Market Research Logo

World Labels


Attention: There is an updated edition available for this report.

World Labels

World label demand to approach 58 billion square meters in 2018
Demand for labels will be driven by improved growth in manufacturing activity, as the global economy continues to gain momentum following the recent downturn. While the Asia/Pacific will continue to be the largest and fastestgrowing regional market, the strongest improvements over the performance of the 2008-2013 period will be in North America and Western Europe.

Dominant pressure sensitive labels segment to gain market share
Pressure sensitive labels will remain the largest product type and continue to take market share from glue-applied products in many major packaging applications, including food, beverages, pharmaceuticals, and cosmetics. Pressure sensitive labels benefit from a number of qualities, including ease of usage, diversity of applications and graphics, and versatility. In addition, minimal set-up and clean-up time, combined with rapid changeover, make these labels more adaptable for short-run lines. Moreover, the application speed of pressure sensitive labels is now significantly faster than many other application systems, creating greater efficiencies and overall cost savings despite higher unit costs.

Above-average demand growth through the forecast period is also expected in stretch sleeve, heatshrink, and in-mold labels, though gains in these relatively newer label technologies will come from relatively small bases, and mainly in more developed markets. For example, stretch sleeve labels will benefit from their appealing graphics that encompass entire containers, as well as superior moisture resistance.

While demand for glue-applied labels will see below-average growth, this segment will remain the second largest overall. Sales of glue-applied labels will continue to be supported by their low material costs and rapid application speeds. However, the inconsistency in application and placement of glueapplied labels, as well as their more difficult clean-up and generally inferior aesthetics, will serve to limit demand gains.

Plastic stock materials will continue to benefit from a broad shift in favor of plastic packaging, as well as from their aesthetic and performance advantages over paper-based label stocks. However, paper labels will maintain an appreciable market presence.

Growth opportunities continue in developing regions
Overall, label demand will grow most rapidly in the developing world, with much of the gains in demand attributable to China, India, Indonesia, and a number of smaller markets in the Asia/Pacific region. Growth opportunities will also be substantial in South America, and much of Eastern Europe and the Africa/Mideast region. Advances in demand in China are expected to decelerate, counter to the global trend, but China will still remain among the world’s most rapidly growing market.


