Market Research Logo

Consumer Water Treatment Systems in China

Consumer Water Treatment Systems in China

Demand in China to grow 17% yearly through 2017
Demand for consumer water treatment systems in China is projected to advance 17 percent per year to 26.2 billion yuan in 2017. Clean water is vital to human health, and consumers in China are becoming increasingly aware of the need for supplemental water treatment to ensure that even the municipally treated water they consume meets health standards. Rapid industrialization and economic growth coupled with an insufficient water treatment infrastructure will continue to prompt Chinese consumers’ concerns about water contamination and inferior tap water quality. Although continuing gains in elevated purchasing power is going to boost market penetration for consumer water treatment systems (especially in urban locales) for the foreseeable future, further gains will be limited by the habit of many consumers in China to boil water prior to consumption in the belief that boiled water is safe enough to drink.

Growth in new housing to benefit both POU, POE sales
A home’s water can be treated two ways: units operating at a single water outlet or in a single room (i.e., point-of-use -- POU -- water treatment systems) or units treating all of the water entering the entire house (i.e., point-of-entry -- POE -- water treatment systems). Point-of-use systems will continue to account for the larger share of value demand based on their greater operational flexibility and lower costs. Sales of POU water treatment systems in China are expected to rise 16.6 percent yearly through 2017 to 23.4 billion yuan, accounting for nearly 90 percent of the overall market. Faster growth will be registered by countertop and under-sink systems, a large share of which are utilized with membranes and other non-conventional filtration systems, offering water treatment superior to flowthrough and faucet-mounted systems. However, an increasing share of households are expected to install POE systems to achieve better water purification results in new housing construction. POE and POU systems are regularly being utilized in tandem for those who already have a POE system in order to add a POU system for pre-treatment.

Gains in filters, membranes key to aftermarket growth
The aftermarket plays a very important role in the industry, with sales of consumables (i.e., filters and membranes) forecast to grow 18.9 percent annually to 12.2 billion yuan in 2017. Gains will be driven by heightened system penetration rates in Chinese households, as well as the increasing replacement frequency of consumables, partly a result of higher water consumption levels. Consumers upgrading to systems that use more advanced and often more expensive filters and membranes, such as carbon block cartridges, reverse osmosis, and other membranes, will also provide growth in value terms.


