Outdoor Living Products 2021 US demand for outdoor living products is projected to increase 1.2% to $33.0 billion in 2021. While growth will moderate from the spike seen in 2020 due to increased use of outdoor spaces during the COVID-19 pandemic, sales will continue to be bolstered by ongoing elevated levels of gardening, DIY lawn and yard maintenance, and socially distanced outdoor entertaining as the pandemic lingers. This study analyzes the US market for consumer-grade outdoor living products for residential do-it-yourself (DIY) applications, and excludes products intended for professional or commercial use. The study also evaluates relevant consumer research data to identify key trends in the 2021 outdoor living market. Outdoor living products are segmented by the following applications: Lawn & Yard Maintenance Outdoor Cooking, Entertaining, & Recreation Gardening Outdoor Design & Landscape Materials Lawn & Yard Maintenance products include: Power lawn and yard equipment Lawn care consumables (both organic and non-organic formulations) Lawn watering products Outdoor Cooking, Entertaining, & Recreation products include: Outdoor furniture Grills Outdoor heating products Outdoor kitchen equipment Gardening products include: Garden consumables (both organic and non-organic formulations) Power garden equipment Garden watering products Pots & planters Spreaders, wheelbarrows, & garden carts Birds & wildlife products Outdoor Design & Landscape products include: Hardscaping; water features; outdoor structures; outdoor light) Water features Outdoor structures Outdoor lighting Scope of the Report This report covers the scope, size, and growth of the US outdoor living product market including key trends in applications and market segmentation. Historical data are provided for 2019 and 2020 and forecasts for 2021 for outdoor living products at the manufacturers’ level in current dollars (i.e., not adjusted to account for inflation). Values do not take into account retail markups.
Executive Summary Table Figure 1-1 | US Outdoor Living Products Market 2021 COVID-19 Pandemic Overview Impact on the Economy Table Macroeconomic Indicators, 2019 - 2022 Table Figure 2-1 | Real GDP by Economic Sector, 2019 - 2022 Impact on the Outdoor Living Industry Table Figure 2-2 | Outdoor Living Product Demand Growth, 2019 - 2021 Consumer Insights on Outdoor Living During COVID Pandemic People Are Spending More Time on Home Projects & Gardening Table Figure 2-3 | Consumer Agreement on Changing Home Improvement Projects Due to the Coronavirus Table Figure 2-4 | Consumer Agreement on Changing Gardening & Outdoor Improvement Projects Due to the Coronavirus Income Is a Factor Determining Participation in Outdoor Living Activities Table Coronavirus Changes in Home Projects & Gardening by Income Bracket, 2020 Overview Study Scope Market Size & Forecast Table Outdoor Living Product Demand by Application, 2019 - 2021 Table Figure 3-1 | Outdoor Living Product Expenditures Per Existing House, 2009 - 2025 Growth Comparison by Product Table Annual Value Demand Growth by Product Type, 2020 - 2021 Outdoor Living Trends Millennials & Outdoor Living Baby Boomers & Outdoor Living Urbanites & Outdoor Living Table Figure 3-2 | Urban Dwellers Share of Total US Population, 2000 - 2025 Gardening as a Hobby & Food Source Table Reasons for Consumers or Their Household Maintaining a Food Garden, 2020 Organic Gardening Table Consumer Thoughts on Food Sustainability, Preservation, & Organic Produce, 2020 Community Gardens & Green Spaces Table Figure 3-3 | Scotts Miracle-Gro Foundation Children's Garden at Franklin Park Conservatory & Botanical Gardens Instagram-Worthy Landscapes & Other Social