  • INTRODUCTION
  • EXECUTIVE SUMMARY
    • Table WORLD LABEL DEMAND
  • MARKET ENVIRONMENT
    • General
    • World Economic Overview
      • Recent Historical Trends
      • Macroeconomic Outlook
        • Table WORLD GROSS DOMESTIC PRODUCT BY REGION
    • World Demographic Outlook
      • World Population Outlook
        • Table WORLD POPULATION BY REGION
      • World Urban Population Outlook
        • Table WORLD URBAN POPULATION BY REGION
    • World Per Capita Gross Domestic Product
      • Table WORLD PER CAPITA GROSS DOMESTIC PRODUCT BY REGION
    • World Personal Consumption Expenditure Trends
      • Table WORLD PERSONAL CONSUMPTION EXPENDITURES BY REGION
    • World Packaging Outlook
      • Table WORLD PACKAGING DEMAND BY REGION
    • World Manufacturing Outlook
      • Table WORLD MANUFACTURING VALUE ADDED BY REGION
    • World Nondurables Trends
      • Food & Beverages
        • Table WORLD FOOD & BEVERAGE MANUFACTURING VALUE ADDED BY REGION
      • Pharmaceuticals
        • Table WORLD PHARMACEUTICAL SHIPMENTS BY REGION
      • Other
    • Environmental Issues
    • Regulatory Overview
    • Cost Considerations & Pricing Trends
    • Technological Developments
      • Barcoding Trends
      • Smart Labeling
      • Competitive Technologies
    • Printing Technologies
      • Digital
      • Technological Issues
  • OVERVIEW
    • General
      • Table WORLD LABEL DEMAND BY REGION
      • Table CHART III-1 WORLD LABEL DEMAND BY REGION, 2013
    • Materials & Technologies
      • Table WORLD LABEL DEMAND BY APPLICATION METHOD & MATERIAL
    • Application Methods
      • Table CHART III-2 WORLD LABEL DEMAND BY APPLICATION METHOD, 2013
      • Pressure Sensitive
        • Table WORLD PRESSURE SENSITIVE LABEL DEMAND BY REGION
      • Glue-Applied
        • Table WORLD GLUE-APPLIED LABEL DEMAND BY REGION
      • Other
        • Table WORLD OTHER LABEL DEMAND BY REGION & TYPE
    • Materials
      • Paper
        • Table WORLD PAPER LABEL DEMAND BY REGION
      • Plastic & Other
        • Table WORLD PLASTIC & OTHER LABEL DEMAND BY REGION
    • Markets
      • Table WORLD LABEL DEMAND BY MARKET
      • Table CHART III-3 WORLD LABEL DEMAND BY MARKET, 2013
      • Food
        • Table WORLD FOOD LABEL DEMAND BY REGION
      • Beverages
        • Table WORLD BEVERAGE LABEL DEMAND BY REGION
      • Pharmaceuticals
        • Table WORLD PHARMACEUTICAL LABEL DEMAND BY REGION
      • Household & Industrial Chemicals
        • Table WORLD HOUSEHOLD & INDUSTRIAL CHEMICAL LABEL DEMAND BY REGION
      • Durable Goods
        • Table WORLD DURABLE GOODS LABEL DEMAND BY REGION
      • Other
        • Table WORLD OTHER MARKETS FOR LABELS BY REGION
  • NORTH AMERICA
    • North America: General
    • North America: Label Demand by Application Method & Material
      • Table NORTH AMERICA: LABEL DEMAND BY APPLICATION METHOD & MATERIAL
      • Table CHART IV-1 NORTH AMERICA: LABEL DEMAND BY COUNTRY, 2013
    • North America: Label Demand by Market
      • Table NORTH AMERICA: LABEL DEMAND BY MARKET
    • United States
      • United States: General
      • United States: Label Demand by Application Method & Material
        • Table UNITED STATES: LABEL DEMAND BY APPLICATION METHOD & MATERIAL
      • United States: Label Demand by Market
        • Table UNITED STATES: LABEL DEMAND BY MARKET
      • United States: Label Stock Producers
      • United States: Label Converters
    • Canada
      • Canada: General
      • Canada: Label Demand by Application Method & Material
        • Table CANADA: LABEL DEMAND BY APPLICATION METHOD & MATERIAL
      • Canada: Label Demand by Market
        • Table CANADA: LABEL DEMAND BY MARKET
      • Canada: Label Stock Producers
      • Canada: Label Converters
    • Mexico
      • Mexico: General
      • Mexico: Label Demand by Application Method & Material
        • Table MEXICO: LABEL DEMAND BY APPLICATION METHOD & MATERIAL
      • Mexico: Label Demand by Market
        • Table MEXICO: LABEL DEMAND BY MARKET
      • Mexico: Label Stock Producers & Label Converters
  • WESTERN EUROPE
    • Western Europe: General
    • Western Europe: Label Demand by Application Method & Material
      • Table WESTERN EUROPE: LABEL DEMAND BY APPLICATION METHOD & MATERIAL
      • Table CHART V-1 WESTERN EUROPE: LABEL DEMAND BY COUNTRY, 2013
    • Western Europe: Label Demand by Market
      • Table WESTERN EUROPE: LABEL DEMAND BY MARKET
    • France
      • France: General
      • France: Label Demand by Application Method & Material
        • Table FRANCE: LABEL DEMAND BY APPLICATION METHOD & MATERIAL
      • France: Label Demand by Market
