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World Industrial & Institutional (I&I) Cleaning Chemicals

Developing markets to spur world growth over 4.7% annually through 2016
Worldwide demand for I&I cleaning chemicals will grow 4.7 percent annually, exceeding $44 billion in 2016. Overall, the fastest growing applications will be in health care, and food and beverage processing. Developing markets in Asia, Africa and Eastern Europe will lead advances. This is particularly true in China, where the market ceiling continues to grow upward due to an unparalleled combination of modernization and economic expansion. A few other countries, such as India, are likely to register comparable rates of growth. But India remains a much smaller and less fully developed market for I&I cleaning chemicals.

The outlook will also improve in developed markets as well. In the US market, still by far the world’s largest, gains will be strongest in health care, in light of the aging US population, which will lead to more frequent doctor visits and more hospital traffic. In the health care market, unlike other environments with less rigorous disinfection requirements, the long-term concerns about overuse of disinfectants creating super-resistant strains of bacteria usually take a back seat to the more immediate and pressing concerns of patient care, infection control, and the prevention of hospital-acquired infections.

Disinfectants to lead growth
Around the world, sales of disinfectants and sanitizers will experience healthy advances as food industry participants at all levels seek to satisfy the stringent safety requirements of consumers, regulators, and national and global food retailers and foodservice companies. Worldwide increases in infection control efforts will boost demand in health care settings, a trend that will be beneficial not only for specialized disinfectants, but for more general janitorial/sanitation products as well.

Interest increases in sustainability
Environmental and regulatory considerations are spurring technological development and changes in the cleaning chemical product mix. Moreover, manufacturers are seeking ways to make their products more sustainable. Consequently, products that present the greatest concern in terms of environmental and workplace safety will face greater competition from plant-derived compounds and other more environmentally benign ingredients. This is true in developing markets as well, although many of the innovations will come in the form of packaging reductions and reduced energy consumption in production, rather than dramatic changes in product formulation.

General purpose, floor care products to pace advances
General purpose cleaners and floor care products will remain the largest product categories, combining to account for almost 45 percent of overall demand. However, growth in demand for these products will be somewhat slower than average. General purpose cleaners will be replaced by more specialized products, particularly in developing markets. Growth for floor care products will be restrained by market maturity in many of the larger markets, and a trend favoring somewhat simplified floor care routines, in part to reduce labor costs. Nevertheless, favorable growth prospects exist for multifunctional general purpose cleaning products with greater convenience and user safety -- such as those products that contain antibacterial additives or are suitable for use in a variety of applications.


PRESS RELEASE

World Demand for Industrial & Institutional Cleaning Chemicals to Exceed $44 Billion in 2016

World demand for industrial and institutional (I&I) cleaning chemicals is projected to increase 4.7 percent per year to $44.4 billion in 2016. Although North America and Western Europe will continue to account for more than half of global demand, much faster growth is expected in developing regions. The Chinese market will continue to grow at a robust pace, even as economic growth in China begins to moderate. The potentially large Indian market will post the world’s fastest gains, but will remain far less developed, even by the standards of the region. These and other trends are presented in World I&I Cleaning Chemicals, a new study from The Freedonia Group, Inc., a Cleveland-based industry market research firm.

Among more developed markets, growth will improve as the global economic condition brightens. In the US market, by far the world’s largest, I&I cleaning chemicals will benefit from the economic recovery, boosting manufacturing activity and raising the patronization rates of commercial establishments -- which will contribute to increases in demand for products used to clean restaurants, hotels, and other commercial facilities. There will be a similar rebound in Western Europe and Japan, although gains in those locations will be generally smaller.

The products expected to register above average growth are generally those which are used in faster growing applications, such as health care and food processing. Disinfectants and sanitizers will be the foremost beneficiaries of this trend, particularly in areas in which they typically have been underutilized, but also in developed areas due to more intensive infection control efforts and the continuously evolving nature of bacterial and other microbial threats.

