Consumer Water Treatment

Consumer Water Treatment

Demand for consumer water treatment systems and consumables is forecast to increase 3.4% per year to $4.5 billion in 2024. Growth will be driven by macroeconomic factors like existing home sales and housing completions, which supports the sale of point-of-entry systems and some point-of-use systems, like under-the-sink models. Additionally, gains will be supported by continued consumer education about the issues in their water and how they are best able to treat them. Advancing technology will help to increase overall value gains and gains in sales of recurring revenue like consumables.

The report covers the consumer water treatment market in the US by product, technology, and region. Demand is presented in current dollars and units.

Systems in the study include:
Whole-house water filtration
Water softeners
Under-the-sink
Countertop
Faucet-mounted
Flow-through

Technologies in the study include:
Conventional filtration
Reverse osmosis and other membrane separation
Distillation
Ion exchange
Consumables include:
Replacement Water Filters
Salt
Replacement Membranes

Demand by is presented for the following regions:
Northeast
Midwest
South
West

Scope of the Report
This report covers the scope, size, and growth of the US market for consumer water treatment systems, including key trends in products, technology, and regions. Historical data are provided for 2009, 2014, and 2019 with forecasts for 2024 and 2029. Historical market volatility is also addressed. Data are provided in current dollars and units. Also included is consumer survey data and an analysis of key industry players and their US market shares.