  • INTRODUCTION
  • EXECUTIVE SUMMARY
    • Table CONSUMER WATER TREATMENT SYSTEM DEMAND IN CHINA
  • MARKET ENVIRONMENT
    • General
    • Economic Overview
      • Recent Economic Performance
      • Economic Outlook
        • Table GROSS DOMESTIC PRODUCT OF CHINA
    • Demographic Overview
      • Population
        • Table POPULATION OF CHINA
        • Table CHART II-1 POPULATION OF CHINA BY AGE, 2002-2022
      • Urbanization
      • Households
        • Table HOUSEHOLDS IN CHINA BY LOCALE
        • Table CHART II-2 HOUSEHOLDS IN CHINA BY LOCALE, 2002-2022
    • Industrialization & Manufacturing Trends
      • Table MANUFACTURING VALUE ADDED IN CHINA
    • Residential Building Construction Outlook
      • Table RESIDENTIAL BUILDING CONSTRUCTION EXPENDITURES IN CHINA
    • New Housing
      • Table NEW RESIDENTIAL HOUSING CONSTRUCTION IN CHINA
      • Improvements & Repairs
      • Housing Stock & Living Space
        • Table HOUSING STOCK & LIVING SPACE IN CHINA
    • Personal Income & Expenditure Trends
      • Table PERSONAL INCOME & EXPENDITURES IN CHINA
    • Water Withdrawal Trends
      • Table WATER WITHDRAWAL IN CHINA
    • Environmental & Regulatory Considerations
      • Water Standards & Regulations
      • Water Pollution & Water Quality
      • Water Treatment Product Related Standards & Regulations
  • OVERVIEW
    • Consumer Water Treatment System Supply & Demand
      • Table CONSUMER WATER TREATMENT SYSTEM SUPPLY & DEMAND IN CHINA
    • Consumer Water Treatment Demand Unit Trends
      • Table CONSUMER WATER TREATMENT SYSTEM DEMAND IN CHINA BY TYPE & TECHNOLOGY
      • Table CHART III-1 CONSUMER WATER TREATMENT SYSTEM DEMAND IN CHINA BY TYPE, 2012
      • Product Trends
      • Technology Trends
    • World Consumer Water Treatment Systems
      • Table WORLD CONSUMER WATER TREATMENT SYSTEM DEMAND BY REGION
    • Pricing Patterns
      • Table CONSUMER WATER TREATMENT SYSTEM PRICING IN CHINA
  • PRODUCTS
    • General
      • Table CONSUMER WATER TREATMENT SYSTEM & AFTERMARKET DEMAND IN CHINA
    • Consumer Water Treatment Systems
      • Table CONSUMER WATER TREATMENT SYSTEM DEMAND IN CHINA BY TYPE
      • Point-of-Entry Water Purification
        • Table POINT-OF-ENTRY CONSUMER WATER TREATMENT SYSTEM DEMAND IN CHINA BY TECHNOLOGY
      • Point-of-Use Water Purification
        • Table POINT-OF-USE CONSUMER WATER TREATMENT SYSTEM DEMAND IN CHINA BY TYPE & TECHNOLOGY
        • Table CHART IV-1 POU CONSUMER WATER TREATMENT SYSTEM DEMAND IN CHINA BY TYPE, 2012
        • Table UNDER-SINK CONSUMER WATER TREATMENT SYSTEM DEMAND IN CHINA BY TYPE & TECHNOLOGY
        • Table COUNTERTOP CONSUMER WATER TREATMENT SYSTEM DEMAND IN CHINA BY TYPE & TECHNOLOGY
        • Table FLOW-THROUGH CONSUMER WATER TREATMENT SYSTEM DEMAND IN CHINA BY TYPE
        • Table FAUCET-MOUNTED CONSUMER WATER TREATMENT SYSTEM DEMAND IN CHINA BY TYPE
    • Technology Trends
      • Table CONSUMER WATER TREATMENT SYSTEM DEMAND IN CHINA BY TECHNOLOGY
      • Table CHART IV-2 CONSUMER WATER TREATMENT SYSTEM DEMAND IN CHINA BY TECHNOLOGY, 2012
      • Conventional Filtration
        • Table CONVENTIONAL FILTRATION CONSUMER WATER TREATMENT SYSTEM DEMAND IN CHINA BY TYPE
      • Membranes
        • Table MEMBRANE SEPARATION CONSUMER WATER TREATMENT SYSTEM DEMAND IN CHINA BY TYPE
      • Others
        • Table OTHER CONSUMER WATER TREATMENT SYSTEM DEMAND IN CHINA BY TYPE
    • Aftermarket Components
      • Table CONSUMER WATER TREATMENT SYSTEM AFTERMARKET IN CHINA BY TYPE
      • Filters
      • Membranes
  • REGIONAL TRENDS
    • General
    • Regional Demographic & Economic Trends
      • Population Patterns
        • Table POPULATION OF CHINA BY REGION
      • Household Patterns
        • Table HOUSEHOLDS IN CHINA BY TYPE & REGION
      • Economic Outlook
        • Table GROSS DOMESTIC PRODUCT OF CHINA BY REGION
    • Regional Personal Expenditure Trends
      • Table DISPOSABLE PERSONAL INCOME IN CHINA BY REGION
    • Regional Residential Building Construction Expenditures
      • Table RESIDENTIAL BUILDING CONSTRUCTION EXPENDITURES IN CHINA BY REGION
    • Regional Consumer Water Treatment System Demand
      • Table CONSUMER WATER TREATMENT SYSTEM DEMAND IN CHINA BY REGION
      • Table CHART V-1 CONSUMER WATER TREATMENT SYSTEM DEMAND IN CHINA BY REGION, 2012
      • Central-North
        • Table CHART V-2 CENTRAL-NORTH REGION OF CHINA
        • Table CENTRAL-NORTH REGION OF CHINA: CONSUMER WATER TREATMENT SYSTEM DEMAND
      • Northeast
        • Table CHART V-3 NORTHEAST REGION OF CHINA
        • Table NORTHEAST REGION OF CHINA: CONSUMER WATER TREATMENT SYSTEM DEMAND
      • Central-East
        • Table CHART V-4 CENTRAL-EAST REGION OF CHINA
        • Table CENTRAL-EAST REGION OF CHINA: CONSUMER WATER TREATMENT SYSTEM DEMAND
      • Central-South
        • Table CHART V-5 CENTRAL-SOUTH REGION OF CHINA
        • Table CENTRAL-SOUTH REGION OF CHINA: CONSUMER WATER TREATMENT SYSTEM DEMAND
      • Southwest
        • Table CHART V-6 SOUTHWEST REGION OF CHINA
        • Table SOUTHWEST REGION OF CHINA: CONSUMER WATER TREATMENT SYSTEM DEMAND
      • Northwest
        • Table CHART V-7 NORTHWEST REGION OF CHINA
        • Table NORTHWEST REGION OF CHINA: CONSUMER WATER TREATMENT SYSTEM DEMAND
  • INDUSTRY STRUCTURE
    • General
    • Industry Composition
      • Table CONSUMER WATER TREATMENT SYSTEMS & CONSUMABLES SALES BY COMPANY, 2012
    • Market Share
      • Table CHART VI-1 CONSUMER WATER TREATMENT SYSTEM & CONSUMABLES MARKET SHARE IN CHINA, 2012
    • Marketing & Distribution
    • Mergers & Acquisitions
    • Cooperative Agreements
      • Table SELECTED COOPERATIVE AGREEMENTS
    • Foreign Participation in the Chinese Market
    • Company Profiles
      • Alticor Incorporated
      • Beijing DNC Environmental Technical Company Limited
      • Beijing Originwater Technology Company
      • Berkshire Hathaway Incorporated
      • BRITA GmbH
      • Clorox Company
      • Gree Electric Appliances Incorporated
      • Guangdong Iwo Technical Company Limited
      • Haier Group Company
      • Hefei Gemei Home Appliances Company Limited
      • Hefei Meiling Environmental Products Company Limited
      • Jiangsu Babeishui Appliance Company Limited
      • Joyoung Company Limited
      • Kemflo International Company Limited
      • LG Electronics Incorporated
      • Litree Purifying Company Limited
      • Midea Group Company Limited
      • Paragon Water Systems Incorporated
      • Pentair Limited
      • PureGen Technology Incorporated
      • Royal Philips NV
      • Shanghai Canature Environmental Products Company Limited
      • Shanghai Ozner Environmental & Science Company Limited
      • Shenzhen Angel Drinking Water Industrial Group Company Limited
      • Shenzhen Chengdelai Industry Company Limited
      • Shenzhen Jingzhiquan Technical Company Limited
      • Shenzhen Kindeq Water Purification Equipment Company Limited
      • Smith (AO) Corporation
      • Strauss Group Limited
      • TCL Corporation
      • 3M Company
      • Unilever Group

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report