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Global E-Commerce

Global E-Commerce

Global e-commerce demand is projected to nearly double by 2023, expanding 12.9% annually to $6.7 trillion. Ongoing economic development and increasing internet and smartphone penetration will fuel growth in areas with limited existing e-commerce activity.

This report covers e-commerce retail sales by Market, Region, and Country, along with a discussion of general retail industry trends. Data are given in dollar value.

E-commerce markets covered in the study include:
Clothing, Footwear, and Accessories
Computer Hardware, Software, and Cell Phones
Toys, Hobby Goods, Games, and Sporting Goods
Furniture and Furnishings
Electronics and Appliances
Books, Magazines, Music, and Video
Drugs, Health Care, and Beauty Aids
Food, Beer, and Wine
Other Merchandise
Services

Regions for e-commerce sales include:
North America
Asia/Pacific
Latin America
Western Europe
Eastern Europe
Africa/Mideast

Scope of the Report
This report covers the scope, size, and growth of the global e-commerce market including key trends in regional and country markets and the types of products sold. Historical data are provided for 2013 and 2018 with forecasts for 2023 and 2028. Data are provided in dollar value. Also included are analysis of the top e-commerce retailers.


  • EXECUTIVE SUMMARY
    • Table Figure 1-1 | Key Trends in the Global E-Commerce Market
  • GLOBAL MARKET OVERVIEW
    • Key Findings
      • Table Figure 2-1 | Global E-Commerce Market Overview
    • Factors Impacting Demand
      • Global Internet Connections
        • Table Figure 2-2 | Internet Penetration Rates by Country, 2018
      • Sales Trends by Income Level
        • Table Figure 2-3 | E-Commerce Sales by National Income Level, 2018
        • Table Figure 2-4 | Personal Consumption Expenditures per Capita, 2018
      • Population Size & Urbanization Rates
      • Infrastructure & Geography
      • Order Fulfillment & Last-Mile Delivery
      • Payment Methods
    • Market Overview
      • Historical Trends
      • Sales by Region
        • Table Global E-Commerce Sales by Region, 2013 – 2028
      • Sales by Product
        • Table Global E-Commerce Sales by Product, 2013 – 2028
    • E-Commerce Vendors by Group
      • Pure Play E-Commerce
      • Brick & Mortar
      • Catalog Converts
      • Services Platforms
    • Leading E-Commerce Vendors
      • Alibaba
      • Amazon.com
      • JD.com
  • NORTH AMERICA
    • North America: Key Findings
      • Table Figure 3-1 | North America: E-Commerce Market
    • North America: Market Size & Historical Trends
      • Table Figure 3-2 | North America: E-Commerce Market Key Indicators, 2018
    • North America: Regional Sales Outlook
      • Table North America: E-Commerce Sales by Country, 2013 – 2028
      • Table Figure 3-3 | North America: E-Commerce Sales, 2013 – 2028
    • North America: Top Retailers
    • North America: Country Spotlight
      • United States
        • Table United States: E-Commerce Sales by Product 2013 – 2028
        • Table Figure 3-4 | United States: E-Commerce Market Key Indicators, 2018
        • Table Figure 3-5 | United States: E-Commerce Sales, 2013 – 2028
      • Canada
        • Table Figure 3-6 | Canada: E-Commerce Market Key Indicators, 2018
        • Table Figure 3-7 | Canada: E-Commerce Sales, 2013 – 2028
  • LATIN AMERICA
    • Latin America: Key Findings
      • Table Figure 4-1 | Latin America: E-Commerce Market
    • Latin America: Market Size & Historical Trends
      • Table Figure 4-2 | Latin America: E-Commerce Market Key Indicators, 2018
      • Table Figure 4-3 | Latin America: E-Commerce Sales, 2013 – 2028
    • Latin America: Regional Sales Outlook
      • Table Latin America: E-Commerce Sales by Country, 2013 – 2028
    • Latin America: Country Spotlight
      • Brazil
        • Table Figure 4-4 | Brazil: E-Commerce Market Key Indicators, 2018
        • Table Figure 4-5 | Brazil: E-Commerce Sales, 2013 – 2028
      • Mexico
        • Table Figure 4-6 | Mexico: E-Commerce Market Key Indicators, 2018
        • Table Figure 4-7 | Mexico: E-Commerce Sales, 2013 – 2028
  • WESTERN EUROPE
    • Western Europe: Key Findings
      • Table Figure 5-1 | Western Europe: E-Commerce Market
    • Western Europe: Market Size & Historical Trends
      • Table Figure 5-2 | Western Europe: E-Commerce Market Key Indicators, 2018
      • Table Figure 5-3 | Western Europe: E-Commerce Sales, 2013 – 2028
    • Western Europe: Regional Sales Outlook
      • Table Western Europe: E-Commerce Sales by Country, 2013 – 2028
      • Table Western Europe: E-Commerce Sales by Product, 2013 – 2028
    • Western Europe: Country Spotlight
      • United Kingdom
        • Table Figure 5-4 | United Kingdom: E-Commerce Market Key Indicators, 2018
        • Table Figure 5-5 | United Kingdom: E-Commerce Sales, 2013 – 2028
      • France