Media Trends Table Figure 3-4 | Instagram: #outdoorliving Water Management Weather Gardens, Xeriscapes, & Other Low-Maintenance Landscaping Green (Vegetative) Roofing & Vertical Gardens Table Figure 3-5 | Home Featuring Vegetative Roof & Vertical Garden Reduced Air & Noise Pollution Factors Impacting Outdoor Living Product Demand Homeownership & Property Size Trends Homeownership Trends: Ownership vs. Rentals Table Home Ownership & Rental of Residences in the US, 2010 - 2020 Average Lot Size & Outdoor Space Trends Table Lot Size Owned by Urban vs. Rural Setting, 2020 Most US Consumers Have a Yard, Lawn, or Garden Table Figure 4-1 | Does Your Home Have a Yard, Lawn, or Garden Space? Where Do People with These Outdoor Spaces Live? Table Figure 4-2 | Consumers with a Yard, Lawn, or Garden Space by Region, Urban vs. Suburban vs. Rural, Owning vs. Renting a Home, and Type of Home COVID-19 Boosts Engagement in Gardening & Outdoor Projects Table Figure 4-3 | Overlap with Consumers with a Yard, Lawn, or Garden Space & Changes in Gardening and Outdoor Projects Remodeling Drives Outdoor Living Installations Consumer Participation in Outdoor Living Activities Pool & Spa Ownership & Maintenance Trends DIY vs. DIFM Lawn Maintenance & Gardening Insights Table "I Enjoy Caring for My Lawn & Garden" by Gender & Age Bracket, 2020 Table Figure 4-4 | Lawn Maintenance & Gardening Participation Insights, 2020 Who Performs Lawn & Garden Work at Home? Table Who Performs Lawn & Garden Maintenance Tasks by Urban vs. Rural Setting, 2020 Landscaping Services Preferences Table Consumer Insights on Select Landscaping Services Options by Gender & Age Group, 2020 Climate & Seasonality Climate Change Sustainability Recycling & Recyclability Easy-to-Use & Low-Maintenance Products Easy-to-Install & Modular Products Smart Technology Lawn & Yard Maintenance Top Consumer Trends of 2021 Sustainability Robotic & Smart Technologies Improving Battery Technology Convenience & Ease-of-Use Consumer Insights Ownership of Power Lawn & Garden Equipment Table "Do You Own Power Lawn & Garden Equipment?" by Gender, Age Bracket, Urban vs. Rural Setting, & US Region, 2020 Table Power Lawn & Garden Equipment Ownership by Type & Urban vs. Rural Setting, 2020 Power Lawn & Garden Equipment Purchase Patterns Table "Did You Buy Power Lawn & Garden Equipment in the Past 12 Months?" by Gender, Age Bracket, Urban vs. Rural Setting, & US Region, 2020 Table "Which Type of Power Lawn & Garden Equipment Did You Buy in the Last 12 Months?", 2020 Power Lawn & Garden Equipment Purchasing Occasions Table "What Was Your Primary Reason for Buying Your Power Lawn & Garden Equipment?", 2020 Factors in Selecting Power Lawn & Garden Equipment Table Figure 5-1 | "What Was the Most Important to You When Deciding Which Power Lawn & Garden Equipment to Buy?", 2020 Retail Outlets for Power Lawn & Garden Equipment Table "Where Did You Purchase Your Power Lawn & Garden Equipment?", 2020 Consumer Lawn Care Practices Table "Does Your Household Have a Grass Lawn That Needs Mowing?" by Type of Residence & Residence Ownership, 2020 Table Lawn Mowing Consumer Insight by Gender & Age Group, 2020 Sales Outlook for Major Products Table Lawn & Yard Maintenance: Demand Forecast by Product, 2019 - 2021 Table Figure 5-2 | Lawn & Yard Maintenance: Demand Forecast by Product, 2020 - 2021 Key Opportunities Battery-Powered Equipment Table Figure 5-3 | Battery-Powered Equipment Robotic Lawn Mowers Table Figure 5-4 | Robotic Lawn Mowers Zero Turn Lawn Mowers Table Figure 5-5 | Zero Turn Lawn Mowers Self-Propelled Lawn Mowers Table Figure 5-6 | Self-Propelled Lawn Mowers Lawn & Landscaping Services Table Figure 5-7 | Lawn & Landscaping