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Motorcycles in China

Demand to rise 5.5% per annum through 2016
Demand for motorcycles in China is projected to rise 5.5 percent per year through 2016 to 57.7 million units. Gas motorcycles and electric motorcycles, while collectively referred to as “motorcycles,” tend to appeal to different types of consumers and different factors affect growth. Sales of electric motorcycles will be fueled by an expanding urban population, combined with rising income levels, and will account for 60 percent of total motorcycle demand by 2016. Gasoline motorcycles are also forecast to see healthy advances, particularly in rural areas, as demand is fueled by their relatively low cost compared to alternative forms of transportation. Automobiles will pose the greatest competition to the motorcycle market in China as rising income levels have increased the number of consumers able to afford cars.

Electric motorcycle sales to grow faster than gas types
Sales of electric motorcycles are forecast to grow 6.4 percent per year through 2016. Demand will slow from the torrid growth rate recorded over the 2001-2011 period as the stock of electric motorcycles rises, but sales will still be strong, boosted by ongoing urbanization and higher income levels. Sprawling urban development across China and insufficient public transportation networks continue to create the need for low-cost personal transportation, and electric motorcycles serve that market. The usually higher cost of gas motorcycles and the restrictions on their use in cities make electric motorcycles a more practical and popular choice within the urban areas.

However, higher demand for light motor vehicles will continue to impact electric motorcycle sales, as higher income levels have made acquiring a private vehicle a reality for many in China. Electric mopeds will be the most popular model because of their blend of attributes -- e.g., they are faster than electric bicycles but less expensive than scooters, and there is little regulation over the use of electric motorcycles.

Medium displacement segment fastest growing
The gas motorcycle segment is projected to grow 4.2 percent per year through 2016. The majority of demand will come from the rural and semi-rural market. Their sturdy design and ability to go longer distances -- often over poor quality roads -- make gas motorcycles more practical than electric motorcycles in these areas. In addition, the low levels of public transportation available outside of urban areas make motorcycles an essential form of transportation for people unable to afford automobiles. Increasing income levels among rural residents will also continue to drive sales.

Medium displacement motorcycles will continue to be the largest gas motorcycle type and post the fastest growth through 2016. Medium motorcycles serve the greatest number of consumers due to their balance of power and cost. Demand for heavy motorcycles is projected to grow as income levels rise and the recreational market continues to develop. However, restrictions on large displacement motorcycles and city bans will prevent heavy motorcycle sales from rising at faster rates.

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PRESS RELEASE

Demand for Motorcycles in China to Exceed 57 Million Units in 2016

Demand for motorcycles in China is projected to increase 5.5 percent per annum through 2016 to 57.7 million units. Sales of electric motorcycles will be fueled by an expanding urban population, combined with rising income levels, and will account for three-fifths of total motorcycle demand by 2016. Gas motorcycles are also forecast to see healthy advances, particularly in rural areas, as demand is driven by their relatively low cost compared to alternative forms of transportation. Automobiles will pose the greatest competition to the motorcycle market in China as rising income levels have increased the number of consumers able to afford them. These and other trends are presented in Motorcycles in China, a new study from the Beijing office of The Freedonia Group, Inc., a Cleveland-based industry research firm.

Sales of electric motorcycles are projected to rise 6.4 percent per annum through 2016 to 35.3 million units. Demand will slow from the torrid growth rate recorded over the 2001-2011 period as the stock of electric motorcycles increases, but sales will still be strong, boosted by ongoing urbanization and rising income levels. Sprawling urban development across China and insufficient public transportation networks continue to create the need for low-cost personal transportation, and electric motorcycles serve that market. Electric mopeds will be the most popular model because of their blend of attributes -- e.g., they are faster than electric bicycles but less expensive than scooters. There is little regulation governing the use of electric motorcycles. In fact, drivers are not even required to be licensed. If government efforts to regulate ownership are successful, it could have an adverse impact on electric motorcycle sales.

The gas motorcycle segment is projected to grow 4.2 percent per year, reaching 22.4 million units in 2016. The majority of demand will come from the rural and semirural market. Their sturdy design and ability to travel greater distances -- often over poor quality roads -- make gas motorcycles more practical than electric motorcycles in these areas. In addition, the low levels of public transportation available outside of urban areas make motorcycles an essential form of transportation for people unable to afford automobiles. Increasing income levels among rural residents will continue to drive sales. However, the numerous restrictions and bans on gas motorcycles in cities will prevent faster gains in urban areas, while in rural areas gas motorcycles face competition from low-speed vehicles, which are equally rugged but have a greater carrying capacity.