  • Executive Summary
    • Table Figure 1-1 | US Consumer Water Treatment Systems Market
  • Impact of COVID-19 Pandemic
    • Overview
    • Impact on the Consumer Water Treatment Industry
      • Table Annual Consumer Water Treatment Demand by Technology, 2019 - 2021
      • Table Annual Consumer Water Treatment Demand by System Type, 2019 - 2021
      • Table Figure 2-1 | Consumer Water Treatment System Demand Annual Growth, 2018 - 2024
  • Overview
    • Study Scope
    • Historical Trends
      • Table Consumer Water Treatment Demand, 2009 - 2019
      • Table Figure 3-1 | Consumer Water Treatment Demand, 2004 - 2019
    • Total Consumer Water Treatment Spending (Systems & Consumables)
      • Table Total Consumer Water Treatment Demand: Systems & Consumables, 2009 - 2029
      • Table Figure 3-2 | Total Consumer Water Treatment Demand: Systems & Consumables, 2009 - 2029
    • Demand by Treatment Technology
      • Table Consumer Water Treatment System Demand by Technology, 2009 - 2029
      • Table Figure 3-3 | Consumer Water Treatment System Value & Volume Demand Share by Treatment Technology, 2019
    • Treatment Technology Comparison
      • Table Water Treatment Technology Comparison: Cost, Effectiveness, & Common Uses
    • Demand by System Type (Whole-House vs Point-of-Use)
      • Table Consumer Water Treatment System Demand by System Type, 2009 - 2029
      • Table Whole-House vs Point-of-Use Consumer Water Treatment System Comparison
    • Pricing Trends
      • Table Consumer Water Treatment System Prices, 2009 - 2029
      • Table Figure 3-4 | Consumer Water Treatment System Prices, 2009 - 2029
  • Factors Impacting Water Treatment Demand
    • Trends in Household Water Sources
      • Table Water Source by Household, 2009 - 2029
    • Competition from Bottled Water
      • Table Bottled Water Production & Water Treatment System Demand, 2009 - 2029
    • Technological Innovations
      • Smart Technology
      • Wi-Fi & Bluetooth Capability
      • Electronic Indicators
        • Table Figure 4-1 | Electronic Indicators: Product Example
      • Programmable Systems
        • Table Figure 4-2 | Programmable Systems: Product Example
    • Brand Awareness & Extension
      • Table Figure 4-3 | Brita PRO Product Example
    • Sustainability Initiatives
    • Regulations
      • Safe Drinking Water Act
      • Microbial & Disinfection Byproducts Rules
      • Reduction of Lead in Drinking Water Act
      • Local Regulation of Water Softeners
      • Quality Control Organizations
  • Consumer Insights
    • Why Consumers Treat Their Water
    • Home Water Sources
      • Table Figure 5-1 | Where Consumers Report Getting Their Home Water by Rural vs. Urban Setting, 2020
    • Consumer Perceptions of Tap Water Quality
      • Table Figure 5-2 | "On a Scale of 1 to 5, With 1 Being the Worst & 5 the Best, How Would You Rank the Tap Water in Your Area?", 2020
      • Table "On a Scale of 1 to 5, With 1 Being the Worst & 5 the Best, How Would You Rank the Tap Water in Your Area?" by Rural vs. Urban Setting, 2020
      • Table Figure 5-3 | Opinions on Water Quality at Home & Away from Home, 2020
      • Table Opinions on Water Quality at Home & Away from Home, by Gender & Age, 2020
    • Impact of Negative Media about Water Quality
    • Environmental Attitudes
      • Table Environmental Attitude Trends
  • Conventional Water Filtration
    • Scope & Product Description
      • Table Figure 6-1 | Conventional Filtration: Product Example
    • Unit & Pricing Trends
      • Table Conventional Filtration-Based Consumer Water Treatment System Demand, 2009 - 2029
    • Demand by System Type
      • Table Conventional Filtration-Based Consumer Water Treatment System Demand by System Type, 2009 - 2029
    • Product Types
      • Demand by Type
        • Table Conventional Filtration Consumer Water Treatment System Demand by Product Type, 2009 - 2029
      • Activated Carbon Filters
      • Mechanical Filters
    • Demand by Region
      • Table Conventional Filtration Consumer Water Treatment Demand by Region, 2009 - 2029
    • Market Share & Key Suppliers
      • Table Figure 6-2 | Conventional Consumer Water Filtration System Market Share by Company, 2019
  • Ion Exchange Systems
    • Scope & Product Description
      • Table Figure 7-1 | Ion Exchange Consumer Water Treatment Systems: Product Examples
    • Unit & Pricing Trends
      • Table Ion Exchange-Based Consumer Water Treatment System Demand, 2009 - 2029
    • Demand by Region
      • Table Ion Exchange Consumer Water Treatment System Demand by Region, 2009 - 2029
    • Market Share & Key Suppliers
      • Table Figure 7-2 | Ion Exchange Consumer Water Treatment System Market Share by Company, 2019
  • Membrane Systems (Reverse Osmosis & Ultrafiltration)
    • Scope & Product Description
      • Table Reverse Osmosis vs Ultrafiltration
      • Table Figure 8-1 | Membrane-Based Consumer Water Treatment Systems: Product Examples
    • Unit & Pricing Trends
      • Table Membrane-Based Consumer Water Treatment System Demand, 2009 - 2029
    • Demand by System Type
      • Table Membrane-Based Consumer Water Treatment System Demand by System Type, 2009 - 2029
