US demand to rise 3.6% annually through 2018
US demand for filters will advance 3.6 percent annually to $14.5 billion in 2018. Filters are installed in a wide range of equipment and vehicles as original equipment; however, replacement (or aftermarket) demand accounts for the vast majority of filter sales. The filter aftermarket will be aided by a growing penetration of newer products -- especially motor vehicle cabin air filters, diesel emissions filters, and many varieties of home air and water filters -- and rising end-user awareness of their recommended service lives.
Longer lasting filters to have mixed impact
The development of filters featuring technologies that extend their useful lives will have a mixed impact on demand, boosting sales since they are priced at a premium, but also restraining demand in volume terms. Both the original equipment and replacement filter markets will be aided by regulatory changes -- particularly regarding potable water quality, diesel engine emissions, and pollution from electric utilities -- supporting sales of existing filters and the development of new products.
Motor vehicle market to remain largest segment
The motor vehicle market will continue to account for the largest portion of total demand, with a 27 percent share in 2018, owing to the high volume of filters sold both as original equipment and in the aftermarket. Motor vehicle filter demand will be supported by a rising number of vehicles in use and increasingly strict standards for vehicle emissions. Value growth will also benefit from the introduction and adoption of newer products, such as cabin air filters and other specialty and high value vehicle filters.
Industrial, manufacturing market to grow the fastest
Demand for filters in the industrial and manufacturing market will increase 4.5 percent annually through 2018, the fastest of any major filter market, stimulated by improved outlook for manufacturing as well as continued interest in pollution reduction and sustainability. In addition, a rebound in industrial investment, particularly for pollution control equipment to ensure that facilities meet evolving pollution standards, will support gains. Demand for filters in the consumer and utilities markets are also projected to increase at an above average pace through the forecast period. Consumer sales are aided by concerns about the quality of indoor air and home tap water supplies. The utilities market will be driven by evolving regulations regarding potable water quality, wastewater treatment, and air pollution from electric power companies.
Fluid, engine filters to remain most common types, air filters to grow the fastest
In 2013, fluid filters (e.g., fluid power, municipal water and waste, consumer water, and industrial fluid filters) and internal combustion engine and related filters (oil filters, air intake filters, fuel filters, cabin air filters and others) accounted for 37 and 35 percent of total filter sales, respectively. However, air filters, which represented the remainder of total sales in 2013, will achieve the fastest gains through 2018, benefiting from changes in pollution regulations, improvements in manufacturing activity, rising consumer interest, and rebounding construction spending.