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Lawn and Garden Consumables: Consumer Insights

Lawn and Garden Consumables: Consumer Insights

US demand for lawn and garden consumables industry at the retail level is projected to increase 2.7 percent per year to reach $16 billion in 2022.

This report includes consumer attitudes and purchasing patterns, product innovations, and marketing trends. It includes retail sales of lawn and garden consumables by product and end user, and analyzes retail distribution outlets for these products. Data are given in dollar value at the retail level.

Consumer insights on lawn & garden consumables covered in the report include:
Consumer Attitudes
Consumer Purchasing Patterns
Product Innovations
Marketing Trends

Retail distribution markets for lawn & garden consumables include:
Home Centers
Mass Merchandisers
Garden Centers
Mail Order/Internet Companies
Other

Demand is broken out at retail level for the following products:
Fertilizers
Pesticides
Growing Media
Seeds
Mulch
Other Lawn & Garden Consumables

Scope of the Report
This report analyzes the retail market of the lawn and garden consumables industry, including consumer attitudes and purchasing patterns, product innovations, and marketing trends. It presents historical retail sales data (2007, 2012 and 2017) and forecasts (2022) by product and end user. The study also evaluates retail distribution outlets for these products.


  • EXECUTIVE SUMMARY
    • Table Figure 1-1 | US Retail Sales for Lawn & Garden Consumables
  • OVERVIEW
    • Key Findings
      • Table Figure 2-1 | Lawn & Garden Consumables Market Overview
    • Retail Sales by Product
      • Table Lawn & Garden Consumables Retail Sales by Product, 2007 – 2022
    • Retail Demand by End User
      • Table Lawn & Garden Consumables Retail Sales by End User, 2007 – 2022
    • Home & Gardening Trends & Spending Patterns
      • Table Consumer Lawn & Garden Retail Spending, 2007 – 2022
    • Retail Distribution
      • Retail Distribution: Overview
        • Table Figure 2-2 | Lawn & Garden Consumables Retail Distribution Share by Outlet, 2017
      • Retail Distribution: Home Centers
      • Retail Distribution: Mass Merchandisers
      • Retail Distribution: Garden Centers
      • Retail Distribution: Mail Order/Internet
      • Retail Distribution: Other Retail
  • CONSUMER TRENDS
    • Key Findings
      • Table Figure 3-1 | Lawn & Garden Consumables Consumer Trends
    • Home Ownership Trends
      • Home Ownership Trends: Overview
        • Table Total Home Ownership & Rentals in the US, 2009 – 2017
      • Home Ownership Trends: Age Groups
        • Table Total Home Ownership & Rental Rates in the US by Age, 2009 – 2017
      • Home Ownership Trends: Household Annual Income
        • Table Home Ownership & Rental Trends in the US by Annual Household Income, 2009 – 2017
    • Home Lawn, Garden, or Outdoor Space
      • Table Presence of Lawn, Garden, or Outdoor Space at Home, 2018
    • Size of Owned Lots Around Homes
      • Table Percent of Households That Own Land Around the Home by Size of Land, 2007 – 2017
    • Environmental Attitudes
      • Environmental Attitudes: Personal Responsibility
        • Table Adults Who Agree at All with the Statement "Each of Us has a Personal Obligation To Do What We Can To Be Environmentally Responsible", 2009 – 2017
      • Environmental Attitudes: Corporate Responsibility
        • Table Adults Who Agree at All with the Statement "Companies Should Help Consumers Become More Environmentally Responsible", 2009 – 2017
    • Purchase of Lawn & Garden Consumables
      • Purchase of Lawn & Garden Consumables: Overview
        • Table Households That Bought Lawn & Garden Consumables in the Last 12 Months, 2007 – 2017
      • Purchase of Lawn & Garden Consumables: Homeowners
        • Table Percent of Households That Own Any Residence & Bought Lawn & Garden Consumables in the Last 12 Months, 2007 – 2017
      • Purchase of Lawn & Garden Consumables: Gardeners
        • Table Percent of Households That Gardened & Bought Lawn & Garden Consumables in the Last 12 Months, 2007 – 2017
      • Purchase of Lawn & Garden Consumables: Age Groups
