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World Motorcycles


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World Motorcycles

World demand to grow 6% annually through 2018
Worldwide demand for motorcycles is forecast to expand six percent per annum to over 132 million units in 2018, valued at $120 billion. Four major trends will drive growth through 2018:

An increasing number of households in industrializing countries will be able to afford motorcycles as personal incomes rise.

Sales of electric bicycles (e-bikes) and other electric models are projected to rise sharply outside of China from what are currently very modest levels of demand.

Motorcycle sales in a number of countries will be spurred by government programs aimed at reducing environmental pollution caused by automobiles.

Market advances will accelerate in a number of important markets such as Brazil, Indonesia, Thailand, the US, and Vietnam.

However, further gains will be restrained by slowing growth in China, the world’s leading market for motorcycles, because of the large number of motorcycles already in use there. Market gains will also be dampened due to substitution by consumers of light vehicles for motorcycles in China and other industrializing countries.

Asia/Pacific region to remain largest market
The Asia/Pacific region is by far the largest regional market. Motorcycles are viewed as a convenient alternative to public transportation, which is often unreliable and has issues with overcrowding. In addition, motorcycles are widely used for business activities in the region, which adds to their appeal. As living standards in the area continue to improve, an increasing number of households will be able to afford motorcycles. Among the nations recording the fastest growth will be Pakistan, the Philippines, Indonesia, India, Burma, Malaysia, and Thailand.

Electric models to boost sales in developed areas
While North America and Western Europe represented only three percent of the worldwide motorcycle market in unit terms in 2013, these regions accounted for 16 percent of all product demand in value terms because of the popularity of medium and heavy motorcycles and other higher priced models. Both Western Europe and North America are projected to register rapid growth through 2018, as sales of electric models increase sharply and demand for internal combustion engine (ICE) motorcycles rebounds from the large declines posted in recent years.

Since 2008, demand for e-bikes has climbed at double-digit annual rates in many industrialized countries (particularly Germany and the Netherlands), and this trend is expected to continue. E-bikes are becoming more popular because they are a convenient alternative to bicycles, especially among older riders, and are more environmentally-friendly than ICE motorcycles. In addition, e-bikes generally do not require a license, cost considerably less than conventional motorcycles, and have lower operating costs.


