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World Motorcycles


Attention: There is an updated edition available for this report.

Global demand to rise 7.2% annually through 2016
The worldwide market for motorcycles, including electrically-powered twowheelers, is forecast to grow 7.2 percent annually to 134.5 million units in 2016, and industry revenues are expected to rise 8.7 percent per year to $90.1 billion. The Asia/Pacific region will continue to dominate worldwide demand, representing 84 percent of all units sold in 2016. The region, which is home to the six largest national motorcycle markets, will account for more than four-fifths of all new unit sales between 2011 and 2016. However, it will only be the fourth fastest growing region in percentage terms behind North America, the Africa/Mideast region, and Eastern Europe, much smaller markets that together account for less than onetenth of global demand. China will remain by far the largest national market.

Standards of living in developing nations to fuel demand
World sales of motorcycles will be fueled by rising standards of living in developing nations. There is a strong correlation between average income levels and motorcycle demand up to a certain point. In emerging economies where motorcycles are an attractive alternative to walking, riding a bicycle, or utilizing mass transit, strong growth in motorcycle sales are triggered once certain per capita income thresholds are reached. However, as average incomes increase further and light vehicles become more affordable, markets start to make the transition from motorcycle to automobile dominance. Demand gains for motorcycles will also be supported by higher petroleum costs due to the superior fuel efficiency these machines provide compared to light vehicles. Furthermore, a rebound from the 2007-2009 recession in developed countries like the US will lead to higher product sales, particularly of medium and heavy motorcycles, as economic conditions become more favorable and consumers begin to purchase these expensive, recreational items again.

ICE motorcycles to remain dominant world market
Internal combustion engine (ICE) motorcycles will continue to dominate the global market. Product sales are projected to rise at a 7.9 percent annual rate through 2016, when they will account for 71 percent of total demand. Light motorcycles will post the greatest growth and remain the single largest ICE product segment in unit terms because they offer a mix of the best attributes of smaller (lower cost) and larger displacement models (more power). ICE motorbikes, scooters, and mopeds will be the second largest and second fastest growing ICE product segment, totalling approximately one-third of all product sales in 2016. Market gains will be fueled by these products’ low cost and easy maneuverability in congested urban areas. Medium and heavy motorcycles will increase the slowest of all major product types and account for only three percent of 2016 unit sales (although they are much more significant in value terms).

E-bikes, e-cycles to pace gains in Asia/Pacific region
Sales of electric bicycles (e-bikes) and electric motorcycles (e-cycles) are forecast to grow roughly in line with the motorcycle demand as a whole. These products are most popular in the Asia/ Pacific region, and China in particular, which will account for nearly nine-tenths of the 2016 world e-bike and e-cycle sales total. In most other parts of the world, they will remain niche products that make up a relatively small share of motorcycle demand.


PRESS RELEASE

World Demand for Motorcycles to Exceed 134 Million Units in 2016

The global market for motorcycles, including electrically-powered machines, is forecast to expand 7.2 percent annually to 134.5 million units in 2016, when industry revenues will reach $90 billion. The Asia/Pacific region, which predominantly utilizes small and inexpensive motorcycles, will continue to dominate worldwide demand, representing 84 percent of all units sold in 2016. These and other trends are presented in World Motorcycles, a new study from The Freedonia Group, Inc., a Cleveland-based industry market research firm.

World sales of motorcycles will be stimulated by rising standards of living in developing nations. China will remain by far the largest national market, with India and Indonesia also important based on large populations with the means to purchase inexpensive motorcycles. There is a strong correlation between average income levels and motorcycle demand up to a certain point. In emerging economies strong growth in motorcycle sales is triggered once certain per capita income thresholds have been reached.

Due to the superior fuel efficiency these machines provide compared to automobiles and other light vehicles, motorcycle demand gains will also be supported by higher petroleum costs. Furthermore, a rebound from the 2007-2009 recession in developed countries like the US will lead to higher product sales, particularly of medium and heavy motorcycles, as economic conditions become more favorable and consumers begin to purchase these expensive recreational items again. As a result, medium and heavy internal combustion engine (ICE) motorcycles will account for nearly 20 percent of 2016 demand in dollar terms, even though they will make up less than two percent of global unit sales.

