Outdoor Kitchens with COVID-19 Market Impact Analysis

Outdoor Kitchens with COVID-19 Market Impact Analysis

US demand for outdoor kitchen equipment is expected to rise 6.3% per year to $780 million in 2024. Sales will be driven by:

new installations stemming from strong consumer interest in outdoor living
introduction of mass-market products such as modular islands with built-in cooking fixtures broadening the consumer base for outdoor kitchens
add-on and upgrade purchases of outdoor kitchen equipment with value-added features (e.g., smart technology, multiple cooking capabilities)

This study analyzes US markets for outdoor kitchen equipment. Specific products covered include:
cooking fixtures (gas grills; pizza ovens, smokers, and specialty grills; and side burners and other secondary fixtures)
islands, cabinets, and other storage (prefabricated islands and insert-style cabinets, drawers, and access doors)
refrigeration and cooling equipment (outdoor refrigerators, integrated coolers, and specialty refrigeration and cooling)
cocktail and bar centers (both drop-in and freestanding)
sinks and faucets (except for those built into cocktail and bar centers)

Excluded from the scope of the study are:
portable (cart model) grills
dining sets and other outdoor furniture
fire features (e.g., fireplaces, fire pits, fire tables)
site-built outdoor kitchen components (e.g., islands or pizza ovens made from general building and hardscape materials)
range hoods

Scope of the Report
This report covers the scope, size, and growth of the US market for outdoor kitchen equipment, including trends in the major market segments. The study also provides comprehensive corporate analysis including market share and competitive strategies. Additionally, it provides consumer insights based on proprietary consumer survey data and custom cross-tabs of licensed data, as well as analysis of key retail and marketing trends and innovative product introductions.

Historical data for 2009, 2014, and 2019 and forecasts for 2024 are provided for outdoor kitchen equipment sales at the manufacturer’s level in current dollars (which are not adjusted to account for inflation). Sales are broken out by the above product types and by distribution channel (barbecue and outdoor specialty stores, home centers, e-commerce, contractors, and mass merchandisers and wholesale clubs). (E-commerce includes both sales by internet-only distributors and online sales made by brick-and-mortar establishments.)