  • INTRODUCTION
  • EXECUTIVE SUMMARY
    • Table WORLD MOTORCYCLE DEMAND
  • MARKET ENVIRONMENT
    • General
    • World Economic Overview
      • Recent Historical Trends
      • World Economic Outlook
        • Table WORLD GROSS DOMESTIC PRODUCT
    • World Demographic Overview
    • Population
      • Table WORLD POPULATION BY REGION
    • Urban Population
      • Table WORLD URBAN POPULATION BY REGION
    • Households
      • Table WORLD HOUSEHOLDS BY REGION
    • World Personal Income Trends
      • Table WORLD PER CAPITA GDP BY REGION
    • World Light Vehicle Overview
      • Production
        • Table WORLD LIGHT VEHICLE PRODUCTION BY REGION
      • Demand
        • Table WORLD LIGHT VEHICLE DEMAND BY REGION
    • Legal & Regulatory Environment
      • Restrictions on Motorcycle Use
      • Rider Safety
      • Exhaust Emissions
    • Pricing Patterns
      • By Region
        • Table SALES-WEIGHTED MOTORCYCLE MANUFACTURING PRICING BY REGION
      • By Product
        • Table WORLD MOTORCYCLE PRICING TRENDS BY PRODUCT
    • Technology Trends
      • Internal Combustion Engine Motorcycles
      • Electric Motorcycles
  • OVERVIEW
    • General
    • Two Market Models: Developed Versus Emerging
      • Historical Context: Japan in the 1950s
        • Table CHART III-1 MOTORCYCLE VERSUS PASSENGER CAR SALES TRENDS IN JAPAN, 1950-2013
        • Table CHART III-2 RATIO OF MOTORCYCLE TO PASSENGER CAR SALES IN JAPAN, 1950-2013
        • Table CHART III-3 RELATIONSHIP OF PER CAPITA GDP TO RELATIVE MOTORCYCLE SALES DOMINANCE IN JAPAN, 1950-1970
      • Forecast Model Inputs
        • Table CHART III-4 RELATIONSHIP OF INCOME DISTRIBUTION TO PER CAPITA GDP, 2013
        • Table CHART III-5 MEDIAN AGE OF POPULATION IN SELECTED COUNTRIES, 2013
        • Table CHART III-6 US MOTORCYCLE TRAFFIC FATALITIES BY AGE GROUP, 2001 & 2010
      • Model Fit & Implementation
        • Table CHART III-7 COMPARISON OF PER CAPITA GDP & MOTORCYCLE SALES DOMINANCE
        • Table CHART III-8 TYPICAL MOTORCYCLE MARKET TRANSITION POINTS FOR SELECTED COUNTRIES, 2013
    • Regional Overview
      • Table CHART III-9 WORLD MOTORCYCLE DEMAND BY REGION, 2013
      • Demand by Unit
        • Table WORLD MOTORCYCLE UNIT DEMAND BY REGION
      • Demand by Value
        • Table WORLD MOTORCYCLE VALUE DEMAND BY REGION
      • Motorcycles in Use
        • Table WORLD MOTORCYCLES IN USE BY ENGINE TYPE & REGION
      • Production
        • Table WORLD MOTORCYCLE PRODUCTION BY REGION
        • Table CHART III-10 WORLD MOTORCYCLE PRODUCTION BY REGION, 2013
      • International Trade
        • Table WORLD MOTORCYCLE NET EXPORTS BY REGION
    • Demand by Type
      • Table WORLD MOTORCYCLE DEMAND BY ENGINE TYPE
      • Table CHART III-11 WORLD MOTORCYCLE DEMAND BY ENGINE TYPE, 2003-2023
      • Internal Combustion Engine
        • Table WORLD INTERNAL COMBUSTION ENGINE MOTORCYCLE DEMAND BY TYPE & REGION
        • Table CHART III-12 WORLD COMBUSTION MOTORCYCLE DEMAND BY TYPE, 2003-2023
      • Electric Motorcycles
        • Table WORLD ELECTRIC MOTORCYCLE DEMAND BY TYPE & REGION
        • Table CHART III-13 WORLD ELECTRIC MOTORCYCLE DEMAND BY TYPE, 2003-2023
  • NORTH AMERICA
    • North America: General
    • North America: Motorcycle Supply & Demand
      • Table NORTH AMERICA: MOTORCYCLE SUPPLY & DEMAND