        • Table Percent of Households That Bought Lawn & Garden Consumables in the Last 12 Months by Age, 2007 – 2017
      • Purchase of Lawn & Garden Consumables: Products
        • Table Selected Demographics of Households That Bought Lawn & Garden Consumables in the Last 12 Months, 2017
    • Gardening as a Leisure Pursuit
      • Gardening as a Leisure Pursuit: Overview
        • Table Adults Who Gardened in the Last 12 Months, 2009 – 2017
      • Gardening as a Leisure Pursuit: Edible Gardening
        • Table Selected Demographics of Households That Bought Vegetable Seeds/Plants in the Last 12 Months & Eat Produce, Fruits, & Vegetables, 2017
      • Gardening as a Leisure Pursuit: Adaptive Gardening
        • Table Types of Adaptive Gardening & Products to See Increased Use
    • Lawn & Garden Maintenance
      • Lawn & Garden Maintenance: Overview
        • Table Who Performs Landscaping or Lawn & Garden Maintenance
      • Lawn & Garden Maintenance: Specialty & Routine Tasks
        • Table Who Performs Specialty Tasks
    • Consumer Attitudes About Lawn & Garden Care
      • Table Figure 3-2 | Consumer Attitudes About Lawn & Garden Care, 2018
  • PRODUCT & MARKETING TRENDS
    • Key Findings
      • Table Figure 4-1 | Lawn & Garden Consumables Product & Marketing Trends
    • Product Trends
      • Product Trends: Overview
      • Product Trends: Organic Gardening
        • Table Figure 4-2 | Organic Controls Product Example – New for 2018
        • Table Figure 4-3 | OMRI Listed Products Promotion Example
      • Product Trends: Water Conservation
        • Table Figure 4-4 | Soil Amendment Product Examples
        • Table Figure 4-5 | Grass Seed Product Examples
      • Product Trends: Hydroponics
        • Table Figure 4-6 | Consumer-Oriented Hydroponics Brand Examples
        • Table Figure 4-7 | Soil-Free Indoor Garden System Example
      • Product Trends: Enhanced Performance
        • Table Figure 4-8 | Combination Product Example
        • Table Figure 4-9 | Lawn Fertilizer Example
        • Table Figure 4-10 | Potting Soil Mix Example
        • Table Figure 4-11 | Wonder Soil's Expand & Plant Premium Planting Mix
      • Product Trends: Combination Formulations
        • Table Figure 4-12 | Multipurpose Weed & Feed Product Example
      • Product Trends: Ready-to-Use Formulations & Unique Applicators
        • Table Figure 4-13 | Liquid Feeder Product Example
        • Table Figure 4-14 | Examples of Packaging Featuring Continuous Spray Applicators
        • Table Figure 4-15 | Example of Lawn Care Consumables & Coordinating Spreader
        • Table Figure 4-16 | Example of Packaging That Requires No Measuring
    • Marketing Trends
      • Marketing Trends: Overview
      • Marketing Trends: Online Marketing
        • Table Figure 4-17 | Examples of Online Lawn & Garden Marketing
        • Table Figure 4-18 | Example of Online & Social Media Marketing
      • Marketing Trends: Private Label
        • Table Lawn & Garden Consumables – Key Private Label Brands
      • Marketing Trends: Charitable Turns – Doing Well by Doing Good
      • Marketing Trends: Event Sponsorship for Brand Awareness
      • Marketing Trends: Licensing to Extend a Brand's Reach
        • Table Figure 4-19 | Examples of Products Licensed Under the Scotts & Miracle-Gro Brands
  • APPENDIX
    • Scope
    • Methodology
    • Sources
    • Associations & Agencies
    • Related Freedonia Group Studies
    • Definitions
    • Abbreviations
      • Table Abbreviations & Acronyms Used in Study
    • Macroeconomic Assumptions
      • Economic Environment
        • Table Macroeconomic Indicators, 2007 – 2022
        • Table Figure 5-1 | Annual Growth in Real GDP, 2000 – 2017, Compared to 1980 – 2005 Average
      • Demographic Trends
        • Table Population & Households, 2007 – 2022
        • Table Figure 5-2 | Annual Population Growth, 2002 – 2017
      • Consumer Spending
        • Table Personal Consumption Expenditures, 2007 – 2022
      • Housing Stock
        • Table Housing Stock by Type, 2007 – 2022
        • Table Figure 5-3 | Housing Stock by Year of Construction, 2017

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