  • INTRODUCTION
  • EXECUTIVE SUMMARY
    • Table MOTORCYCLE DEMAND IN CHINA (thousand units)
  • MARKET ENVIRONMENT
    • General
    • Economic Overview
      • Recent Economic Performance
      • Economic Outlook
        • Table GROSS DOMESTIC PRODUCT OF CHINA
    • Demographic Overview
      • Population
        • Table POPULATION OF CHINA (million persons)
      • Urbanization
      • Households
        • Table HOUSEHOLDS IN CHINA BY REGION (million units)
    • Currency Exchange Rates
      • Table CHINESE CURRENCY EXCHANGE RATES, 2001-2011 (yuan per foreign currency)
    • Consumer Income & Expenditure Trends
      • Table PERSONAL INCOME & EXPENDITURES IN CHINA (billion yuan)
    • Light Vehicle Market Trends
      • Table LIGHT VEHICLE INDICATORS IN CHINA (thousand units)
      • Light Vehicle Supply & Demand
      • Light Vehicle Park
    • Low-Speed Vehicle Market Trends
      • Low-Speed Vehicle Overview
      • Low-Speed Vehicle Supply & Demand
        • Table LOW-SPEED VEHICLE INDICATORS IN CHINA (thousand units)
    • Bicycle Supply & Demand
      • Table BICYCLE INDICATORS IN CHINA (million units)
    • Public Vehicle Transportation Systems
      • Table BUS PARK IN CHINA (thousand units)
    • Policy & Regulatory Factors
      • Industrial Policy
      • Motorcycle Emissions Standards
      • Gas Motorcycle Bans
      • Regulations for Electric Motorcycles
      • Motorcycle Safety
      • Counterfeiting
  • OVERVIEW
    • Supply & Demand
      • Table MOTORCYCLE SUPPLY & DEMAND IN CHINA (thousand units)
    • Motorcycle Park
    • Markets
      • Table MOTORCYCLE DEMAND IN CHINA BY MARKET (thousand units)
      • Transportation
        • Table TRANSPORTATION MOTORCYCLE DEMAND IN CHINA (thousand units)
      • Recreation & Sport
        • Table RECREATION & SPORT MOTORCYCLE DEMAND IN CHINA (thousand units)
      • Other
        • Table MOTORCYCLE DEMAND IN OTHER MARKETS IN CHINA (thousand units)
    • Pricing Trends
      • Table MOTORCYCLE PRICING PATTERNS IN CHINA (yuan/motorcycle)
      • Gas Motorcycles
      • Electric Motorcycles
    • Technology Trends
      • Table MOTORCYCLE DEMAND BY ENGINE TYPE (thousand units)
      • The Shift from 2-Stroke to 4-Stroke Engines
      • Electric & Hybrid Engines
    • International Context
      • Foreign Trade
        • Table MOTORCYCLE FOREIGN TRADE IN CHINA (thousand units)
      • World Outlook for Motorcycles
        • Table WORLD MOTORCYCLE DEMAND (thousand units)
  • GAS MOTORCYCLES
    • General
      • Table GAS MOTORCYCLE DEMAND IN CHINA (thousand units)
    • Gas Motorcycle Models
      • Table GAS MOTORCYCLE DEMAND IN CHINA BY MODEL (thousand units)
      • Cruisers
      • Scooters
      • Underbones & Other
    • Gas Motorcycle Engine Displacements
      • Table GAS MOTORCYCLE DEMAND IN CHINA BY DISPLACEMENT (thousand units)
      • Light Motorcycles
        • Table LIGHT MOTORCYCLE DEMAND IN CHINA (thousand units)
      • Medium Motorcycles
        • Table MEDIUM MOTORCYCLE DEMAND IN CHINA (thousand units)
      • Heavy Motorcycles
        • Table HEAVY MOTORCYCLE DEMAND IN CHINA (thousand units)
  • ELECTRIC MOTORCYCLES
    • General
      • Table ELECTRIC MOTORCYCLE DEMAND IN CHINA
    • Electric Motorcycle Models
      • Table ELECTRIC MOTORCYCLE DEMAND IN CHINA BY MODEL (thousand units)
      • Mopeds
        • Table ELECTRIC MOPED DEMAND IN CHINA (thousand units)
      • Electric Bicycles
        • Table ELECTRIC BICYCLE DEMAND IN CHINA (thousand units)
      • Scooters & Other
        • Table ELECTRIC SCOOTER & OTHER ELECTRIC MOTORCYCLE DEMAND IN CHINA (thousand units)
    • Electric Motorcycle Battery Type
      • Table ELECTRIC MOTORCYCLE DEMAND IN CHINA BY BATTERY TYPE (thousand units)
      • Lead-Acid Batteries
