US Home Gardening Consumer Insights

US Home Gardening Consumer Insights

Long before the COVID-19 pandemic spread to the US in 2020, many consumers had engaged in gardening as a routine chore or even an enjoyable activity. The US has historically featured a strong garden culture, where food gardening is a symbol of self-sufficiency and sustainable living, and decorative gardens correlate with curb appeal, pride of ownership, and even neighborly competition (keeping up with the Jones' yard, perhaps). Families also view gardens, especially food gardens, as a chance for children to spend time outdoors and learn more about where food comes from.

In the years leading up to the pandemic, both the increase in dual income families and children's increasingly busy schedules – which in many cases prevented them from performing gardening as a chore – led some households to shift to maintenance-free gardens or to opt for property care services. However, the pandemic lead to many employees who could complete their tasks outside of the office transitioned to work-from-home positions, allowing more time to maintain gardens themselves.

The pandemic had other effects on gardening activity as well. Consumers concerned about the health risk of the pandemic are more likely to entertain outdoors at home and thus invest in their gardens and landscaping. Additionally, many consumers found that gardening was a good way to relieve stress and anxiety brought on by the pandemic or life changes related to the pandemic

Where consumers live plays an important role in whether they are likely to have gardens at all. For instance, residents in several of the western states are dealing with the effects of a long-running drought, leading some to invest instead in artificial grass and drought-resistant plants native to the area rather than conventional gardens. Additionally, residents of urban areas are less likely to have gardens to care for due to small yards, if any, for single-family housing and the prevalence of multifamily housing without individual yards. Still, these consumers have options for indoor gardening, raising plants on balconies and patios, and participating in community gardening.

This report includes analysis, data, trends, and customized cross tabs related to homeownership and renting, COVID-19, work-from-home trends, and lawn care activity using:

Proprietary results from the April-May 2020, August 2020, November-December 2020, February-March 2021, June 2021, August-September 2021, October-November 2021, November-December 2021, February 2022, May 2022, and August 2022 editions of The Freedonia Group National Online Consumer Survey Syndicated national consumer survey results from MRI-Simmons Fall 2011-2021 Reports.

Consumers' opinion on the topics above is analyzed by the following metrics:
age group
gender
urban/suburban/rural location
household income
region
homeownership

Scope of the Report

This study examines consumer insights and trends in the US regarding gardening activity. Survey data display historical trends and consumer sentiment back to 2011, including pandemic-era highlights for 2020-2022.


