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World OEM Automotive Electronics

Global demand to advance 12.3% yearly through 2014
In a rebound from depressed 2009 levels, global demand for light vehicle original equipment manufacturer (OEM) automotive electronics will advance 12.3 percent annually to $174 billion in 2014. Beyond the expected recovery from the 2009 recession, automotive electronics demand will find uplift from increasing regulatory pressure and the continued search among automakers for cost-effective ways to differentiate their products.

Emerging markets focus on standard electronics
The automotive OEM electronics industry in developed markets is largely mature, with even mass-market vehicles featuring up to nine airbags, advanced electronic stability program (ESP) technologies and the latest entertainment systems. Emerging markets typically have more basic electronics needs and focus on technologies long-standard in developed countries. Examples include safety technologies such as standard airbags and antilock brake systems (ABS), and powertrain and emissions applications like port fuel injection and closed-loop catalytic converter systems. Another growing dynamic in many emerging markets is the focus on comfort, convenience and entertainment offerings such as power windows, doorlocks and powerful audio heads, which car buyers value for their visible status. Features such as ABS and ESP provide real functional differentiation, yet remain largely invisible.

The 2009 recession caused developed and emerging automotive markets to take significantly different paths, with the former suffering from massive sales drop-offs while the latter moved forward strongly after a mild downturn. For example, light vehicle sales in the key developed markets of the US, Western Europe and Japan fell 9.2, 2.1 and 4.4 percent per year, respectively, from 2004 to 2009, while emerging markets Brazil, China, and India grew 14.1, 26.4 and 12.1 percent, respectively, during the same period. While the faster-growing emerging markets will likely set the global pace going forward, they do not produce the same per-vehicle electronics revenues because many of the electronics technologies they currently contain and will use in the future have already been commoditized in terms of price.

Safety, security electronics to register biggest increase
Safety and security electronics will register the biggest increase through 2014, as more advanced safety features percolate down into mass market vehicles. Powertrain electronics will also experience strong demand, driven by stringent new fuel economy and emissions standards in developed markets, particularly the US and Western Europe. Growing from a small base, communication and navigation electronics systems will see rapid increases as more OEMs integrate these handy technologies into their vehicles. Instrumentation and comfort, convenience and entertainment electronics will experience lower but still attractive growth rates as more emerging market players install these features in their vehicles to meet customer demand.


PRESS RELEASE

Global Demand for OEM Automotive Electronics to Reach $177 Billion in 2014

In a rebound from depressed 2009 levels, global demand for light vehicle original equipment manufacturer (OEM) automotive electronics will advance 12.4 percent annually to $177 billion in 2014. Beyond the expected recovery from the 2009 recession, automotive electronics demand will be boosted by increasing regulatory pressure and the continued search among automakers for cost-effective ways to differentiate their products -- a role electronic systems ably fill. These and other trends are presented in World OEM Automotive Electronics, a new study from The Freedonia Group, Inc., a Cleveland-based industry market research firm.

The 2009 recession caused developed and emerging automotive markets to take significantly different paths, with the former suffering from massive sales drop-offs while the latter moved forward strongly after a mild downturn. Light vehicle sales in the key developed markets of the US, Western Europe and Japan fell significantly from 2004 to 2009, while emerging markets Brazil, China, and India grew strongly during the same period. While the faster-growing emerging markets will likely set the global pace for automotive electronics demand going forward, they do not produce the same pervehicle electronics revenues because many of the technologies they use have already been commoditized in terms of price.

Safety and security electronics will register a strong increase in demand through 2014, as more advanced safety features percolate down into mass market vehicles. Powertrain and emissions electronics will also post solid gains, driven by stringent new fuel economy and emissions standards in developed markets, particularly the US and Western Europe. Growing from a small base, communication and navigation electronics will record the most rapid sales increases as more OEMs integrate these handy technologies into their vehicles. Instrumentation and comfort, convenience and entertainment electronics will have lower but still attractive growth rates as more emerging market players install these features in their vehicles to meet customer demand. In developed automotive markets, the coming decade is rapidly shaping up to be one focused on expanding the driver’s capabilities to react to events or to see further and anticipate more fully any potential challenge ahead on the roadway, and electronics technologies are slated to play major roles. However, in the medium term, a new focus on frugality in these markets could reduce interest in the latest electronics applications.