        • Table FRANCE: LABEL DEMAND BY MARKET
      • France: Label Stock Producers
      • France: Label Converters
    • Germany
      • Germany: General
      • Germany: Label Demand by Application Method & Material
        • Table GERMANY: LABEL DEMAND BY APPLICATION METHOD & MATERIAL
      • Germany: Label Demand by Market
        • Table GERMANY: LABEL DEMAND BY MARKET
      • Germany: Label Stock Producers
      • Germany: Label Converters
    • Italy
      • Italy: General
      • Italy: Label Demand by Application Method & Material
        • Table ITALY: LABEL DEMAND BY APPLICATION METHOD & MATERIAL
      • Italy: Label Demand by Market
        • Table ITALY: LABEL DEMAND BY MARKET
      • Italy: Label Stock Producers
      • Italy: Label Converters
    • Netherlands
      • Netherlands: General
      • Netherlands: Label Demand by Application Method & Material
        • Table NETHERLANDS: LABEL DEMAND BY APPLICATION METHOD & MATERIAL
      • Netherlands: Label Demand by Market
        • Table NETHERLANDS: LABEL DEMAND BY MARKET
      • Netherlands: Label Stock Producers & Label Converters
    • Spain
      • Spain: General
      • Spain: Label Demand by Application Method & Material
        • Table SPAIN: LABEL DEMAND BY APPLICATION METHOD & MATERIAL
      • Spain: Label Demand by Market
        • Table SPAIN: LABEL DEMAND BY MARKET
      • Spain: Label Stock Producers
      • Spain: Label Converters
    • United Kingdom
      • United Kingdom: General
      • United Kingdom: Label Demand by Application Method & Material
        • Table UNITED KINGDOM: LABEL DEMAND BY APPLICATION METHOD & MATERIAL
      • United Kingdom: Label Demand by Market
        • Table UNITED KINGDOM: LABEL DEMAND BY MARKET
      • United Kingdom: Label Stock Producers
      • United Kingdom: Label Converters
    • Other Western Europe
      • Other Western Europe: General
      • Other Western Europe: Label Demand by Application Method & Material
        • Table OTHER WESTERN EUROPE: LABEL DEMAND BY APPLICATION METHOD & MATERIAL
      • Other Western Europe: Label Demand by Market
        • Table OTHER WESTERN EUROPE: LABEL DEMAND BY MARKET
      • Other Western Europe: Label Stock Producers
      • Other Western Europe: Label Converters
  • ASIA/PACIFIC
    • Asia/Pacific: General
    • Asia/Pacific: Label Demand by Application Method & Material
      • Table ASIA/PACIFIC: LABEL DEMAND BY APPLICATION METHOD & MATERIAL
      • Table CHART VI-1 ASIA/PACIFIC: LABEL DEMAND BY COUNTRY, 2013
    • Asia/Pacific: Label Demand by Market
      • Table ASIA/PACIFIC: LABEL DEMAND BY MARKET
    • Australia
      • Australia: General
      • Australia: Label Demand by Application Method & Material
        • Table AUSTRALIA: LABEL DEMAND BY APPLICATION METHOD & MATERIAL
      • Australia: Label Demand by Market
        • Table AUSTRALIA: LABEL DEMAND BY MARKET
      • Australia: Label Stock Producers
      • Australia: Label Converters
    • China
      • China: General
      • China: Label Demand by Application Method & Material
        • Table CHINA: LABEL DEMAND BY APPLICATION METHOD & MATERIAL
      • China: Label Demand by Market
        • Table CHINA: LABEL DEMAND BY MARKET
      • China: Label Stock Producers
      • China: Label Converters
    • India
      • India: General
      • India: Label Demand by Application Method & Material
        • Table INDIA: LABEL DEMAND BY APPLICATION METHOD & MATERIAL
      • India: Label Demand by Market
        • Table INDIA: LABEL DEMAND BY MARKET
      • India: Label Stock Producers & Label Converters
    • Indonesia
      • Indonesia: General
      • Indonesia: Label Demand by Application Method & Material
        • Table INDONESIA: LABEL DEMAND BY APPLICATION METHOD & MATERIAL
      • Indonesia: Label Demand by Market
        • Table INDONESIA: LABEL DEMAND BY MARKET
      • Indonesia: Label Stock Producers & Label Converters
    • Japan
      • Japan: General
      • Japan: Label Demand by Application Method & Material
        • Table JAPAN: LABEL DEMAND BY APPLICATION METHOD & MATERIAL
      • Japan: Label Demand by Market
        • Table JAPAN: LABEL DEMAND BY MARKET
      • Japan: Label Stock Producers & Label Converters
    • South Korea
      • South Korea: General
      • South Korea: Label Demand by Application Method & Material
        • Table SOUTH KOREA: LABEL DEMAND BY APPLICATION METHOD & MATERIAL
      • South Korea: Label Demand by Market
        • Table SOUTH KOREA: LABEL DEMAND BY MARKET
      • South Korea: Label Stock Producers & Label Converters
    • Taiwan
      • Taiwan: General
      • Taiwan: Label Demand by Application Method & Material
