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Dental Products & Materials

Dental Products & Materials

US demand to exceed $14 billion in 2019
Sales of dental products and materials in the US are forecast to exceed $14 billion in 2019. Advances will be fueled by further growth in the 55-and-older popu-lation segment, as this is the population most likely to require advanced professional dental care. Sales of repair and restorative products (e.g., implants, den-tures, bridges, and crowns) and denture products (e.g., adhesives, cleaners, and cushions), which are largely used with older patients, will see particularly strong growth. Continuing improvement in the economy and in discretionary spending will aid demand for items not covered by insurance. Cosmetic dentistry products such as veneers and whitening products, as well as related products that promise a whiter or straighter smile, including whitening toothpastes and mouthwashes and aesthetic orthodontia (e.g., lingual braces, ceramic brackets, and clear plastic aligners), will be key beneficiaries.

Repair, restorative products to remain largest segment among professional products
In 2014, professional dental products accounted for 70 percent of total dental product demand. Between 2009 and 2014, cosmetic products posted the most rapid gains, benefiting from elevated sales of veneers and steady demand for professional whitening services from a low 2009 base. Going forward, repair and restorative products will remain the largest professional dental product category, with over two-thirds of demand. Advances in this segment will continue to be driven by demand for implants, which are increasingly offered as a durable, long-term alternative means of securing crowns, bridges, and dentures. Increasing insurance coverage of implants will further benefit this category in the future. In particular, mini implants have become a popular alternative to standard implants due to their lesser invasiveness, quicker healing time, and lower cost. Faster gains in repair and restorative products will be constrained by slower growth in filling demand, due to a decreased incidence of cavities as a result of widespread fluoridation of public water reserves and a high penetration rate for toothpaste.

Toothpastes, mouthwashes, dental floss to offer growth in consumer segment
Over the 2009-2014 period, US demand for consumer dental products outpaced advances in professional products. Although many consumers traded down to less expensive and more basic home care products initially, the lingering recessionary mindset emphasized at-home oral care in order to minimize more expensive in-office procedures and led to greater use of higher-value specialty toothpastes, mouth rinses, and whitening products.

Through 2019, growth in the smaller consumer dental products market will decelerate from the above average gains of the 2009-2014 period which represented a recovery from a low 2009 base. Products that promise multiple benefits, such as toothpaste and mouthwashes with tartar control and whitening, aided gains, as did the increasing introduction of at-home whitening products. Through 2019, demand will continue to be spurred by rising sales of value-added products such as toothpastes with all-natural formulations or an ability to treat dental hypersensitivity. Incomplete market penetration for complementary products, including mouthwash and dental floss, will also offer opportunities for growth. Product innovations that will stimulate ongoing gains include unique toothpaste flavors, multipurpose products, and items that are marketed to children.