INTRODUCTION
I. EXECUTIVE SUMMARY
II. MARKET ENVIRONMENT
General
World Economic Overview
Recent Historical Trends
World Economic Outlook
World Population Overview
World Households
World Light Vehicle Overview
Light Vehicle Production
Light Vehicle Sales
Environmental & Regulatory Factors
Regulatory Convergence
Drivers of Regulatory Change
Pricing Trends
Automotive Electronics
Electronics Technology Evolution
Software Standardization & In-Vehicle Networks
Technology Penetration Profiles
Market Pull
Regulatory Push
Rapid Penetration
Niche
Electronics Integration
III. OVERVIEW
General
OEM Automotive Electronics Demand & Vehicle Production
Demand by Product
Powertrain & Emissions Electronics
Electronic Transmissions
Electronic Fuel Injection Systems
Engine Management Systems
Cruise Control Systems
Exhaust/Emission & Other Controls
Safety & Security Electronics
Airbag Systems
Other Safety Electronics
ABS/ESP/TCS
Security Electronics Systems
Comfort, Convenience & Entertainment Electronics
Entertainment Systems
Other CCE Electronics
Instrumentation Electronics
Dashboard Instruments & Displays
Backup Monitors & Head-Up Displays
Other Related Systems
Communication & Navigation Electronics
Wireless Devices & Adapters
Telematics & Navigation Systems
Foreign Trade in OEM Automotive Electronics
IV. NORTH AMERICA
General
OEM Automotive Electronics Demand
United States
Canada
Mexico
V. WESTERN EUROPE
General
OEM Automotive Electronics Demand
Germany
France
Spain
United Kingdom
Italy
Belgium
Sweden
Other Western Europe
VI. ASIA/PACIFIC
General
OEM Automotive Electronics Demand
Japan
China
South Korea
India
Thailand
Australia
Other Asia/Pacific
VII. OTHER REGIONS
Central & South America
Macroeconomic & Light Vehicle Overview
OEM Automotive Electronics Demand
Brazil
Argentina
Other Central & South America
Eastern Europe
Macroeconomic & Light Vehicle Overview
OEM Automotive Electronics Demand
Poland
Czech Republic
Russia
Other Eastern Europe
Africa/Mideast
Macroeconomic & Light Vehicle Overview
OEM Automotive Electronics Demand
Turkey
Iran
Other Africa/Mideast
VIII. INDUSTRY STRUCTURE
General
Industry Composition & Market Share
Bosch
DENSO
Aisin Seiki
Hitachi
Others
Research & Product Development
Manufacturing
Strategic Alliances & Cooperative Agreements
Marketing & Distribution
Financial Issues & Requirements
Mergers, Acquisitions & Industry Restructuring
Competitive Strategies
Company Profiles
Advanced Driver Information Technology, see DENSO
ADVICS, see Aisin Seiki, DENSO and Toyota Motor
Aisin Seiki Company Limited
Alpine Electronics, see Alps Electric
Alps Electric Company Limited
Arnecom, see Yazaki
ArvinMeritor Incorporated
Autoliv Incorporated
Behr-Hella Thermocontrol, see Hella
BorgWarner Incorporated
Bosch (Robert) GmbH
Calsonic Kansei Corporation
Clarion, see Hitachi
Continental AG
Delphi Automotive LLP
DENSO Corporation
EnTire Solutions, see TRW Automotive Holdings
Fiat SpA
Ford Motor Company
General Motors Company
Hamlin, see Key Safety Systems
Hella KGaA Hueck & Company
Hitachi Limited
Intedis, see Hella
Inteva Products LLC
Johnson Controls Incorporated
Key Safety Systems Incorporated
Lear Corporation
Magna International Incorporated
Magneti Marelli, see Fiat
Meritor WABCO Vehicle Control Systems, see ArvinMeritor
Microsoft Corporation
Mitsubishi Electric Corporation
NXP BV
OMRON Corporation
OnStar, see General Motors
OSRAM Opto Semiconductors, see Siemens
Panasonic Corporation
Pioneer Corporation
Renesas Electronics, see Hitachi and Mitsubishi Electric
Shenzhen Hangsheng Electronics Company Limited
Siemens AG
SKF AB
STMicroelectronics NV
Takata Corporation
TK Holdings, see Takata
Toyota Motor Corporation
TRW Automotive Holdings Corporation
Valeo SA
Valeo Sylvania, see Siemens and Valeo
Visteon Corporation
Yanfeng Key Shanghai Automotive Safety Systems, see Key Safety Systems and Visteon
Yazaki Corporation
ZF Lenksysteme, see Bosch
LIST OF TABLES
SECTION I -- EXECUTIVE SUMMARY
Summary Table
SECTION II -- MARKET ENVIRONMENT
1 World Gross Domestic Product by Region
2 World Population by Region
3 World Households by Region
4 World Light Vehicle Production by Region
5 World Light Vehicle Sales by Region