      • Table CHART IV-1 NORTH AMERICA: MOTORCYCLE DEMAND BY COUNTRY, 2013
    • North America: Motorcycle Market Outlook
      • Table NORTH AMERICA: MOTORCYCLE DEMAND BY TYPE
    • United States
      • United States: General
      • United States: Motorcycle Supply & Demand
        • Table UNITED STATES: MOTORCYCLE SUPPLY & DEMAND
      • United States: Motorcycle Market Outlook
        • Table UNITED STATES: MOTORCYCLE DEMAND BY TYPE
    • Canada
      • Canada: General
      • Canada: Motorcycle Supply & Demand
        • Table CANADA: MOTORCYCLE SUPPLY & DEMAND
      • Canada: Motorcycle Market Outlook
        • Table CANADA: MOTORCYCLE DEMAND BY TYPE
    • Mexico
      • Mexico: General
      • Mexico: Motorcycle Supply & Demand
        • Table MEXICO: MOTORCYCLE SUPPLY & DEMAND
      • Mexico: Motorcycle Market Outlook
        • Table MEXICO: MOTORCYCLE DEMAND BY TYPE
  • WESTERN EUROPE
    • Western Europe: General
    • Western Europe: Motorcycle Supply & Demand
      • Table WESTERN EUROPE: MOTORCYCLE SUPPLY & DEMAND
      • Table CHART V-1 WESTERN EUROPE: MOTORCYCLE DEMAND BY COUNTRY, 2013
    • Western Europe: Motorcycle Market Outlook
      • Table WESTERN EUROPE: MOTORCYCLE DEMAND BY TYPE
    • Germany
      • Germany: General
      • Germany: Motorcycle Supply & Demand
        • Table GERMANY: MOTORCYCLE SUPPLY & DEMAND
      • Germany: Motorcycle Market Outlook
        • Table GERMANY: MOTORCYCLE DEMAND BY TYPE
    • France
      • France: General
      • France: Motorcycle Supply & Demand
        • Table FRANCE: MOTORCYCLE SUPPLY & DEMAND
      • France: Motorcycle Market Outlook
        • Table FRANCE: MOTORCYCLE DEMAND BY TYPE
    • Italy
      • Italy: General
      • Italy: Motorcycle Supply & Demand
        • Table ITALY: MOTORCYCLE SUPPLY & DEMAND
      • Italy: Motorcycle Market Outlook
        • Table ITALY: MOTORCYCLE DEMAND BY TYPE
    • Spain
      • Spain: General
      • Spain: Motorcycle Supply & Demand
        • Table SPAIN: MOTORCYCLE SUPPLY & DEMAND
      • Spain: Motorcycle Market Outlook
        • Table SPAIN: MOTORCYCLE DEMAND BY TYPE
    • United Kingdom
      • United Kingdom: General
      • United Kingdom: Motorcycle Supply & Demand
        • Table UNITED KINGDOM: MOTORCYCLE SUPPLY & DEMAND
      • United Kingdom: Motorcycle Market Outlook
        • Table UNITED KINGDOM: MOTORCYCLE DEMAND BY TYPE
    • Other Western Europe
      • Other Western Europe: General
      • Other Western Europe: Motorcycle Supply & Demand
        • Table OTHER WESTERN EUROPE: MOTORCYCLE SUPPLY & DEMAND
      • Other Western Europe: Motorcycle Market Outlook
        • Table OTHER WESTERN EUROPE: MOTORCYCLE DEMAND BY TYPE
  • ASIA/PACIFIC
    • Asia/Pacific: General
    • Asia/Pacific: Motorcycle Supply & Demand
      • Table ASIA/PACIFIC: MOTORCYCLE SUPPLY & DEMAND
      • Table CHART VI-1 ASIA/PACIFIC: MOTORCYCLE DEMAND BY COUNTRY, 2013
    • Asia/Pacific: Motorcycle Market Outlook
      • Table ASIA/PACIFIC: MOTORCYCLE DEMAND BY TYPE
    • China
      • China: General
      • China: Motorcycle Supply & Demand
        • Table CHINA: MOTORCYCLE SUPPLY & DEMAND
      • China: Motorcycle Market Outlook
        • Table CHINA: MOTORCYCLE DEMAND BY TYPE
    • India
      • India: General
      • India: Motorcycle Supply & Demand
        • Table INDIA: MOTORCYCLE SUPPLY & DEMAND