  • INTRODUCTION
  • EXECUTIVE SUMMARY
    • Table WORLD INDUSTRIAL & INSTITUTIONAL (I&I) CLEANING CHEMICAL DEMAND (million dollars)
  • MARKET ENVIRONMENT
    • General
    • World Economic Overview
      • Recent Historical Trends
      • World Economic Outlook
        • Table WORLD GROSS DOMESTIC PRODUCT BY REGION (billion 2010 dollars)
    • World Demographic Outlook
      • Population
        • Table WORLD POPULATION BY REGION (million persons)
      • Households
        • Table WORLD HOUSEHOLDS BY REGION (million)
      • Urbanization Patterns
        • Table WORLD URBAN POPULATION BY REGION (million persons)
    • World Consumer Spending Patterns
      • Table WORLD PERSONAL CONSUMPTION EXPENDITURES BY REGION (billion 2010 dollars)
    • World Manufacturing Outlook
      • Table WORLD MANUFACTURING VALUE ADDED BY REGION (billion 2010 dollars)
    • World Food & Beverage Processing Outlook
      • Table WORLD FOOD & BEVERAGE MANUFACTURING VALUE ADDED BY REGION (billion 2010 dollars)
    • World Motor Vehicle Outlook
      • Table WORLD MOTOR VEHICLES IN USE BY REGION (million)
    • World Foodservice Outlook
      • Table WORLD FOODSERVICE EXPENDITURES BY REGION (billion dollars)
    • Environmental & Regulatory Issues
    • International Trade
  • OVERVIEW
    • General
      • Table WORLD INDUSTRIAL & INSTITUTIONAL (I&I) CLEANING CHEMICAL DEMAND BY REGION (million dollars)
    • Products
      • Table WORLD I&I CLEANING CHEMICAL DEMAND BY TYPE (million dollars)
      • General Purpose Cleaners
        • Table I&I GENERAL PURPOSE CLEANING CHEMICAL DEMAND BY REGION (million dollars)
      • Floor Care
        • Table I&I FLOOR CARE CHEMICAL DEMAND BY REGION (million dollars)
      • Warewashing
        • Table I&I WAREWASHING CHEMICAL DEMAND BY REGION (million dollars)
      • Disinfectants & Sanitizers
        • Table WORLD I&I DISINFECTANT & SANITIZER DEMAND BY REGION (million dollars)
      • Laundry Care
        • Table WORLD I&I LAUNDRY CARE CHEMICAL DEMAND BY REGION (million dollars)
      • Other
        • Table OTHER I&I CLEANING CHEMICAL DEMAND BY REGION (million dollars)
    • Markets
      • Table WORLD I&I CLEANING CHEMICAL DEMAND BY MARKET (million dollars)
      • Commercial
        • Table COMMERCIAL DEMAND FOR I&I CLEANING CHEMICALS BY REGION & MARKET (million dollars)
      • Manufacturing
        • Table MANUFACTURING DEMAND FOR I&I CLEANING CHEMICALS BY REGION & MARKET (million dollars)
      • Institutional & Government
        • Table WORLD INSTITUTIONAL & GOVERNMENT DEMAND FOR I&I CLEANING CHEMICALS BY REGION (million dollars)
  • NORTH AMERICA
    • North America: General
      • Table NORTH AMERICA: KEY INDICATORS FOR I&I CLEANING CHEMICAL DEMAND
      • North America: I&I Cleaning Chemical Demand
        • Table NORTH AMERICA: I&I CLEANING CHEMICAL DEMAND BY TYPE & MARKET (million dollars)
    • United States
      • Table UNITED STATES: KEY INDICATORS FOR I&I CLEANING CHEMICAL DEMAND
      • Table UNITED STATES: I&I CLEANING CHEMICAL DEMAND BY TYPE & MARKET (million dollars)
    • Canada
      • Table CANADA: KEY INDICATORS FOR I&I CLEANING CHEMICAL DEMAND
      • Table CANADA: I&I CLEANING CHEMICAL DEMAND BY TYPE & MARKET (million US dollars)
    • Mexico
      • Table MEXICO: KEY INDICATORS FOR I&I CLEANING CHEMICAL DEMAND
      • Table MEXICO: I&I CLEANING CHEMICAL DEMAND BY TYPE & MARKET (million dollars)
