually through 2015
Global demand for paint and coatings is forecast to rise 5.4 percent per year to 45.6 million metric tons in 2015, valued at $142 billion. Advances will be driven by a strong acceleration in world building construction spending, particularly residential construction, which is expected to rebound in North America and Western Europe. Healthy growth in global manufacturing activity will also fuel increased demand for coatings used in the production of motor vehicles and other durable goods, as well as industrial maintenance applications. Solvent-based paint and coatings will continue to see their share of the market decline in both developed and developing markets, as ongoing efforts to reduce the emission of volatile organic compounds (VOCs) are favoring alternative formulations.

Asia/Pacific region to remain largest market, exhibit fastest gains
The Asia/Pacific region will remain the leading consumer of paints and coatings through 2015, and will also see the most rapid gains. Regional demand will be fueled by China and India, the two largest markets in Asia and two of the fastestgrowing coatings markets in the world. Above-average gains are also forecast for North America, rebounding strongly from the declining demand of the 2005-2010 period. Coatings demand in the region will benefit from a greatly improved outlook for building construction and manufacturing activity in the US. While paint and coatings demand in Western Europe will see a similar recovery from recent declines, the region will remain the world’s slowest-growing market. Among the other areas of the world, best opportunities are expected in the Africa/Mideast region, where paint demand per capita is the lowest in the world.

Architectural markets to continue claiming most demand
Architectural markets will continue to account for a majority of global paint and coatings demand in 2015. Demand for architectural paint will be fueled by healthy growth in residential construction spending, particularly in the US, Western Europe and Japan. Coatings demand in manufacturing applications will benefit from a pickup in world motor vehicle production, as well as an improvement in building construction activity, which will drive demand for furniture coatings. Maintenance and specialty coatings markets will see moderately slower gains, restrained by a downturn in marine applications, as well as a more negative outlook for vehicle refinish coatings in the developed countries of the world.

Water-based and high-solids coatings to continue gaining market share
Regulatory and environmental issues are driving continued reformulation efforts in the paint and coatings industry. As paintmakers increasingly seek to reduce the VOC content of their products, waterbased coatings, powder coatings and other high-solids formulations will gain market share at the expense of solventbased coatings. However, developing countries with little or no VOC regulation will see a slower trend toward waterbased coatings than elsewhere in the world. Additionally, many markets will continue to be dominated by solventbased formulations for the foreseeable future, including marine coatings, automotive refinishes and corrosion protection coatings.

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PRESS RELEASE

Global Demand for Paint and Coatings to Approach 46 Million Metric Tons in 2015

Global demand for paint and coatings is forecast to rise 5.4 percent per year to 45.6 million metric tons in 2015. Advances will be driven by a strong acceleration in world building construction spending, particularly residential construction, which is expected to rebound in North America and Western Europe. Healthy growth in global manufacturing activity will also fuel increased demand for coatings used in the production of motor vehicles and other durable goods, as well as industrial maintenance applications. Solvent-based paint and coatings will continue to see their share of the market decline in both developed and developing markets, as ongoing efforts to reduce the emission of volatile organic compounds (VOCs) are spurring the rise of alternative formulations. These and other trends are presented in World Paint & Coatings, a new study from The Freedonia Group, Inc., a Cleveland-based industry market research firm.

The Asia/Pacific region will remain the leading consumer of paint and coatings through 2015, and will also see the most rapid gains. Regional demand will be fueled by China and India, the two largest markets in Asia and two of the fastest-growing coatings markets in the world. Additionally, an improved outlook for coatings demand in Japan will bolster gains in the Asia/Pacific region. Above-average advances are also forecast for North America, rebounding strongly from the declining demand of the 2005- 2010 period. Coatings demand in the region will benefit from a greatly improved outlook for building construction and manufacturing activity in the US. While paint and coatings demand in Western Europe will see a similar recovery from recent declines, the region will be the world’s slowest-growing regional market.

