Home Improvement Consumer Insights 2022
Consumers have always been concerned about the maintenance and upkeep of their homes, but what that means in terms of motivating factors, frequency, money spent, shopping habits, and who is doing the work does change. More time spent at home and a shift in both working and recreational habits have had particularly strong effects on home improvement activity in the pandemic era. The differences in home improvement activity across demographic groups points to which consumers are open to increased spending, which products appeal to them, and what factors motivate their home improvements.
With a focus on “what’s next” and current consumer trends, Home Improvement Consumer Insights 2022 is packed with insights about consumer trends, behavior, and motivations to help building supplies producers, retailers, building contractors, and investors gauge consumer perspectives and find areas for growth in a competitive market.
Home Improvement Consumer Insights 2022 provides actionable and data-driven insights about home improvement viewpoints of American consumers. This report analyzes consumer insights and trends for home improvement in the US, along with related shopping habits and trends in highlighted supply areas. Survey data capture insights in 2021 and 2022 as well as display historical trends in consumer sentiment. Survey responses in this study reveal consumer sentiment regarding major remodeling activity – including who does the work, where supplies are bought, and factors driving purchases – and how the COVID-19 pandemic affected home remodeling activity.
Consumer opinion on the topics above is analyzed by the following metrics:
GenderScope of the Report
Annual Household Income
Presence of Minor Children At Home
Type of Housing
Home Improvement Consumer Insights 2022 is the go-to source for a complete understanding of U.S. consumer trends in home improvement activity and spending. This report combines The Freedonia Group’s extensive monitoring of the construction market with proprietary surveys, and evaluates current trends and future directions for marketing and retailing, along with consumer patterns during the pandemic and across the broader home improvement and construction market.
This report examines the current dynamics of home improvement activity. Consumer demographics, perceptions, motivations, and behavior pertaining to their home and needs therein are examined, as are the effects of the COVID-19 pandemic on consumers in those contexts. These consumer insights are indicative of present and future market opportunities.
This report includes analysis, data, trends, and customized cross tabs using two survey resources:
- data from The Freedonia Group’s proprietary national online survey conducted from February 2021, June 2021, August 2021, October-November 2021, November-December 2021, and February 2022
- data from syndicated national consumer survey results from MRI-Simmons Fall 2011-2021 Reports
Home Improvement Consumer Insights 2022 has dozens of tables and figures displaying exclusive numerical survey data. Data is broken out, analyzed, and discussed by characteristics such as age, gender, income, work-from-home status, family status, type of housing, geographic region, and urban/suburban/rural location. This report also includes in-depth analysis of COVID-19 trends affecting home improvement trends.