  • WESTERN EUROPE
    • Western Europe: General
      • Table WESTERN EUROPE: KEY INDICATORS FOR I&I CLEANING CHEMICAL DEMAND
    • Western Europe: I&I Cleaning Chemical Demand
      • Table WESTERN EUROPE: I&I CLEANING CHEMICAL DEMAND BY TYPE & MARKET (million dollars)
    • France
      • Table FRANCE: KEY INDICATORS FOR I&I CLEANING CHEMICAL DEMAND
      • Table FRANCE: I&I CLEANING CHEMICAL DEMAND BY TYPE & MARKET (million dollars)
    • Germany
      • Table GERMANY: KEY INDICATORS FOR I&I CLEANING CHEMICAL DEMAND
      • Table GERMANY: I&I CLEANING CHEMICAL DEMAND BY TYPE & MARKET (million dollars)
    • Italy
      • Table ITALY: KEY INDICATORS FOR I&I CLEANING CHEMICAL DEMAND
      • Table ITALY: I&I CLEANING CHEMICAL DEMAND BY TYPE & MARKET (million dollars)
    • Netherlands
      • Table NETHERLANDS: KEY INDICATORS FOR I&I CLEANING CHEMICAL DEMAND
      • Table NETHERLANDS: I&I CLEANING CHEMICAL DEMAND BY TYPE & MARKET (million dollars)
    • Spain
      • Table SPAIN: KEY INDICATORS FOR I&I CLEANING CHEMICAL DEMAND
      • Table SPAIN: I&I CLEANING CHEMICAL DEMAND BY TYPE & MARKET (million dollars)
    • United Kingdom
      • Table UNITED KINGDOM: KEY INDICATORS FOR I&I CLEANING CHEMICAL DEMAND
      • Table UNITED KINGDOM: I&I CLEANING CHEMICAL DEMAND BY TYPE & MARKET (million dollars)
    • Other Western Europe
      • Table OTHER WESTERN EUROPE: KEY INDICATORS FOR I&I CLEANING CHEMICAL DEMAND
      • Table OTHER WESTERN EUROPE: I&I CLEANING CHEMICAL DEMAND BY COUNTRY, TYPE, & MARKET (million dollars)
  • ASIA/PACIFIC
    • Asia/Pacific: General
      • Table ASIA/PACIFIC: KEY INDICATORS FOR I&I CLEANING CHEMICAL DEMAND
    • Asia/Pacific: I&I Cleaning Chemical Demand
      • Table ASIA/PACIFIC: I&I CLEANING CHEMICAL DEMAND BY TYPE & MARKET (million dollars)
    • Australia: General
      • Table AUSTRALIA: KEY INDICATORS FOR I&I CLEANING CHEMICAL DEMAND
      • Table AUSTRALIA: I&I CLEANING CHEMICAL DEMAND BY TYPE & MARKET (million US dollars)
    • China
      • Table CHINA: KEY INDICATORS FOR I&I CLEANING CHEMICAL DEMAND
      • Table CHINA: I&I CLEANING CHEMICAL DEMAND BY TYPE & MARKET (million dollars)
    • India
      • Table INDIA: KEY INDICATORS FOR I&I CLEANING CHEMICAL DEMAND
      • Table INDIA: I&I CLEANING CHEMICAL DEMAND BY TYPE & MARKET (million dollars)
    • Indonesia
      • Table INDONESIA: KEY INDICATORS FOR I&I CLEANING CHEMICAL DEMAND
      • Table INDONESIA: I&I CLEANING CHEMICAL DEMAND BY TYPE & MARKET (million dollars)
    • Japan
      • Table JAPAN: KEY INDICATORS FOR I&I CLEANING CHEMICAL DEMAND
      • Table JAPAN: I&I CLEANING CHEMICAL DEMAND BY TYPE & MARKET (million dollars)
    • South Korea
      • Table SOUTH KOREA: KEY INDICATORS FOR I&I CLEANING CHEMICAL DEMAND
      • Table SOUTH KOREA: I&I CLEANING CHEMICAL DEMAND BY TYPE & MARKET (million dollars)
    • Taiwan
      • Table TAIWAN: KEY INDICATORS FOR I&I CLEANING CHEMICAL DEMAND
      • Table TAIWAN: I&I CLEANING CHEMICAL DEMAND BY TYPE & MARKET (million US dollars)
    • Other Asia/Pacific
      • Table OTHER ASIA/PACIFIC: KEY INDICATORS FOR I&I CLEANING CHEMICAL DEMAND
      • Table OTHER ASIA/PACIFIC: I&I CLEANING CHEMICAL DEMAND BY COUNTRY, TYPE, & MARKET (million dollars)
  • OTHER REGIONS
    • Central & South America
      • Table CENTRAL & SOUTH AMERICA: KEY INDICATORS FOR I&I CLEANING CHEMICAL DEMAND