Architectural markets will continue to account for a majority of paint and coatings demand in 2015. Demand for architectural paint will be fueled by healthy growth in residential construction spending, particularly in the US, Western Europe and Japan. Coatings demand in manufacturing applications will benefit from a pickup in world motor vehicle production, as well as an improvement in building construction activity, which will drive demand for furniture coatings. Maintenance and specialty coatings markets will see moderately slower gains, restrained by a downturn in marine applications, as well as a more negative outlook for vehicle refinish coatings in the developed countries of the world.

INTRODUCTION
I. EXECUTIVE SUMMARY
II. MARKET ENVIRONMENT
General
World Economic Overview
Recent Historical Trends
World Economic Outlook
World Population Outlook
World Gross Fixed Investment Outlook
World Building Construction Outlook
Residential Building
Nonresidential Building
Nonbuilding Construction
World Manufacturing Outlook
World Motor Vehicle Production
World Motor Vehicles in Use
Environmental & Regulatory Considerations
Volatile Organic Compounds
Other Environmental Issues
III. OVERVIEW
General
Demand by Region
Demand by Formulation
Water-Based
Solvent-Based
Powder Coatings & Other
Demand by Market
Architectural
Manufacturing
Maintenance & Specialty
Production by Region
International Trade Flows
IV. NORTH AMERICA
Economic Overview
Paint & Coatings Demand
United States
Canada
Mexico
Suppliers & Market Share
V. WESTERN EUROPE
Economic Overview
Paint & Coatings Demand
Germany
Italy
France
United Kingdom
Spain
Netherlands
Other Western Europe
Supplies & Market Share
VI. ASIA/PACIFIC
Economic Overview
Paint & Coatings Demand
China
India
Japan
South Korea
Indonesia
Thailand
Taiwan
Australia
Other Asia/Pacific
Suppliers & Market Share
VII. OTHER REGIONS
Central & South America
Economic Overview
Paint & Coatings Demand
Brazil
Other Central & South America
Eastern Europe
Economic Overview
Paint & Coatings Demand
Russia
Poland
Other Eastern Europe
Africa/Mideast
Economic Overview
Paint & Coatings Demand
Turkey
Iran
South Africa
Other Africa/Mideast
VIII. INDUSTRY STRUCTURE
General
Market Share
Acquisitions & Industry Restructuring
Cooperative Agreements
Channels of Distribution
Competitive Strategies
Research & Development
Company Profiles
Akzo Nobel NV
Apco Coatings, see Asian Paints
Asian Paints Limited
Bairun Chemical, see PPG Industries
BASF SE
Behr Process, see Masco
Benjamin Moore, see Berkshire Hathaway
Berger International, see Asian Paints
Berger Paints India Limited
Berkshire Hathaway Incorporated
Boero Group
Brillux GmbH & Company KG
Cabot, see Valspar
Caparol Group, see Deutsche Amphibolin-Werke von Robert Murjahn Stiftung
Carboline, see RPM International
Changzhou Prime Automotive Paint, see Akzo Nobel
Color Wheel Paint Manufacturing, see Consorcio Comex
Comex Group, see Consorcio Comex
Complementary Coatings, see Berkshire Hathaway
Consorcio Comex SA de CV
Dai Nippon Toryo Company Limited
Deutsche Amphibolin-Werke von Robert Murjahn Stiftung & Company KG
Dryvit Systems, see RPM International
Dunn-Edwards Corporation
DuPont (EI) de Nemours
Dyrup A/S, see PPG Industries
Euclid Chemical, see RPM International
Flüegger A/S
Frazee Industries, see Consorcio Comex
Freeworld Coatings, see Kansai Paint
General Paint, see Consorcio Comex
Helios Group
Hempel A/S
Huarun Paints Holdings, see Valspar
Jotun A/S