Services Outdoor Cooking, Entertaining, & Recreation Top Consumer Trends of 2021 Socially Distanced Entertaining Staycations Extending the Outdoor Recreation Season Cooking More than Dinner Outdoors Consumer Insights Grill Ownership & Multiple Grills Homeownership & Grill Type Grill Type Preferences Interest in Outdoor Cooking & Entertaining Sales Outlook for Major Products Table Outdoor Cooking, Entertaining, & Recreation: Demand by Product, 2019 - 2021 Table Figure 6-1 | Outdoor Cooking, Entertaining, & Recreation: Demand Forecast by Product, 2020 - 2021 Key Opportunities Patio Heating Products Table Figure 6-2 | Patio Heating Products Outdoor Refrigeration & Cooling Equipment Table Figure 6-3 | Outdoor Refrigeration & Cooling Equipment Outdoor Furniture Table Figure 6-4 | Outdoor Furniture Outdoor Storage Table Figure 6-5 | Outdoor Storage Gardening Top Consumer Trends of 2021 Food Gardening Table Pandemic Food Gardening by Urban vs. Rural Setting & US Region, 2021 Organic Gardening Gardening with Children Table Maintaining a Food Garden: By Presence/Absence of Children in the Household & Relationship Status, 2020 More Time to Try New Things in the Garden Container Gardening Consumer Insights Home Food Gardening by Method Table Figure 7-1 | Food Gardening Activity by Method, 2020 Home & Garden Pesticide Feature Priorities Table Priorities of Various Features & Functions of Home & Garden Pesticides, 2020 Why Consumers Do Not Use Home & Garden Pesticides Table "Why Do You Not Use Home & Garden Pesticides" by Gender & Presence of Children, 2020 Sales Outlook for Major Products Table Gardening Demand by Product, 2019 - 2021 Table Figure 7-2 | Gardening: Demand Forecast by Product, 2020 - 2021 Key Opportunities Organic Garden Fertilizers & Pesticides Table Figure 7-3 | Organic Garden Consumables Pots & Planters Table Figure 7-4 | Pots & Planters Next-Generation Lightweight Hoses Table Figure 7-5 | Next-Generation Lightweight Hoses Outdoor Design & Landscape Materials Top Consumer Trends of 2021 Multi-Use Outdoor Spaces Table Ways Yards, Gardens, or Outdoor Spaces Are Used by Urban vs. Rural Setting, 2021 Table Ways Yards, Gardens, or Outdoor Spaces Are Used by US Region, 2021 All-Weather Entertaining Sales Outlook for Major Products Table Outdoor Design & Landscape Materials Demand by Product, 2019 - 2021 Table Figure 8-1 | Outdoor Design & Landscape Materials: Demand Forecast by Product, 2020 - 2021 Key Opportunities Concrete Pavers Table Figure 8-2 | Concrete Pavers Outdoor Lighting Table Figure 8-3 | Outdoor Lighting Major Sales Channels Key Distribution Outlets for Outdoor Living Products Types of Sales Channels Home Centers E-Commerce Hardware & Other Specialty Stores Mass Merchandisers & Wholesale Clubs Contractors Appendix Scope Lawn & Yard Maintenance Table Study Scope: Lawn & Yard Maintenance Products Outdoor Cooking, Entertaining, & Recreation Table Study Scope: Outdoor Cooking, Entertaining, & Recreation Products Gardening Table Study Scope: Gardening Products Outdoor Design & Landscaping Materials Table Study Scope: Outdoor Design & Landscape Materials Relevant Industry & Trade Codes Table Relevant NAICS & SIC Codes Table Relevant HS Codes Definitions Abbreviations Table Abbreviations & Acronyms Used in Study Freedonia Methodology Study-Specific Methodology Sources Associations & Agencies Related Studies & Reports Macroeconomic Assumptions Economic Environment Table Macroeconomic Indicators, 2010 - 2025 Demographics Table Population & Households, 2010 - 2025 Residential Improvements & Repairs Table Residential Improvement & Repair Expenditures, 2010 - 2025 Consumer Spending Table Personal Consumption Expenditures, 2010 - 2025