      • India: Motorcycle Market Outlook
        • Table INDIA: MOTORCYCLE DEMAND BY TYPE
    • Indonesia
      • Indonesia: General
      • Indonesia: Motorcycle Supply & Demand
        • Table INDONESIA: MOTORCYCLE SUPPLY & DEMAND
      • Indonesia: Motorcycle Market Outlook
        • Table INDONESIA: MOTORCYCLE DEMAND BY TYPE
    • Vietnam
      • Vietnam: General
      • Vietnam: Motorcycle Supply & Demand
        • Table VIETNAM: MOTORCYCLE SUPPLY & DEMAND
      • Vietnam: Motorcycle Market Outlook
        • Table VIETNAM: MOTORCYCLE DEMAND BY TYPE
    • Thailand
      • Thailand: General
      • Thailand: Motorcycle Supply & Demand
        • Table THAILAND: MOTORCYCLE SUPPLY & DEMAND
      • Thailand: Motorcycle Market Outlook
        • Table THAILAND: MOTORCYCLE DEMAND BY TYPE
    • Burma
      • Burma: General
      • Burma: Motorcycle Supply & Demand
        • Table BURMA: MOTORCYCLE SUPPLY & DEMAND
      • Burma: Motorcycle Market Outlook
        • Table BURMA: MOTORCYCLE DEMAND BY TYPE
    • Pakistan
      • Pakistan: General
      • Pakistan: Motorcycle Supply & Demand
        • Table PAKISTAN: MOTORCYCLE SUPPLY & DEMAND
      • Pakistan: Motorcycle Market Outlook
        • Table PAKISTAN: MOTORCYCLE DEMAND BY TYPE
    • Philippines
      • Philippines: General
      • Philippines: Motorcycle Supply & Demand
        • Table PHILIPPINES: MOTORCYCLE SUPPLY & DEMAND
      • Philippines: Motorcycle Market Outlook
        • Table PHILIPPINES: MOTORCYCLE DEMAND BY TYPE
    • Japan
      • Japan: General
      • Japan: Motorcycle Supply & Demand
        • Table JAPAN: MOTORCYCLE SUPPLY & DEMAND
      • Japan: Motorcycle Market Outlook
        • Table JAPAN: MOTORCYCLE DEMAND BY TYPE
    • Taiwan
      • Taiwan: General
      • Taiwan: Motorcycle Supply & Demand
        • Table TAIWAN: MOTORCYCLE SUPPLY & DEMAND
      • Taiwan: Motorcycle Market Outlook
        • Table TAIWAN: MOTORCYCLE DEMAND BY TYPE
    • Malaysia
      • Malaysia: General
      • Malaysia: Motorcycle Supply & Demand
        • Table MALAYSIA: MOTORCYCLE SUPPLY & DEMAND
      • Malaysia: Motorcycle Market Outlook
        • Table MALAYSIA: MOTORCYCLE DEMAND BY TYPE
    • South Korea
      • South Korea: General
      • South Korea: Motorcycle Supply & Demand
        • Table SOUTH KOREA: MOTORCYCLE SUPPLY & DEMAND
      • South Korea: Motorcycle Market Outlook
        • Table SOUTH KOREA: MOTORCYCLE DEMAND BY TYPE
    • Other Asia/Pacific
      • Other Asia/Pacific: General
      • Other Asia/Pacific: Motorcycle Supply & Demand
        • Table OTHER ASIA/PACIFIC: MOTORCYCLE SUPPLY & DEMAND
      • Other Asia/Pacific: Motorcycle Market Outlook
        • Table OTHER ASIA/PACIFIC: MOTORCYCLE DEMAND BY TYPE
  • OTHER REGIONS
    • Central & South America
      • Central & South America: General
      • Central & South America: Motorcycle Supply & Demand
        • Table CENTRAL & SOUTH AMERICA: MOTORCYCLE SUPPLY & DEMAND
      • Central & South America: Motorcycle Market Outlook
        • Table CENTRAL & SOUTH AMERICA: MOTORCYCLE DEMAND BY TYPE
      • Brazil
        • Table BRAZIL: MOTORCYCLE SUPPLY & DEMAND
        • Table BRAZIL: MOTORCYCLE DEMAND BY TYPE
      • Argentina
        • Table ARGENTINA: MOTORCYCLE SUPPLY & DEMAND
        • Table ARGENTINA: MOTORCYCLE DEMAND BY TYPE
      • Other Central & South America