Kansai Paint Company Limited
KCC Corporation
Kelly-Moore Paint Company Incorporated
Kwal Paint, see Consorcio Comex
Malfarb sp zoo, see Dyrup A/S
Masco Corporation
Masterchem Industries, see Masco
Materis Holding Luxembourg SA
Modern Masters, see RPM International
Mohawk Finishing Products, see RPM International
Nippon Paint Company Limited
OKON, see RPM International
Parker Paint Manufacturing, see Consorcio Comex
Plasti-Kote, see Valspar
Plus Paint A/S, see Dyrup A/S
PPG Industries Incorporated
Rock Paint Company Limited
RPM International Incorporated
Rust-Oleum, see RPM International
Sherwin-Williams Company
Sico, see Akzo Nobel
Tikkurila Oyj
Tremco, see RPM International
Valspar Corporation
Wattyl, see Valspar
ZAO Empils
Zinsser, see RPM International
LIST OF TABLES
SECTION I -- EXECUTIVE SUMMARY
Summary Table
SECTION II -- MARKET ENVIRONMENT
1 World Gross Domestic Product by Region
2 World Population by Region
3 World Gross Fixed Capital Formation by Region
4 World Building Construction Expenditures by Region
5 World Residential Building Construction Expenditures by Region
6 World Nonresidential Building Construction Expenditures by Region
7 World Nonbuilding Construction Expenditures by Region
8 World Manufacturing Value Added by Region
9 World Motor Vehicle Production by Region
10 World Motor Vehicles in Use by Region
SECTION III -- OVERVIEW
1 World Paint & Coatings Demand
2 World Paint & Coatings Demand by Region
3 World Paint & Coatings Demand by Formulation
4 World Water-Based Paint & Coatings Demand by Region
5 World Solvent-Based Paint & Coatings Demand by Region
6 World Powder Coatings & Other Demand by Region
7 World Paint & Coatings Demand by Market
8 World Architectural Markets for Paint & Coatings by Segment & Formulation
9 World Manufacturing Markets for Paint & Coatings by Segment & Formulation
10 World Maintenance & Specialty Markets for Paint & Coatings by Segment & Formulation
11 World Paint & Coatings Production by Region
12 World Paint & Coatings Net Exports by Region
SECTION IV -- NORTH AMERICA
1 North America: Paint & Coatings Supply & Demand
2 North America: Paint & Coatings Demand by Market & Formulation
3 United States: Paint & Coatings Supply & Demand
4 United States: Paint & Coatings Demand by Market & Formulation
5 Canada: Paint & Coatings Supply & Demand
6 Canada: Paint & Coatings Demand by Market & Formulation
7 Mexico: Paint & Coatings Supply & Demand
8 Mexico: Paint & Coatings Demand by Market & Formulation
SECTION V -- WESTERN EUROPE
1 Western Europe: Paint & Coatings Supply & Demand
2 Western Europe: Paint & Coatings Demand by Market & Formulation
3 Germany: Paint & Coatings Supply & Demand
4 Germany: Paint & Coatings Demand by Market & Formulation
5 Italy: Paint & Coatings Supply & Demand
6 Italy: Paint & Coatings Demand by Market & Formulation
7 France: Paint & Coatings Supply & Demand
8 France: Paint & Coatings Demand by Market & Formulation
9 United Kingdom: Paint & Coatings Supply & Demand
10 United Kingdom: Paint & Coatings Demand by Market & Formulation
11 Spain: Paint & Coatings Supply & Demand
12 Spain: Paint & Coatings Demand by Market & Formulation
13 Netherlands: Paint & Coatings Supply & Demand
14 Netherlands: Paint & Coatings Demand by Market & Formulation
15 Other Western Europe: Paint & Coatings Supply & Demand
16 Other Western Europe: Paint & Coatings Demand by Market & Formulation
SECTION VI -- ASIA/PACIFIC
1 Asia/Pacific: Paint & Coatings Supply & Demand