      • Lithium Batteries
      • Nickel-Metal Hydride
  • REGIONAL TRENDS
    • General
    • Regional Demographic & Economic Trends
      • Population Patterns
        • Table POPULATION IN CHINA BY REGION (million persons)
      • Economic Outlook
        • Table GROSS DOMESTIC PRODUCT OF CHINA BY REGION (billion 2010 yuan)
    • Regional Demand for Motorcycles
      • Table MOTORCYCLE DEMAND IN CHINA BY REGION (thousand units)
      • Central-North
        • Table CENTRAL-NORTH REGION OF CHINA: MOTORCYCLE DEMAND (thousand units)
      • Northeast
        • Table NORTHEAST REGION OF CHINA: MOTORCYCLE DEMAND (thousand units)
      • Central-East
        • Table CENTRAL-EAST REGION OF CHINA: MOTORCYCLE DEMAND (thousand units)
      • Central-South
        • Table CENTRAL-SOUTH REGION OF CHINA: MOTORCYCLE DEMAND (thousand units)
      • Southwest
        • Table SOUTHWEST REGION OF CHINA: MOTORCYCLE DEMAND (thousand units)
      • Northwest
        • Table NORTHWEST REGION OF CHINA: MOTORCYCLE DEMAND (thousand units)
  • INDUSTRY STRUCTURE
    • General
    • Industry Composition
      • Table MOTORCYCLE SALES BY COMPANY, 2011 (million yuan)
    • Market Share
      • Gas Motorcycles
      • Electric Motorcycles
    • Product Development & Manufacturing
    • Marketing & Distribution
    • Financial Issues & Requirements
    • Cooperative Agreements
      • Table SELECTED COOPERATIVE AGREEMENTS
    • Foreign Participation in the Chinese Market
      • Legal & Regulatory Issues
      • Joint Ventures
      • Wholly Owned Foreign Enterprises (WOFEs)
      • Representative Offices
    • Company Profiles
      • China Chongqing Shineray Motorcycle Company Limited
      • China Jialing Industrial Company Limited
      • Chongqing Jianshe Motorcycle Company Limited
      • Chongqing Lifan Industry Group Company Limited
      • Chongqing Loncin Industry Group Company Limited
      • Chongqing Yingang Science & Technology Group Company Limited
      • Chongqing Yinxiang Motorcycle Group Company Limited
      • Dachangjiang Group Company Limited
      • Dayun Group Company Limited
      • Foton Lovol International Heavy Industries Company Limited
      • Giant Manufacturing Company Limited
      • Guangzhou Automobile Industry Group Company Limited
      • Guangzhou Benma Industrial Company Limited
      • Guangzhou Panyu Huanan Motors Group Company Limited
      • Guangzhou Tianma Group Tianma Motorcycle Company Limited
      • Harley-Davidson Incorporated
      • Henan Xinzhongji Jiaotong Science & Technology Company Limited
      • Honda Motor Company Limited
      • Jiangsu Xinri Electric Bicycle Company Limited
      • Jiangsu Yadea Technical Development Company Limited
      • Jiangxi Hongdu Voyage Industry Group Changzhou Hongdu E-bicycle Company Limited
      • Jinan Qingqi Motorcycle Company Limited
      • Jincheng Corporation
      • Luoyang Northern Enterprises Group Company Limited
      • Qingdao Aucma Company Limited
      • Qunsheng Group Company Limited
      • Shandong Bidewen Power Technology Company Limited
      • Shandong Incalcu Group Company Limited
      • Shandong Wuzheng Group Company Limited
      • Shenzhen China Bicycle Company Holdings Limited
      • Suzhou Heping Industrial Company Limited
      • Suzuki Motor Corporation
      • Tianjin Aima Science and Technology Company Limited
      • Tianjin Fujida Group Company Limited
      • Yamaha Motor Company Limited
      • Zhejiang Dishu Electric Vehicle Technology Company Limited
      • Zhejiang Luyuan Electric Vehicle Company Limited
      • Zhejiang Qianjiang Motorcycle Company Limited
      • Zhonglu Company Limited
      • Zongshen Industrial Group Company Limited

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