Light motorcycles will remain the single largest ICE product segment in unit terms because they offer a mix of the best attributes of smaller (lower cost) and larger displacement models (more power). ICE scooters, mopeds, and motorbikes will comprise approximately one-third of total product sales in 2016, supported by their low cost and easy maneuverability in congested urban areas. Sales of electric bicycles (ebikes) and electric motorcycles (e-cycles) are expected to grow roughly in line with ICE motorcycle demand through 2016.

  • INTRODUCTION
  • EXECUTIVE SUMMARY
    • Table WORLD MOTORCYCLE DEMAND (thousand units)
  • MARKET ENVIRONMENT
    • General
    • World Economic Overview
      • Recent Historical Trends
      • World Economic Outlook
        • Table WORLD GROSS DOMESTIC PRODUCT BY REGION (billion 2010 dollars)
    • World Demographic Overview
      • Population
        • Table WORLD POPULATION BY REGION (million persons)
      • Urban Population
        • Table WORLD URBAN POPULATION BY REGION (million persons)
      • Households
        • Table WORLD HOUSEHOLD BY REGION (million)
    • World Personal Income Trends
      • Table WORLD PER CAPITA GDP BY REGION (2010 dollars)
    • World Bicycle Market Trends
      • Table WORLD BICYCLE DEMAND BY REGION (thousand units)
    • World Light Vehicle Overview
      • Production
        • Table WORLD LIGHT VEHICLE PRODUCTION BY REGION (thousand units)
      • Demand
        • Table WORLD LIGHT VEHICLE DEMAND BY REGION (thousand units)
    • Legal & Regulatory Issues
      • Restrictions on Motorcycle Use
      • Rider Safety
      • Exhaust Emissions
    • Pricing Patterns
      • Table SALES-WEIGHTED MOTORCYCLE MANUFACTURER PRICING BY REGION (dollars per unit)
    • Technological Trends
      • Internal Combustion Engine Motorcycles
      • Electric Motorcycles
  • OVERVIEW
    • General
    • Two Market Models: Developed Versus Emerging
      • Historical Context: Japan in the 1950s
      • Forecast Model Inputs
      • Model Fit & Implementation
    • Regional Overview
      • Demand by Unit
        • Table WORLD MOTORCYCLE UNIT DEMAND BY REGION (thousand units)
      • Demand by Value
        • Table MOTORCYCLE VALUE DEMAND BY REGION (million dollars)
      • Motorcycles in Use
        • Table WORLD MOTORCYCLES IN USE BY ENGINE TYPE & REGION (million units)
      • Production
        • Table WORLD MOTORCYCLE PRODUCTION BY REGION (thousand units)
      • International Trade
        • Table WORLD MOTORCYCLE NET EXPORTS BY REGION (thousand units)
    • Demand by Type
      • Table WORLD MOTORCYCLE DEMAND BY ENGINE TYPE (thousand units)
      • Internal Combustion Engine Motorcycles
        • Table WORLD INTERNAL COMBUSTION ENGINE MOTORCYCLE DEMAND BY TYPE & REGION (thousand units)
      • Electric Motorcycles
        • Table WORLD ELECTRIC MOTORCYCLE DEMAND BY TYPE & REGION (thousand units)
  • NORTH AMERICA
    • North America: General
    • North America: Motorcycle Supply & Demand
      • Table NORTH AMERICA: MOTORCYCLE SUPPLY & DEMAND
    • North America: Motorcycle Outlook & Suppliers
      • Table NORTH AMERICA: MOTORCYCLE DEMAND BY TYPE (thousand units)
    • United States
      • Table UNITED STATES: MOTORCYCLE SUPPLY & DEMAND
      • Table UNITED STATES: MOTORCYCLE DEMAND BY TYPE (thousand units)
    • Canada
      • Table CANADA: MOTORCYCLE SUPPLY & DEMAND
      • Table CANADA: MOTORCYCLE DEMAND BY TYPE (thousand units)
    • Mexico