        • Table OTHER CENTRAL & SOUTH AMERICA: MOTORCYCLE SUPPLY & DEMAND
        • Table OTHER CENTRAL & SOUTH AMERICA: MOTORCYCLE DEMAND BY TYPE
    • Eastern Europe
      • Eastern Europe: General
      • Eastern Europe: Motorcycle Supply & Demand
        • Table EASTERN EUROPE: MOTORCYCLE SUPPLY & DEMAND
      • Eastern Europe: Motorcycle Market Outlook
        • Table EASTERN EUROPE: MOTORCYCLE DEMAND BY TYPE
    • Africa/Mideast
      • Africa/Mideast: General
      • Africa/Mideast: Motorcycle Supply & Demand
        • Table AFRICA/MIDEAST: MOTORCYCLE SUPPLY & DEMAND
      • Africa/Mideast: Motorcycle Market Outlook
        • Table AFRICA/MIDEAST: MOTORCYCLE DEMAND BY TYPE
      • Nigeria
        • Table NIGERIA: MOTORCYCLE SUPPLY & DEMAND
        • Table NIGERIA: MOTORCYCLE DEMAND BY TYPE
      • Other Africa/Mideast
        • Table OTHER AFRICA/MIDEAST: MOTORCYCLE SUPPLY & DEMAND
        • Table OTHER AFRICA/MIDEAST: MOTORCYCLE DEMAND BY TYPE
  • INDUSTRY STRUCTURE
    • General
    • Industry Composition
      • Table WORLD MOTORCYCLE SALES BY COMPANY, 2013
    • Market Share
      • Table CHART VIII-1 WORLD MOTORCYCLE MARKET SHARE IN UNITS, 2013
      • Table CHART VIII-2 WORLD MOTORCYCLE MARKET SHARE IN DOLLARS, 2013
      • ICE Motorcycle Market Share
        • Table CHART VIII-3 WORLD ICE MOTORCYCLE MARKET SHARE, 2013
      • Electric Motorcycle Market Share
        • Table CHART VIII-4 ELECTRIC MOTORCYCLE MARKET SHARE, 2013
    • Competitive Strategies
    • Product Development & Manufacturing
    • Marketing & Distribution
    • Financial Requirements
    • Cooperative Agreements
      • Table SELECTED COOPERATIVE AGREEMENTS
    • Mergers & Acquisitions
      • Table SELECTED ACQUISITIONS & DIVESTITURES
    • Company Profiles
      • Bajaj Auto Limited
      • Bayerische Motoren Werke AG
      • China Jialing Industrial Company Limited
      • Chongqing Jianshe Motorcycle Company Limited
      • Chongqing Lifan Industry Group Company Limited
      • Daelim Industrial Company Limited
      • Dafra da Amazonia Industria e Comercio de Motocicletas Limitada
      • Dayun Group Company Limited
      • Eicher Motors Limited
      • Giant Manufacturing Company Limited
      • Haojue Holdings Company Limited
      • Harley-Davidson Incorporated
      • Hero MotoCorp Limited
      • Honda Motor Company Limited
      • Hong Leong Industries Berhad
      • Jiangsu Xinri E-Vehicle Company Limited
      • Jiangsu Yadea Technical Development Company Limited
      • Kawasaki Heavy Industries Limited
      • KR Motors Company Limited
      • KTM AG
      • Kwang Yang Motor Company Limited
      • Loncin Motor Company Limited
      • Luoyang Northern Enterprises Group Company Limited
      • MV Agusta Motor SpA
      • Peugeot SA
      • Piaggio & C. SpA
      • Polaris Industries Incorporated
      • Sanyang Industry Company Limited
      • Shandong Bidewen Power Technology Company Limited
      • Shandong Wuzheng Group Company Limited
      • Suzuki Motor Corporation
      • Triumph Motorcycles Limited
      • TVS Motor Company Limited
      • Uralmoto JSC
      • Volkswagen AG
      • Yamaha Motor Company Limited
      • Zhejiang Qianjiang Motorcycle Company Limited
      • Zongshen Industrial Group Company Limited
    • Other Companies Mentioned in Study

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