The US label market is expected to grow 3.8 percent annually through 2019 in value terms. Advances will be driven by faster growth for value added product types, such as shrink sleeve and in-mold labels. Additionally, digital printing will enjoy robust growth as it continues to displace traditional plate-based label printing methods such as flexography and lithography.
This report segments the label industry by raw materials, application methods, stock materials, printing technologies, and functions. Data is provided in million US dollars. Raw material data is presented in million pounds.
Label raw materials include:
• Plastic Films
• Other Materials
Major label application methods include:
• Pressure Sensitive
• Heat Shrink & Stretch Sleeve
• Heat Transfer
• Other Application Methods
Pressure sensitive was by far the leading label application method in 2014. The most rapid gains through 2019 are forecast for in-mold labels, fueled by material properties and/or container trends favoring the no-label look.
Label stock materials include:
Paper was the largest label stock material in 2014. Through 2018, faster gains are expected for plastic-based label stock, reflecting further inroads into markets traditionally held by paper substrates.
Label printing technologies include:
Flexography was the leading label printing technology in 2014. Fastest growth will be for digital printing, driven by cost effectiveness and the ability to easily print varying information on different labels.
Among the key functions for labels are:
• Primary Packaging
• Secondary (e.g., retail)
• Mailing & Shipping
Primary packaging was the largest label function in 2014. Going forward, secondary label functions will see the strongest advances, benefiting from increases in retail sales and expanding identification and tracking needs
The label printing and converting industry ranges from large companies operating globally to small firms active on a local or regional basis. Leading companies include Brady, CCL Industries, Cenveo, Constantia Flexibles, RR Donnelley, Fort Dearborn, Multi-Color, and WS Packaging. Leading suppliers of label stock include Avery Dennison, Green Bay Packaging, MACtac, and UPM Kymmene.