2 Asia/Pacific: Paint & Coatings Demand by Market & Formulation
3 China: Paint & Coatings Supply & Demand
4 China: Paint & Coatings Demand by Market & Formulation
5 India: Paint & Coatings Supply & Demand
6 India: Paint & Coatings Demand by Market & Formulation
7 Japan: Paint & Coatings Supply & Demand
8 Japan: Paint & Coatings Demand by Market & Formulation
9 South Korea: Paint & Coatings Supply & Demand
10 South Korea: Paint & Coatings Demand by Market & Formulation
11 Indonesia: Paint & Coatings Supply & Demand
12 Indonesia: Paint & Coatings Demand by Market & Formulation
13 Thailand: Paint & Coatings Supply & Demand
14 Thailand: Paint & Coatings Demand by Market & Formulation
15 Taiwan: Paint & Coatings Supply & Demand
16 Taiwan: Paint & Coatings Demand by Market & Formulation
17 Australia: Paint & Coatings Supply & Demand
18 Australia: Paint & Coatings Demand by Market & Formulation
19 Other Asia/Pacific: Paint & Coatings Supply & Demand
20 Other Asia/Pacific: Paint & Coatings Demand by Market & Formulation
SECTION VII -- OTHER REGIONS
1 Central & South America: Paint & Coatings Supply & Demand
2 Central & South America: Paint & Coatings Demand by Market & Formulation
3 Brazil: Paint & Coatings Supply & Demand
4 Brazil: Paint & Coatings Demand by Market & Formulation
5 Other Central & South America: Paint & Coatings Supply & Demand
6 Other Central & South America: Paint & Coatings Demand by Market & Formulation
7 Eastern Europe: Paint & Coatings Supply & Demand
8 Eastern Europe: Paint & Coatings Demand by Market & Formulation
9 Russia: Paint & Coatings Supply & Demand
10 Russia: Paint & Coatings Demand by Market & Formulation
11 Poland: Paint & Coatings Supply & Demand
12 Poland: Paint & Coatings Demand by Market & Formulation
13 Other Eastern Europe: Paint & Coatings Supply & Demand
14 Other Eastern Europe: Paint & Coatings Demand by Market & Formulation
15 Africa/Mideast: Paint & Coatings Supply & Demand
16 Africa/Mideast: Paint & Coatings Demand by Market & Formulation
17 Turkey: Paint & Coatings Supply & Demand
18 Turkey: Paint & Coatings Demand by Market & Formulation
19 Iran: Paint & Coatings Supply & Demand
20 Iran: Paint & Coatings Demand by Market & Formulation
21 South Africa: Paint & Coatings Supply & Demand
22 South Africa: Paint & Coatings Demand by Market & Formulation
23 Other Africa/Mideast: Paint & Coatings Supply & Demand
24 Other Africa/Mideast: Paint & Coatings Demand by Market & Formulation
SECTION VIII -- INDUSTRY STRUCTURE
1 World Paint & Coatings Sales by Company, 2010
2 Selected Acquisitions & Divestitures
3 Selected Cooperative Agreements
LIST OF CHARTS
SECTION III -- OVERVIEW
1 World Paint & Coatings Demand by Region, 2010
2 World Paint & Coatings Demand by Formulation in Selected Regions, 2000-2020
3 World Paint & Coatings Demand by Market, 2010
4 World Paint & Coatings Production by Region, 2010
SECTION IV -- NORTH AMERICA
1 North America: Paint & Coatings Demand by Country, 2010
2 North America: Paint & Coatings Market Share, 2010
SECTION V -- WESTERN EUROPE
1 Western Europe: Paint & Coatings Demand by Country, 2010
2 Western Europe: Paint & Coatings Market Share, 2010
SECTION VI -- ASIA/PACIFIC
1 Asia/Pacific: Paint & Coatings Demand by Country, 2010
2 Asia/Pacific: Paint & Coatings Market Share, 2010
SECTION VIII -- INDUSTRY STRUCTURE
1 World Paint & Coatings Market Share by Company, 2010

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