        • Table TAIWAN: LABEL DEMAND BY APPLICATION METHOD & MATERIAL
      • Taiwan: Label Demand by Market
        • Table TAIWAN: LABEL DEMAND BY MARKET
      • Taiwan: Label Stock Producers & Label Converters
    • Other Asia/Pacific
      • Other Asia/Pacific: General
      • Other Asia/Pacific: Label Demand by Application Method & Material
        • Table OTHER ASIA/PACIFIC: LABEL DEMAND BY APPLICATION METHOD & MATERIAL
      • Other Asia/Pacific: Label Demand by Market
        • Table OTHER ASIA/PACIFIC: LABEL DEMAND BY MARKET
      • Other Asia/Pacific: Label Stock Producers
      • Other Asia/Pacific: Label Converters
  • OTHER REGIONS
    • Central & South America
      • Central & South America: General
      • Central & South America: Label Demand by Application Method & Material
        • Table CENTRAL & SOUTH AMERICA: LABEL DEMAND BY APPLICATION METHOD & MATERIAL
      • Central & South America: Label Demand by Market
        • Table CENTRAL & SOUTH AMERICA: LABEL DEMAND BY MARKET
      • Brazil
        • Table BRAZIL: LABEL DEMAND BY APPLICATION METHOD & MATERIAL
        • Table BRAZIL: LABEL DEMAND BY MARKET
      • Other Central & South America
        • Table OTHER CENTRAL & SOUTH AMERICA: LABEL DEMAND BY APPLICATION METHOD & MATERIAL
        • Table OTHER CENTRAL & SOUTH AMERICA: LABEL DEMAND BY MARKET
    • Eastern Europe
      • Eastern Europe: General
      • Eastern Europe: Label Demand by Application Method & Material
        • Table EASTERN EUROPE: LABEL DEMAND BY APPLICATION METHOD & MATERIAL
      • Eastern Europe: Label Demand by Market
        • Table EASTERN EUROPE: LABEL DEMAND BY MARKET
      • Russia
        • Table RUSSIA: LABEL DEMAND BY APPLICATION METHOD & MATERIAL
        • Table RUSSIA: LABEL DEMAND BY MARKET
      • Other Eastern Europe
        • Table OTHER EASTERN EUROPE: LABEL DEMAND BY APPLICATION METHOD & MATERIAL
        • Table OTHER EASTERN EUROPE: LABEL DEMAND BY MARKET
    • Africa/Mideast
      • Africa/Mideast: General
      • Africa/Mideast: Label Demand by Application Method & Material
        • Table AFRICA/MIDEAST: LABEL DEMAND BY APPLICATION METHOD & MATERIAL
      • Africa/Mideast: Label Demand by Market
        • Table AFRICA/MIDEAST: LABEL DEMAND BY MARKET
      • Turkey
        • Table TURKEY: LABEL DEMAND BY APPLICATION METHOD & MATERIAL
        • Table TURKEY: LABEL DEMAND BY MARKET
      • Other Africa/Mideast
        • Table OTHER AFRICA/MIDEAST: LABEL DEMAND BY APPLICATION METHOD & MATERIAL
        • Table OTHER AFRICA/MIDEAST: LABEL DEMAND BY MARKET
  • INDUSTRY STRUCTURE
    • General
      • Table WORLD LABEL SALES BY COMPANY, 2013
    • Market Share
      • Label Stock Producers
        • Table CHART VIII-1 WORLD LABEL STOCK MARKET SHARE, 2013
      • Label Printers & Converters
        • Table CHART VIII-2 WORLD FINISHED LABEL MARKET SHARE, 2013
    • Acquisitions & Divestitures
      • Table SELECTED ACQUISITIONS & DIVESTITURES
    • Cooperative Agreements
      • Table SELECTED COOPERATIVE AGREEMENTS
    • Competitive Strategies
    • Manufacturing
    • Marketing & Distribution
    • Company Profiles
      • Ahlstrom Corporation
      • AMC AG
      • Apli Paper SAU
      • Autajon Group
      • Avery Dennison Corporation
      • Bemis Company Incorporated
      • Brady Corporation
      • CCL Industries Incorporated
      • CCRR Participações SA
      • Cenveo Incorporated
      • Chesapeake Limited
      • Clondalkin Group Holdings BV
      • Constantia Flexibles Group GmbH
      • CPC Group
      • Donnelley (RR) & Sons Company
      • Etiquetas Brasil Limitada
      • Exxon Mobil Corporation
      • Fedrigoni SpA
      • FLEXcon Corporation
      • Fort Dearborn Company
      • Fuji Seal International Incorporated
      • Gascogne SA
      • Green Bay Packaging Incorporated
      • HERMA GmbH
      • Huhtamäki Oyj
      • Innovia Films Limited
      • Lintec Corporation
      • Loparex BV
      • Mondi Group
      • Multi-Color Corporation
      • Munksjö Oyj
      • Nampak Limited
      • Nitto Denko Corporation
      • Packaging Corporation of America
      • RAKO Etiketten GmbH & Company KG
      • Ricoh Company Limited
      • Roxcel Handelsgesellschaft mbH
      • Sappi Limited
      • ScandStick AB
      • Shanghai Jinda Plastic Company Limited
      • Skanem AS
      • Standard Register Company
      • Stora Enso Oyj
      • Taghleef Industries LLC
      • 3M Company
      • Toppan Printing Company Limited
      • UPM-Kymmene Corporation
      • WS Packaging Group Incorporated
    • Other Companies Mentioned in the Study

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report