      • Table MEXICO: MOTORCYCLE SUPPLY & DEMAND
      • Table MEXICO: MOTORCYCLE DEMAND BY TYPE (thousand units)
  • WESTERN EUROPE
    • Western Europe: General
    • Western Europe: Motorcycle Supply & Demand
      • Table WESTERN EUROPE: MOTORCYCLE SUPPLY & DEMAND
    • Western Europe: Motorcycle Outlook & Suppliers
      • Table WESTERN EUROPE: MOTORCYCLE DEMAND BY TYPE (thousand units)
    • Germany
      • Table GERMANY: MOTORCYCLE SUPPLY & DEMAND
      • Table GERMANY: MOTORCYCLE DEMAND BY TYPE (thousand units)
    • Italy
      • Table ITALY: MOTORCYCLE SUPPLY & DEMAND
      • Table ITALY: MOTORCYCLE DEMAND BY TYPE (thousand units)
    • France
      • Table FRANCE: MOTORCYCLE SUPPLY & DEMAND
      • Table FRANCE: MOTORCYCLE DEMAND BY TYPE (thousand units)
    • Spain
      • Table SPAIN: MOTORCYCLE SUPPLY & DEMAND
      • Table SPAIN: MOTORCYCLE DEMAND BY TYPE (thousand units)
    • United Kingdom
      • Table UNITED KINGDOM: MOTORCYCLE SUPPLY & DEMAND
      • Table UNITED KINGDOM: MOTORCYCLE DEMAND BY TYPE (thousand units)
    • Other Western Europe
      • Table OTHER WESTERN EUROPE: MOTORCYCLE SUPPLY & DEMAND
      • Table OTHER WESTERN EUROPE: MOTORCYCLE DEMAND BY TYPE (thousand units)
  • ASIA/PACIFIC
    • Asia/Pacific: General
    • Asia/Pacific: Motorcycle Supply & Demand
      • Table ASIA/PACIFIC: MOTORCYCLE SUPPLY & DEMAND
    • Asia/Pacific: Motorcycle Outlook & Suppliers
      • Table ASIA/PACIFIC: MOTORCYCLE DEMAND BY TYPE (thousand units)
    • China
      • Table CHINA: MOTORCYCLE SUPPLY & DEMAND
      • Table CHINA: MOTORCYCLE DEMAND BY TYPE (thousand units)
    • India
      • Table INDIA: MOTORCYCLE SUPPLY & DEMAND
      • Table INDIA: MOTORCYCLE DEMAND BY TYPE (thousand units)
    • Indonesia
      • Table INDONESIA: MOTORCYCLE SUPPLY & DEMAND
      • Table INDONESIA: MOTORCYCLE DEMAND BY TYPE (thousand units)
    • Vietnam
      • Table VIETNAM: MOTORCYCLE SUPPLY & DEMAND
      • Table VIETNAM: MOTORCYCLE DEMAND BY TYPE (thousand units)
    • Thailand
      • Table THAILAND: MOTORCYCLE SUPPLY & DEMAND
      • Table THAILAND: MOTORCYCLE DEMAND BY TYPE (thousand units)
    • Pakistan
      • Table PAKISTAN: MOTORCYCLE SUPPLY & DEMAND
      • Table PAKISTAN: MOTORCYCLE DEMAND BY TYPE (thousand units)
    • Philippines
      • Table PHILIPPINES: MOTORCYCLE SUPPLY & DEMAND
      • Table PHILIPPINES: MOTORCYCLE DEMAND BY TYPE (thousand units)
    • Burma
      • Table BURMA: MOTORCYCLE SUPPLY & DEMAND
      • Table BURMA: MOTORCYCLE DEMAND BY TYPE (thousand units)
    • Japan
      • Table JAPAN: MOTORCYCLE SUPPLY & DEMAND
      • Table JAPAN: MOTORCYCLE DEMAND BY TYPE (thousand units)
    • Taiwan
      • Table TAIWAN: MOTORCYCLE SUPPLY & DEMAND
      • Table TAIWAN: MOTORCYCLE DEMAND BY TYPE (thousand units)
    • Malaysia
      • Table MALAYSIA: MOTORCYCLE SUPPLY & DEMAND
      • Table MALAYSIA: MOTORCYCLE DEMAND BY TYPE (thousand units)
    • South Korea
      • Table SOUTH KOREA: MOTORCYCLE SUPPLY & DEMAND
      • Table SOUTH KOREA: MOTORCYCLE DEMAND BY TYPE (thousand units)
    • Other Asia/Pacific
      • Table OTHER ASIA/PACIFIC: MOTORCYCLE SUPPLY & DEMAND
      • Table OTHER ASIA/PACIFIC: MOTORCYCLE DEMAND BY TYPE (thousand units)
  • OTHER REGIONS
    • Central & South America
      • Central & South America: General
      • Central & South America: Motorcycle Supply & Demand
        • Table CENTRAL & SOUTH AMERICA: MOTORCYCLE SUPPLY & DEMAND