SECTION III -- OVERVIEW
1 World OEM Automotive Electronics Demand by Region
2 World OEM Automotive Electronics Demand by Product Class
3 World Powertrain & Emissions Electronics Demand
4 World Safety & Security Electronics Demand
5 World Comfort, Convenience & Entertainment Electronics Demand
6 World Instrumentation Electronics Demand
7 World Communication & Navigation Electronics Demand
SECTION IV -- NORTH AMERICA
1 North America: Macroeconomic Environment
2 North America: OEM Automotive Electronics Demand
3 United States: Macroeconomic Environment
4 United States: OEM Automotive Electronics Demand
5 Canada: Macroeconomic Environment
6 Canada: OEM Automotive Electronics Demand
7 Mexico: Macroeconomic Environment
8 Mexico: OEM Automotive Electronics Demand
SECTION V -- WESTERN EUROPE
1 Western Europe: Macroeconomic Environment
2 Western Europe: OEM Automotive Electronics Demand
3 Germany: Macroeconomic Environment
4 Germany: OEM Automotive Electronics Demand
5 France: Macroeconomic Environment
6 France: OEM Automotive Electronics Demand
7 Spain: Macroeconomic Environment
8 Spain: OEM Automotive Electronics Demand
9 United Kingdom: Macroeconomic Environment
10 United Kingdom: OEM Automotive Electronics Demand
11 Italy: Macroeconomic Environment
12 Italy: OEM Automotive Electronics Demand
13 Belgium: Macroeconomic Environment
14 Belgium: OEM Automotive Electronics Demand
15 Sweden: Macroeconomic Environment
16 Sweden: OEM Automotive Electronics Demand
17 Other Western Europe: Macroeconomic Environment
18 Other Western Europe: OEM Automotive Electronics Demand
SECTION VI -- ASIA/PACIFIC
1 Asia/Pacific: Macroeconomic Environment
2 Asia/Pacific: OEM Automotive Electronics Demand
3 Japan: Macroeconomic Environment
4 Japan: OEM Automotive Electronics Demand
5 China: Macroeconomic Environment
6 China: OEM Automotive Electronics Demand
7 South Korea: Macroeconomic Environment
8 South Korea: OEM Automotive Electronics Demand
9 India: Macroeconomic Environment
10 India: OEM Automotive Electronics Demand
11 Thailand: Macroeconomic Environment
12 Thailand: OEM Automotive Electronics Demand
13 Australia: Macroeconomic Environment
14 Australia: OEM Automotive Electronics Demand
15 Other Asia/Pacific: Macroeconomic Environment
16 Other Asia/Pacific: OEM Automotive Electronics Demand
SECTION VII -- OTHER REGIONS
1 Central & South America: Macroeconomic Environment
2 Central & South America: OEM Automotive Electronics Demand
3 Brazil: Macroeconomic Environment
4 Brazil: OEM Automotive Electronics Demand
5 Argentina: Macroeconomic Environment
6 Argentina: OEM Automotive Electronics Demand
7 Other Central & South America: Macroeconomic Environment
8 Other Central & South America: OEM Automotive Electronics Demand
9 Eastern Europe: Macroeconomic Environment
10 Eastern Europe: OEM Automotive Electronics Demand
11 Poland: Macroeconomic Environment
12 Poland: OEM Automotive Electronics Demand
13 Czech Republic: Macroeconomic Environment
14 Czech Republic: OEM Automotive Electronics Demand
15 Russia: Macroeconomic Environment
16 Russia: OEM Automotive Electronics Demand
17 Other Eastern Europe: Macroeconomic Environment
18 Other Eastern Europe: OEM Automotive Electronics Demand
19 Africa/Mideast: Macroeconomic Environment
20 Africa/Mideast: OEM Automotive Electronics Demand
21 Turkey: Macroeconomic Environment
22 Turkey: OEM Automotive Electronics Demand
23 Iran: Macroeconomic Environment
24 Iran: OEM Automotive Electronics Demand
25 Other Africa/Mideast: Macroeconomic Environment
26 Other Africa/Mideast: OEM Automotive Electronics Demand
SECTION VIII -- INDUSTRY STRUCTURE
1 OEM Automotive Electronics Sales by Company, 2009
2 Selected Cooperative Agreements
3 Selected Acquisitions & Divestitures
LIST OF CHARTS
SECTION II -- MARKET ENVIRONMENT
1 Evolution of Automotive Electronics
2 Framework for Assessing Automotive Technology Penetration
3 Automotive Electronics Integration Issues
SECTION III -- OVERVIEW
1 OEM Automotive Electronics Demand & Vehicle Production, 2009
SECTION VIII -- INDUSTRY STRUCTURE
1 World OEM Automotive Electronics Market Share, 2009

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