        • Table Figure 5-6 | France: E-Commerce Market Key Indicators, 2018
        • Table Figure 5-7 | France: E-Commerce Sales, 2013 – 2028
      • Germany
        • Table Figure 5-8 | Germany: E-Commerce Market Key Indicators, 2018
        • Table Figure 5-9 | Germany: E-Commerce Sales, 2013 – 2028
      • Spain
        • Table Figure 5-10 | Spain: E-Commerce Market Key Indicators, 2018
        • Table Figure 5-11 | Spain: E-Commerce Sales, 2013 – 2028
      • Italy
        • Table Figure 5-12 | Italy: E-Commerce Market Key Indicators, 2018
        • Table Figure 5-13 | Italy: E-Commerce Sales, 2013 – 2028
      • Netherlands
        • Table Figure 5-14 | Netherlands: E-Commerce Market Key Indicators, 2018
        • Table Figure 5-15 | Netherlands: E-Commerce Sales, 2013 – 2028
  • EASTERN EUROPE
    • Eastern Europe: Key Findings
      • Table Figure 6-1 | Eastern Europe: E-Commerce Market
    • Eastern Europe: Market Size & Historical Trends
      • Table Figure 6-2 | Eastern Europe: E-Commerce Market Key Indicators, 2018
      • Table Figure 6-3 | Eastern Europe: E-Commerce Sales, 2013 – 2028
    • Eastern Europe: Regional Sales Outlook
      • Table Eastern Europe: E-Commerce Sales by Country, 2013 – 2028
    • Eastern Europe: Country Spotlight
      • Russia
        • Table Figure 6-4 | Russia: E-Commerce Market Key Indicators, 2018
        • Table Figure 6-5 | Russia: E-Commerce Sales, 2013 – 2028
      • Poland
        • Table Figure 6-6 | Poland: E-Commerce Market Key Indicators, 2018
        • Table Figure 6-7 | Poland: E-Commerce Sales, 2013 – 2028
  • ASIA/PACIFIC
    • Asia/Pacific: Key Findings
      • Table Figure 7-1 | Asia/Pacific: E-Commerce Market
    • Asia/Pacific: Market Size & Historical Trends
      • Table Figure 7-2 | Asia/Pacific: E-Commerce Market Key Indicators, 2018
      • Table Figure 7-3 | Asia/Pacific: E-Commerce Sales, 2013 – 2028
    • Asia/Pacific: Regional Sales Outlook
      • Table Asia/Pacific: E-Commerce Sales by Country, 2013 – 2028
    • Asia/Pacific: Country Spotlight
      • China
        • Table Figure 7-4 | China: E-Commerce Market Key Indicators, 2018
        • Table Figure 7-5 | China: E-Commerce Sales, 2013 – 2028
        • Table China: E-Commerce Sales by Product, 2013 – 2028
      • Japan
        • Table Figure 7-6 | Japan: E-Commerce Market Key Indicators, 2018
        • Table Figure 7-7 | Japan: E-Commerce Sales, 2013 – 2028
      • South Korea
        • Table Figure 7-8 | South Korea: E-Commerce Market Key Indicators, 2018
        • Table Figure 7-9 | South Korea: E-Commerce Sales, 2013 – 2028
      • India
        • Table Figure 7-10 | India: E-Commerce Market Key Indicators, 2018
        • Table Figure 7-11 | India: E-Commerce Sales, 2013 – 2028
      • Australia
        • Table Figure 7-12 | Australia: E-Commerce Market Key Indicators, 2018
        • Table Figure 7-13 | Australia: E-Commerce Sales, 2013 – 2028
  • AFRICA/MIDEAST
    • Africa/Mideast: Key Findings
      • Table Figure 8-1 | Africa/Mideast: E-Commerce Market
    • Africa/Mideast: Market Size & Historical Trends
      • Table Figure 8-2 | Africa/Mideast: E-Commerce Market Key Indicators, 2018
      • Table Figure 8-3 | Africa/Mideast: E-Commerce Sales, 2013 – 2028
    • Africa/Mideast: Growth Prospects
      • Table Africa/Mideast: E-Commerce Sales by Country, 2013 – 2028
      • Mideast & North Africa
      • Sub-Saharan Africa
    • Africa/Mideast: Country Spotlight
      • Iran
        • Table Figure 8-4 | Iran: E-Commerce Market Key Indicators, 2018
        • Table Figure 8-5 | Iran: E-Commerce Sales, 2013 – 2028
  • APPENDIX
    • Scope
      • Table Relevant NAICS & SIC Codes
      • Table Relevant NACE Codes
    • Definitions
    • Abbreviations
      • Table Abbreviations & Acronyms Used in Study
    • Freedonia Methodology
    • Study-Specific Methodology
    • Sources
    • Associations & Agencies
    • Related Studies & Reports
    • Country Lists by Region
      • Table Countries in North America
      • Table Countries in Latin America
      • Table Countries in Western Europe
      • Table Countries in Eastern Europe
      • Table Countries in the Asia/Pacific Region
      • Table Countries in the Africa/Mideast Region
    • Macroeconomic Assumptions
      • Global Economic Outlook
        • Table Global Gross Domestic Product by Region & Country, 2008 – 2028
      • Global Population
        • Table Global Population by Region & Country, 2008 – 2028
      • Global Per Capita GDP Outlook
        • Table Global Per Capita Gross Domestic Product by Region & Country, 2008 – 2028
      • Global Personal Consumption Expenditures
        • Table Global Personal Consumption Expenditures by Region & Country, 2008 – 2028
      • Global Manufacturing Outlook
        • Table Global Manufacturing Value Added by Region & Country, 2008 – 2028

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