      • Central & South America: Motorcycle Outlook & Suppliers
        • Table CENTRAL & SOUTH AMERICA: MOTORCYCLE DEMAND BY TYPE (thousand units)
      • Brazil
        • Table BRAZIL: MOTORCYCLE SUPPLY & DEMAND
        • Table BRAZIL: MOTORCYCLE DEMAND BY TYPE (thousand units)
      • Argentina
        • Table ARGENTINA: MOTORCYCLE SUPPLY & DEMAND
        • Table ARGENTINA: MOTORCYCLE DEMAND BY TYPE (thousand units)
      • Other Central & South America
        • Table OTHER CENTRAL & SOUTH AMERICA: MOTORCYCLE SUPPLY & DEMAND
        • Table OTHER CENTRAL & SOUTH AMERICA: MOTORCYCLE DEMAND BY TYPE (thousand units)
    • Eastern Europe
      • Eastern Europe: General
      • Eastern Europe: Motorcycle Supply & Demand
        • Table EASTERN EUROPE: MOTORCYCLE SUPPLY & DEMAND
      • Eastern Europe: Motorcycle Outlook & Suppliers
        • Table EASTERN EUROPE: MOTORCYCLE DEMAND BY TYPE (thousand units)
    • Africa/Mideast
      • Africa/Mideast: General
      • Africa/Mideast: Motorcycle Supply & Demand
        • Table AFRICA/MIDEAST: MOTORCYCLE SUPPLY & DEMAND
      • Africa/Mideast: Motorcycle Outlook & Suppliers
        • Table AFRICA/MIDEAST: MOTORCYCLE DEMAND BY TYPE (thousand units)
      • Nigeria
        • Table NIGERIA: MOTORCYCLE SUPPLY & DEMAND
        • Table NIGERIA: MOTORCYCLE DEMAND BY TYPE (thousand units)
      • Other Africa/Mideast
        • Table OTHER AFRICA/MIDEAST: MOTORCYCLE SUPPLY & DEMAND
        • Table OTHER AFRICA/MIDEAST: MOTORCYCLE DEMAND BY TYPE (thousand units)
  • INDUSTRY STRUCTURE
    • General
    • Industry Composition
      • Table MOTORCYCLE SALES BY COMPANY, 2011
    • Market Share
    • Competitive Strategies
    • Industry Globalization Trends
    • Research & New Product Development
    • Manufacturing
    • Marketing & Distribution
    • Cooperative Agreements
      • Table SELECTED COOPERATIVE AGREEMENTS
    • Mergers & Acquisitions
      • Table SELECTED ACQUISITIONS & DIVESTITURES
    • Company Profiles
      • Bajaj Auto Limited
      • Bayerische Motoren Werke AG
      • China Jialing Industrial Company Limited
      • Chongqing Jianshe Motorcycle Company Limited
      • Chongqing Lifan Industry Group Company Limited
      • Chongqing Loncin Industry Group Company Limited
      • Dachangjiang Group Company Limited
      • Daelim Industrial Company Limited
      • Dafra da Amazonia Industria e Comercio de Motocicletas Limitada
      • Dayun Group Company Limited
      • Ducati Motor Holding SpA
      • Eicher Motors Limited
      • Giant Manufacturing Company Limited
      • Harley-Davidson Incorporated
      • Hero MotoCorp Limited
      • Honda Motor Company Limited
      • Hong Leong Industries Berhad
      • Kawasaki Heavy Industries Limited
      • KTM AG
      • Kwang Yang Motor Company Limited
      • Luoyang Northern Enterprises Group Company Limited
      • MV Agusta Motor SpA
      • Peugeot SA
      • Piaggio & Company SpA
      • Polaris Industries Incorporated
      • S&T Motors Company Limited
      • Sanyang Industry Company Limited
      • Shandong Bidewen Power Technology Company Limited
      • Shandong Wuzheng Group Company Limited
      • Suzuki Motor Corporation
      • Triumph Motorcycles Limited
      • TVS Motor Company Limited
      • Yamaha Motor Company Limited
      • Zhejiang Qianjiang Motorcycle Company Limited
      • Zongshen Industrial Group Company Limited
    • Other Companies Mentioned in Study

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