  • Executive Summary
    • Table Figure 1-1 - US Outdoor Kitchen Market
  • Overview
    • Study Scope & Definitions
    • Outdoor Kitchen Market Size & Ownership Trends
      • Table Number of Households with an Outdoor Kitchen, 2009 - 2024
      • Table Figure 2-1 - Outdoor Kitchen Ownership & Equipment Sales, 2009 - 2019
    • Near-Term Impact of COVID-19
      • Table Figure 2-2 - Estimated Impact of COVID-19 on Outdoor Kitchen Sales, 2009 - 2024
    • Retail Trends: Prefabricated Equipment & Total Project Costs
      • Table Total Outdoor Kitchen Project Spending at Retail Level, 2009 - 2024
    • Sales by Product Category
      • Table Outdoor Kitchen Equipment Sales by Product Category, 2009 - 2024
      • Table Figure 2-3 - Outdoor Kitchen Equipment Sales by Product Category, 2019 - 2024
    • Factors Impacting Sales
      • Weather Resistance & UL Approval for Outdoor Use
      • Single-Family vs. Multifamily Installations
      • Basic vs. High-End Installations
        • Table Examples of Basic & High End Outdoor Kitchen Installations
        • Table Figure 2-4 - Basic vs. High-End Outdoor Kitchens
      • Material Preferences: Countertops
        • Table Advantages & Disadvantages of Selected Countertop Materials for Outdoor Kitchens
      • Material Preferences: Island Veneers (Faux Stone vs. Competitive Materials)
      • Material Preferences: Cabinets
      • Easy-to-Install & Modular Products
      • Smart Technology
      • Climate & Seasonality
      • Sustainability, Recyclability, &Recycling
        • Table Figure 2-5 - Consumer Attitudes About Environmental Responsibility, 2019
        • Table Figure 2-6 - Consumer Attitudes About Recycling & Recyclability, 2019
      • Outdoor Kitchens as Social Media Trend & Status Aspiration
        • Table Figure 2-7 - Instagram: #outdoorkitchen
        • Table Figure 2-8 - Pinterest: Outdoor Kitchen Ideas
      • Local Building Codes (Fire, Water Drainage, &Electrical)
      • Tariffs
  • Consumer Trends
    • Homeownership & Rental Trends
      • Table US Homeownership & Rental Rates, 2011 - 2019
    • Homeownership by Age Group
      • Table US Homeownership & Rental Rates by Age, 2011 - 2019
    • Homeownership by Household Annual Income
      • Table US Homeownership & Rental Trends by Annual Household Income, 2011 - 2019
    • Pool & Spa Ownership & Sales Trends
      • Table Figure 3-1 - Pool & Spa Access, 2019
      • Table Figure 3-2 - Pool & Spa Ownership Trends, 2019
      • Table Consumer Attitudes About Pool & Spa Affordability & Desirability, 2019
    • Outdoor Living Trends
      • Prevalence of Outdoor Space at Home
        • Table Presence of Lawn, Garden, or Outdoor Space at Home by Locale & Housing Type, 2019
      • Amount of Owned Land Around a Home
        • Table US Homeownership & Rental Rates, 2011 - 2019
      • Interest in Outdoor Cooking & Entertaining
        • Table Figure 3-3 - Consumer Interest in Outdoor Entertaining by Age Group, 2019
      • Consumer Attitudes Toward Outdoor Kitchens
        • Table Figure 3-4 - Consumer Interest in Outdoor Kitchens by Age Group, 2019
      • Remodeling Drives Outdoor Kitchen Installations
        • Table US Home Remodeling Trends by Age Group, 2019
  • Outdoor Cooking Fixtures
    • Scope & Definition
    • Cooking Fixture Sales by Product
      • Table Outdoor Kitchen Cooking Fixture Sales by Product, 2009 - 2024
      • Table Figure 4-1 - Outdoor Kitchen Cooking Fixture Sales Growth by Product, 2019 - 2024
    • Gas Grills
      • Scope & Description
        • Table Figure 4-2 - Built-in vs. Freestanding Gas Grills
      • Grill Ownership Trends
      • Sales Outlook
      • Leading Manufacturer & Brands
        • Table Selected Gas Grill Manufacturers & Brands
    • Pizza Ovens, Smokers, &Specialty Grills
      • Scope & Description
        • Table Figure 4-3 - Examples of Pizza Ovens, Smokers, &Specialty Grills
      • Sales Outlook & Manufacturers
        • Table Selected Pizza Oven, Smoker, &Specialty Grill Manufacturers & Brands
    • Side Burners, Food Warmers, &Griddle Plates
      • Scope & Description
        • Table Secondary Cooking Fixture Characteristics
        • Table Figure 4-4 - Examples of Side Burners, Food Warmers, &Griddle Plates
      • Sales Outlook & Manufacturers
        • Table Selected Secondary Cooking Fixture Manufacturers & Brands
  • Islands, Cabinets, &Storage
    • Scope & Definition
    • Sales by Product
      • Table Outdoor Kitchen Island, Cabinet, &Other Storage Sales by Product, 2009 - 2024
      • Table Figure 5-1 - Outdoor Kitchen Island, Cabinet, &Other Storage Sales by Product, 2009 – 2019
    • Prefabricated Islands
      • Product Description
        • Table Figure 5-2 - Prefabricated vs. Site-Built Outdoor Kitchen Islands
        • Table Figure 5-3 - Modular Islands vs. Other Modular Fixtures
      • Sales Outlook
      • Leading Manufacturers & Brands