  • Introduction
  • Homeownership & Rental
    • Historical Trends
      • Table US Homeownership & Rental Rates, 2011 - 2021
    • Homeownership vs. Rental Rates: Age Groups
      • Table US Homeownership & Rental Rates by Age Group, 2011 - 2021
    • Homeownership vs. Rental Rates: Annual Household Incomes
      • Table US Homeownership & Rental Rates by Household Income Bracket, 2021
    • Owned Land & Property Size
      • Table US Homeownership Rates by Property Size, 2011 - 2021
    • Relocation Trends
      • Table “Have You Changed Where You Live in the Past 12 Months?” by Urban vs. Rural Setting, US Region, Type of Housing, &Age Group, 2022
  • COVID-19 Insights
    • Most Still Consider the Pandemic a Health Threat Personally or to Family/Friends
      • Table Coronavirus Health Concerns: “I am concerned about the…”, 2020 - 2022
      • Table Figure 3-1. COVID-19 Statistics, March 2020 - October 2022
      • Health Threat Feelings by Location of Work
        • Table Figure 3-2. “The Current Coronavirus Pandemic is a Health Threat to Me, Personally” by Area of Work, 2022
      • Health Threat Feelings by Age Group
        • Table Figure 3-3. “The Current Coronavirus Pandemic is a Health Threat to Me, Personally” by Age Group, 2022
    • Concerns About COVID-19 Variants
      • Concerns About Variants of COVID-19 are Significant
        • Table Figure 3-4. Concerns about the Delta/Omicron Variant & Future Variants of COVID-19, 2021 - 2022
      • Concern About Variants by Location of Work
        • Table Figure 3-5. “I Am Concerned About the Health Threat of Omicron & Future Potential Variants of COVID-19” by Location of Work, 2022
      • Concern About Variants by Age Group
        • Table Figure 3-6. “I Am Concerned About the Health Threat of Omicron & Future Potential Variants of COVID-19” by Age Group, 2022
    • Negative Personal Effects of the Pandemic
      • Negative Effects Reported in 2020 and 2021
        • Table Coronavirus Concerns: “The coronavirus has negatively affected my…”, 2020 - 2021
      • Continuing Mental and Physical Health Effects
        • Table Changes in Mental & Physical Symptoms During the Pandemic, 2022
        • Table “Please rate changes to how you currently feel in these areas (stress, tiredness, anxiety), compared to before the COVID-19 pandemic (before March 2020)”, 2022
        • Table Figure 3-7. “Considering How My Stress Levels Are Compared to Before the COVID-19 Pandemic, I Feel…” by Gender & Age Group, 2022
        • Table Figure 3-8. “Considering How My Anxiety Levels Are Compared to Before the COVID-19 Pandemic, I Feel…” by Gender & Age Group, 2022
        • Table Figure 3-9. “Considering How Tired I Feel Compared to Before the COVID-19 Pandemic, I Feel…” by Gender & Age Group, 2022
        • Table “Please rate changes to how you currently feel in these areas (energy levels, focus), compared to before the COVID-19 pandemic (before March 2020)”, 2022
    • Pandemic Trends in Gardening
      • Pandemic Trends in Gardening: Demographic Groups
        • Table “How Has Your Personal Activity Patterns Changed in the Wake of COVID-19: Working in My Garden” by Gender, Age, Work-From-Home Status, Location, Region, Type of Housing, &Access to Private Yard 2022
      • Pandemic Trends in Gardening: Changes in Mental & Physical Symptoms
        • Table “How Has Your Personal Activity Patterns Changed in the Wake of COVID-19: Working in My Garden” by Changes in Mental & Physical Symptoms During the Pandemic, 2022
  • COVID-19: Work-From-Home Trends
    • More Than Half of Employees Are Set Up to Work From Home
      • Table Figure 4-1. “Are You Set Up to Do Your Normal Work from Home?”, 2022
    • Differences Between Full-Time & Part-Time Employees
      • Table Figure 4-2. “Are You Set Up to Do Your Normal Work from Home?”, 2022
    • Differences by Location of Original Workplace
      • Table Figure 4-3. “Are You Set Up to Do Your Normal Work from Home?”, 2022
    • Changes in Work-From-Home
      • Table Figure 4-4. Insights into Changes in Work Location Routines, 2020 & 2022
    • Remote Work Over Time
      • Table Remote Work Trends, 2016 - 2022
  • Historical Trends in Gardening Activity
    • Engaging in Gardening Activity
      • Table Gardening: Activity, Size of Garden, &Type of Outdoor Gardening, 2017 - 2021
      • Table Figure 5-1. Historical Trends in Outdoor Gardening Activity, 2011 - 2021
    • Use of Property & Garden Maintenance Services
      • Table Figure 5-2. Historical Trends in Use of Property & Garden Maintenance Services, 2011 - 2021