      • Table CENTRAL & SOUTH AMERICA: I&I CLEANING CHEMICAL DEMAND BY TYPE & MARKET (million dollars)
      • Brazil
        • Table BRAZIL: KEY INDICATORS FOR I&I CLEANING CHEMICAL DEMAND
        • Table BRAZIL: I&I CLEANING CHEMICAL DEMAND BY TYPE & MARKET (million dollars)
      • Other Central & South America
        • Table OTHER CENTRAL & SOUTH AMERICA: KEY INDICATORS FOR I&I CLEANING CHEMICAL DEMAND
        • Table OTHER CENTRAL & SOUTH AMERICA: I&I CLEANING CHEMICAL DEMAND BY COUNTRY, TYPE, & MARKET (million dollars)
    • Eastern Europe
      • Table EASTERN EUROPE: KEY INDICATORS FOR I&I CLEANING CHEMICAL DEMAND
      • Table EASTERN EUROPE: I&I CLEANING CHEMICAL DEMAND BY TYPE & MARKET (million dollars)
      • Russia
        • Table RUSSIA: KEY INDICATORS FOR I&I CLEANING CHEMICAL DEMAND
        • Table RUSSIA: I&I CLEANING CHEMICAL DEMAND BY TYPE & MARKET (million dollars)
      • Other Eastern Europe
        • Table OTHER EASTERN EUROPE: KEY INDICATORS FOR I&I CLEANING CHEMICAL DEMAND
        • Table OTHER EASTERN EUROPE: I&I CLEANING CHEMICAL DEMAND BY COUNTRY, TYPE, & MARKET (million dollars)
    • Africa/Mideast
      • Table AFRICA/MIDEAST: KEY INDICATORS FOR I&I CLEANING CHEMICAL DEMAND
      • Table AFRICA/MIDEAST: I&I CLEANING CHEMICAL DEMAND BY COUNTRY, TYPE, & MARKET (million dollars)
  • INDUSTRY STRUCTURE
    • General
      • Table WORLD I&I CLEANING CHEMICAL SALES BY COMPANY, 2011 (million dollars)
    • Market Share
    • Industry Restructuring
      • Table SELECTED ACQUISITIONS & DIVESTITURES
    • Competitive Strategies
      • Integration & Diversification
      • Product Development
      • Cooperative Agreements
        • Table SELECTED COOPERATIVE AGREEMENTS
    • Marketing
    • Distribution
    • Company Profiles
      • Akzo Nobel NV
      • Albemarle Corporation
      • Arrow-Magnolia International Incorporated
      • Barr (WM) & Company
      • BASF SE
      • Berwind Corporation
      • Betco Corporation
      • Bluestar Environment Engineering Company Limited
      • Cellucap Manufacturing Company
      • Christeyns NV
      • Church & Dwight Company Incorporated
      • Clariant International Limited
      • Clorox Company
      • CPAC Incorporated
      • Croda International plc
      • Dow Chemical Company
      • Earth Alive Clean Technologies Incorporated
      • Eastman Chemical Company
      • Ecolab Incorporated
      • FMC Corporation
      • GOJO Industries Incorporated
      • Henkel AG & Company KGaA
      • Huntsman Corporation
      • Illinois Tool Works Incorporated
      • Innophos Holdings Incorporated
      • Kao Corporation
      • Katy Industries Incorporated
      • Kimberly-Clark Corporation
      • Koch Industries Incorporated
      • Lion Corporation
      • Lonza Group Limited
      • MacDermid Group Incorporated
      • National Chemical Laboratories Incorporated
      • NCH Corporation
      • Petroferm Incorporated
      • PQ Corporation
      • Procter & Gamble Company
      • Reckitt Benckiser plc
      • Rochester Midland Corporation
      • Sealed Air Corporation
      • Sherwin-Williams Company
      • Sinochem Group
      • Solvay SA
      • Spartan Chemical Company Incorporated
      • State Industrial Products Corporation
      • Stepan Company
      • Tennant Company
      • 3M Company
      • Zep Incorporated
    • Additional Companies Mentioned in Study

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