  • INTRODUCTION
  • EXECUTIVE SUMMARY
    • Table DENTAL PRODUCT DEMAND
  • MARKET ENVIRONMENT
    • General
    • Population & Household Trends
      • Table POPULATION & HOUSEHOLDS
    • Macroeconomic Outlook
      • Table MACROECONOMIC INDICATORS
    • Consumer Income & Spending Trends
      • Table PERSONAL CONSUMPTION EXPENDITURES
    • Dental Care Spending Outlook
      • Table DENTAL CARE EXPENDITURES
    • Dental Service Payment Trends by Source
      • Table DENTAL SERVICE PAYMENTS BY SOURCE
    • Dental Care Provider Trends
      • Table DENTAL CARE PROVIDERS
    • Dental Care Establishment Trends
      • Table DENTAL CARE ESTABLISHMENTS
    • Dental Patient Activity & Procedures
      • Table DENTAL PATIENT ACTIVITY & PROCEDURES
    • Cosmetic Dentistry Outlook
      • Table COSMETIC DENTAL PROCEDURES
  • DENTAL PRODUCTS OVERVIEW
    • General
    • Dental Equipment & Supplies
      • Table DENTAL EQUIPMENT & SUPPLIES BY SEGMENT
    • Dental Products Overview
      • Table DENTAL PRODUCT DEMAND BY SEGMENT
    • Regulatory Concerns
    • Historical Market Trends
      • Table DENTAL PRODUCT MARKET, 2004-2014
    • International Activity
  • PROFESSIONAL PRODUCTS
    • General
      • Table PROFESSIONAL DENTAL PRODUCT DEMAND BY TYPE
      • Table CHART IV-1 PROFESSIONAL DENTAL PRODUCT DEMAND BY TYPE, 2014
    • Repair & Restorative Products
      • Table REPAIR & RESTORATIVE PRODUCT DEMAND BY TYPE
      • Prosthetics
        • Table PROSTHETIC DEMAND BY TYPE
        • Table CHART IV-2 PROSTHETICS DEMAND BY TYPE, 2014
        • Table CROWN & BRIDGE DEMAND BY TYPE
        • Table DENTAL IMPLANT DEMAND
        • Table DENTURE DEMAND
      • Fillings
        • Table FILLING DEMAND BY TYPE
        • Table AMALGAM & METAL FILLING DEMAND
        • Table COMPOSITE FILLING DEMAND
        • Table CERAMIC & OTHER FILLING DEMAND
      • Orthodontic Appliances
        • Table ORTHODONTIC APPLIANCE DEMAND
        • Table METAL ORTHODONTIC APPLIANCE DEMAND
        • Table OTHER ORTHODONTIC APPLIANCE DEMAND
      • Cosmetic Products
        • Table COSMETIC DENTAL PRODUCT DEMAND
        • Table DENTAL VENEER DEMAND
        • Table PROFESSIONAL WHITENING PRODUCT DEMAND
      • Process Materials
        • Table DENTAL PROCESS MATERIAL DEMAND BY TYPE
      • Preventive Products
        • Table PREVENTIVE DENTAL PRODUCT DEMAND BY TYPE
        • Table PIT & FISSURE SEALANT DEMAND
        • Table PROPHYLAXIS PASTE DEMAND
        • Table FLUORIDE PRODUCT DEMAND
        • Table ADJUNCTIVE PRODUCT DEMAND
  • CONSUMER PRODUCTS
    • General
      • Table CONSUMER DENTAL PRODUCT DEMAND BY TYPE
      • Table CHART V-1 CONSUMER DENTAL PRODUCT DEMAND BY TYPE, 2014
    • Toothpaste
      • Table TOOTHPASTE DEMAND
      • Formulation
      • Market Share
        • Table CHART V-2 TOOTHPASTE MARKET SHARE BY COMPANY, 2014
    • Mouthwash & Dental Rinses
      • Table MOUTHWASH & DENTAL RINSE DEMAND
      • Formulation
      • Market Share
        • Table CHART V-3 MOUTHWASH/DENTAL RINSE MARKET SHARE BY COMPANY, 2014
    • Denture Products
      • Table DENTURE PRODUCT DEMAND
      • Adhesives
        • Table DENTURE ADHESIVE DEMAND
      • Cleansers
        • Table DENTURE CLEANSER DEMAND
      • Other Denture Products
        • Table OTHER DENTURE PRODUCT DEMAND
    • Whitening Products
      • Table CONSUMER WHITENING PRODUCT DEMAND
      • Whitening Strips
        • Table CONSUMER WHITENING STRIP DEMAND
      • Other Consumer Whitening Products
        • Table OTHER CONSUMER WHITENING DEMAND
    • Dental Gum
      • Table DENTAL GUM DEMAND
    • Dental Floss
      • Table DENTAL FLOSS DEMAND
    • Adjunctive Products
      • Table ADJUNCTIVE PRODUCT DEMAND
  • RAW MATERIALS
    • General
      • Table DENTAL PRODUCT RAW MATERIAL DEMAND
    • Metal
      • Table METAL DEMAND IN DENTAL PRODUCTS BY TYPE & APPLICATION
    • Chemicals
      • Table CHEMICAL DEMAND IN DENTAL PRODUCTS BY TYPE & APPLICATION
    • Ceramics & Minerals
      • Table CERAMIC & MINERAL DEMAND IN DENTAL PRODUCTS BY TYPE & MARKET
      • Ceramics
      • Silica & Other
    • Polymers
      • Table POLYMER DEMAND IN DENTAL PRODUCTS BY APPLICATION
  • INDUSTRY STRUCTURE
    • General
      • Table US DENTAL PRODUCT SALES BY COMPANY, 2014
    • Market Share
      • Table CHART VII-1 US DENTAL PRODUCT SALES BY COMPANY, 2014
    • Acquisitions, Divestitures, &Industry Restructuring
      • Table SELECTED ACQUISITIONS & DIVESTITURES
    • Licensing & Related Cooperative Agreements
      • Table SELECTED COOPERATIVE AGREEMENTS
    • Marketing & Distribution
    • Manufacturing
    • Research & Development
    • Company Profiles
      • Align Technology Incorporated
      • American Orthodontics Corporation
      • Archer-Daniels-Midland Company
      • BioHorizons Incorporated
      • CCA Industries Incorporated
      • Church & Dwight Company Incorporated
      • Colgate-Palmolive Company
      • Danaher Corporation
      • Den-Mat Holdings LLC
      • DENTSPLY International Incorporated
      • Dow Chemical Company
      • Fricke Dental International Incorporated
      • GC Corporation
      • GeoDigm Corporation
      • GlaxoSmithKline plc
      • Grace (WR) &Company
      • Heraeus Holding GmbH
      • Ivoclar Vivadent AG
      • Jensen Dental Incorporated
      • Johnson & Johnson
      • Lang Dental Manufacturing Company Incorporated
      • LyondellBasell Industries NV
      • Mars Incorporated
      • Mitsui Chemicals Incorporated
      • Mondelez International Incorporated
      • Mycone Dental Supply Company Incorporated
      • Prestige Brands Holdings Incorporated
      • Procter & Gamble Company
      • Royal Philips NV
      • Sanofi
      • Scientific Pharmaceuticals Incorporated
      • Shofu Incorporated
      • Straumann Holding AG
      • 3M Company
      • Wacker Chemie AG
      • Whip Mix Corporation
      • Wykle Research Incorporated
      • Zimmer Biomet Holdings Incorporated

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