    • Ownership of Gardening Equipment
      • Table Ownership of Powered Gardening Equipment, 2017 - 2021
    • Purchase of Garden Care Consumables
      • Table Select Gardening Consumables Bought in the Last 12 Months, 2017 - 2021
  • Demographics of Gardening Activity
    • Gardening Activity & Maintenance Services: Demographic Trends
      • Gardening Activity & Maintenance Services: Gender
        • Table Gardening: Activity, Size of Garden, Types of Gardening, &Use of Services, by Gender, 2021
      • Gardening Activity & Maintenance Services: Age Group
        • Table Gardening: Activity, Size of Garden, Types of Gardening, &Use of Services, by Age Group, 2021
      • Gardening Activity & Maintenance Services: Region
        • Table Gardening: Activity, Size of Garden, Types of Gardening, &Use of Services by Region, 2021
      • Gardening Activity & Maintenance Services: Homeownership
        • Table Gardening: Activity, Size of Garden, Types of Gardening, &Use of Services by Homeownership, 2021
      • Gardening Activity & Maintenance Services: Household Income
        • Table Gardening: Activity, Size of Garden, Types of Gardening, &Use of Services by Household Income Bracket, 2021
    • Gardening Equipment Ownership: Demographic Trends
      • Gardening Equipment Ownership: Gender
        • Table Gardening Equipment Ownership by Gender, 2021
      • Gardening Equipment Ownership: Age Group
        • Table Gardening Equipment Ownership by Age Group, 2021
      • Gardening Equipment Ownership: Region
        • Table Gardening Equipment Ownership by Region, 2021
      • Gardening Equipment Ownership: Homeownership
        • Table Gardening Equipment Ownership by Homeownership, 2021
      • Gardening Equipment Ownership: Household Income
        • Table Gardening Equipment Ownership by Household Income Bracket, 2021
    • Purchase of Gardening Consumables: Demographic Trends
      • Purchase of Gardening Consumables: Gender
        • Table Select Gardening Consumables Bought in the Last 12 Months by Gender, 2021
      • Purchase of Gardening Consumables: Age Group
        • Table Select Gardening Consumables Bought in the Last 12 Months by Age Group, 2021
      • Purchase of Gardening Consumables: Region
        • Table Select Gardening Consumables Bought in the Last 12 Months by Region, 2021
      • Purchase of Gardening Consumables: Homeownership
        • Table Select Gardening Consumables Bought in the Last 12 Months by Homeownership, 2021
      • Purchase of Gardening Consumables: Household Income
        • Table Select Gardening Consumables Bought in the Last 12 Months by Household Income, 2021
  • Gardening Activity
    • Location of Gardening
      • Table “Where Do You Grow Your Plants?” by Gender, Age Group, Urban vs. Rural Setting, Region, &Type of Housing, 2022
    • Plants in Gardens
      • Table “What Plants Do You Grow In Your Garden?” by Gender, Age Group, Urban vs. Rural Setting, Region, &Type of Housing, 2022
    • Organic Gardening
      • Table Consumer Insights On Organic Gardening, by Gender, Age, Urban vs. Rural Setting, Region, Type of Housing, &Presence of Children Under 18 at Home, 2022
    • Plant Parents
      • Table Consumer Insights on Plant “Parenting” by Gender, Age Group, Urban vs. Rural Setting, Region, Type of Housing, Presence of Children Under 18 at Home, 2022
    • Why Garden?
      • Why Garden: By Gender
        • Table “I Participate in Gardening…” by Gender, 2022
      • Why Garden: By Age Group
        • Table “I Participate in Gardening…” by Age Group, 2022
      • Why Garden: By Location of Home
        • Table “I Participate in Gardening…” by Location of Home, 2022
      • Why Garden: By Region
        • Table “I Participate in Gardening…” by Region, 2022
      • Why Garden: By Type of Housing
        • Table “I Participate in Gardening…” by Type of Housing, 2022
      • Why Garden: By Presence of Children Under Age 18 At Home
        • Table “I Participate in Gardening…” by Presence of Children Under 18 in the Home, 2022
  • Appendix
    • Related Studies & Reports
      • Consumer Insights Reports
      • Freedonia Industry Studies
      • Freedonia Focus Reports
      • Packaged Facts Reports
      • Knowledge Center
    • Macroeconomic Assumptions
      • Economic Environment
        • Table Macroeconomic Indicators, 2011 – 2026
      • Demographic Trends
        • Table Population & Households, 2011 - 2026
      • Housing Stock
        • Table Housing Stock by Type, 2011 – 2026

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