        • Table Selected Prefabricated Island Manufacturers & Product Features
    • Cabinets, Drawers, &Access Doors
      • Product Description
        • Table Figure 5-4 - Insert-Type vs. Built-In Cabinets, Drawers, &Access Doors
        • Table Cabinet, Drawer, &Access Door Characteristics
        • Table Figure 5-5 - Examples of Cabinet, Drawer, &Access Doors
      • Sales Outlook
      • Leading Manufacturers & Brands
        • Table Selected Cabinet, Drawer, &Access Door Manufacturers & Brands
  • Refrigeration & Plumbing Fixtures
    • Refrigeration & Cooling Equipment
      • Product Description
        • Table Figure 6-1 - Examples of Refrigeration & Cooling Equipment
      • Sales by Product
        • Table Outdoor Kitchen Refrigeration & Cooling Equipment Sales by Product, 2009 - 2024
        • Table Figure 6-2 - Outdoor Kitchen Refrigeration & Cooling Equipment Sales by Product, 2019 - 2024
      • Outdoor Refrigerators
        • Table Outdoor Refrigerator Characteristics
      • Integrated Coolers
      • Specialty Refrigeration & Cooling Equipment
      • Leading Manufacturers & Brands
        • Table Selected Refrigeration & Cooling Equipment Manufacturers & Brands
    • Cocktail & Bar Centers
      • Product Description
        • Table Figure 6-3 - Examples of Cocktail & Bar Centers
      • Sales Outlook
        • Table Outdoor Kitchen Cocktail & Bar Center Sales, 2009 - 2024
      • Leading Manufacturers & Brands
        • Table Selected Cocktail & Bar Center Manufacturers & Brands
    • Sinks & Faucets
      • Product Description
        • Table Figure 6-4 - Examples of Outdoor Kitchen Sinks & Faucets
      • Sales Outlook
        • Table Outdoor Kitchen Sink & Faucet Sales, 2009 - 2024
      • Leading Manufacturers & Brands
        • Table Selected Outdoor Sink & Faucet Manufacturers & Brands
  • Distribution Channels & Marketing
    • Distribution Channels
      • Sales by Distribution Channel
        • Table Outdoor Kitchen Equipment Sales by Distribution Channel, 2009 - 2024
        • Table Figure 7-1 - Outdoor Kitchen Equipment Sales Growth by Distribution Channel, 2019 - 2024
        • Table Selected Outdoor Kitchen Equipment Distributors by Channel
      • Barbecue & Outdoor Specialty Stores
      • Home Centers
      • Contractors
        • Table Advantages of Indoor & Outdoor Contractors in Outdoor Kitchen Construction
      • E-Commerce
        • Table Issues with E-Commerce Distribution of Outdoor Kitchen Products & Examples of Solutions
      • Mass Merchandisers & Wholesale Clubs
    • Marketing Strategies
      • Modular Systems & Bundled Components
      • Warranties
      • Design Assistance & Education
      • 3D & Augmented Reality
  • Competitor Analysis
    • Key Findings & Industry Composition
      • Table US Outdoor Kitchen Equipment Sales by Company, 2019
    • Market Share
      • Table Figure 8-1 - US Outdoor Kitchen Equipment Market Share, 2019
      • Table Figure 8-2 - US Outdoor Kitchen Equipment Market: Co-Leading Supplier, 2019
      • Table Figure 8-3 - US Outdoor Kitchen Equipment Market: Co-Leading Supplier, 2019
      • Table Figure 8-4 - US Outdoor Kitchen Equipment Market: Third Leading Supplier, 2019
      • Table Figure 8-5 - US Outdoor Kitchen Equipment Market: Fourth Leading Supplier, 2019
      • Table Figure 8-6 - US Outdoor Kitchen Equipment Market: Co-Fifth Leading Supplier, 2019
      • Table Figure 8-7 - US Outdoor Kitchen Equipment Market: Co-Fifth Leading Supplier, 2019
    • Mergers & Acquisitions
      • Table Selected Mergers & Acquisitions
    • List of Industry Participants
      • Table Selected Industry Participants
  • Appendix
    • Scope
      • Table Study Scope: Outdoor Kitchen Equipment
      • Table Relevant Industry Codes
      • Table Relevant Trade Codes
    • Definitions
    • Abbreviations
      • Table Abbreviations & Acronyms Used in Study
    • Freedonia Methodology
    • Study-Specific Methodology
    • Sources
    • Associations & Agencies
    • Related Studies & Reports
    • Macroeconomic Assumptions
      • Economic Environment
        • Table Macroeconomic Indicators, 2009 – 2024
        • Table Figure 9-1 - Annual Growth in Real GDP, 2000 - 2019, Compared to 1980 - 2005 Average
      • Demographic Trends
        • Table Population & Households, 2009 – 2024
        • Table Figure 9-2 - Annual Population Growth, 2004 - 2019
      • Consumer Spending
        • Table Personal Consumption Expenditures, 2009 – 2024
      • Residential Building Construction
        • Table Residential Building Construction Expenditures, 2009 – 2024
      • Residential Improvements & Repairs
        • Table Residential Improvement & Repair Expenditures, 2009 – 2024
      • Housing Stock
        • Table Housing Stock by Type, 2009 – 2024
        • Table Figure 9-3 - Housing Stock: Share by Year of Construction, 2019

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