    • Product Types
      • Demand by Type
        • Table Membrane-Based Consumer Water Treatment System Demand by Product Type, 2009 - 2029
      • Reverse Osmosis
      • Ultrafiltration & Other Membrane Systems
    • Demand by Region
      • Table Membrane-Based Consumer Water Treatment System Demand by Region, 2009 - 2029
    • Market Share & Key Suppliers
      • Table Figure 8-2 | Membrane-Based Consumer Water Treatment System Market Share by Company, 2019
  • Distillation Systems
    • Scope & Product Description
      • Table Figure 9-1 | Distillation-Based Consumer Water Treatment Systems: Product Example
    • Unit & Pricing Trends
      • Table Distillation-Based Consumer Water Treatment System Demand, 2009 - 2029
    • Demand by System Type
      • Table Distillation-Based Consumer Water Treatment System Demand by System Type, 2009 - 2029
    • Demand by Region
      • Table Distillation-Based Consumer Water Treatment System Demand by Region, 2009 - 2029
  • Niche Water Treatment Technologies
    • Demand by Technology
      • Demand Outlook
        • Table Niche Consumer Water Treatment System Demand by Technology, 2009 - 2029
      • Magnetic & Deionizing
      • Ultraviolet
      • Ozone
    • Demand by System Type
      • Table Niche Consumer Water Treatment System Demand by System Type, 2009 - 2029
    • Demand by Region
      • Table Niche Consumer Water Treatment System Demand by Region, 2009 - 2029
    • Key Suppliers
  • Whole-House Consumer Water Treatment Systems
    • Product Description & Growth Factors
    • Demand by System Type
      • Table Whole-House Consumer Water Treatment System Demand by Type, 2009 - 2029
      • Table Figure 11-1 | Whole-House Consumer Water Treatment System Demand by Type, 2009 - 2029
    • Point-of-Entry (POE) Water Treatment Systems
      • Product Description
        • Table Figure 11-2 | Point-of-Entry (POE) Water Treatment Systems: Product Example
      • Demand by Technology
        • Table Point-of-Entry Consumer Water Treatment System Demand by Technology, 2009 - 2029
        • Table Figure 11-3 | Point-of-Entry Consumer Water Treatment System Demand by Technology, 2009 - 2029
      • Demand by Region
        • Table Point-of-Entry Consumer Water Treatment System Demand by Region, 2009 - 2029
      • Suppliers
        • Table Selected POE Product Offerings
    • Water Conditioners
      • Product Description
        • Table Water Conditional Types: Advantages & Disadvantages
      • Demand by Technology
        • Table Consumer Water Conditioner Demand by Technology, 2009 - 2029
      • Demand by Region
        • Table Consumer Water Conditioner System Demand by Region, 2009 - 2029
      • Suppliers
        • Table Selected Water Softening & Scale Reduction Product Offerings
    • Whole-House System Market Share
      • Table Figure 11-4 | Whole-House Consumer Water Treatment System Market Share by Company, 2019
  • Point-of-Use (POU) Consumer Water Treatment Systems
    • Scope & Product Description
    • Demand by System Type
      • Table Point-of-Use Consumer Water Treatment System Demand by Type, 2009 - 2029
      • Table Figure 12-1 | Point-of-Use Consumer Water Treatment System Demand by Type, 2009 - 2029
    • Under-the-Sink Systems
      • Product Description
        • Table Figure 12-2 | Under-the-Sink Product Example: iSpring Water Systems
      • Demand by Technology
        • Table Under-the-Sink Consumer Water Treatment System Demand by Technology, 2009 - 2029
      • Demand by Region
        • Table Under-the-Sink Consumer Water Treatment System Demand by Region, 2009 - 2029
      • Suppliers
        • Table Selected Under-the-Sink Product Offerings
    • Countertop Systems
      • Product Description
        • Table Figure 12-3 | Countertop Water Treatment System Types: Product Examples
      • Demand by Technology
        • Table Countertop Consumer Water Treatment System Demand by Technology, 2009 - 2029
      • Demand by Region
        • Table Countertop Consumer Water Treatment System Demand by Region, 2009 - 2029
      • Suppliers
        • Table Selected Countertop Product Offerings
    • Faucet-Mounted Systems
      • Product Description
        • Table Figure 12-4 | Faucet-Mounted Systems: Product Example
      • Demand by Technology
        • Table Faucet-Mounted Consumer Water Treatment System Demand, 2009 - 2029
      • Demand by Region
        • Table Faucet-Mounted Consumer Water Treatment System Demand by Region, 2009 - 2029
      • Market Share & Key Suppliers
        • Table Figure 12-5 | Faucet-Mounted Consumer Water Treatment System Market Share by Company, 2019
    • Flow-Through Systems
      • Product Description
        • Table Figure 12-6 | Flow-Through Systems: Product Example
      • Demand by Technology
        • Table Flow-Through Consumer Water Treatment System Demand, 2009 - 2029
      • Demand by Region
        • Table Flow-Through Consumer Water Treatment System Demand by Region, 2009 - 2029
      • Market Share & Key Suppliers
        • Table Figure 12-7 | Flow-Through Consumer Water Treatment System Market Share by Company, 2019
    • Other Point-of-Use Systems
      • Product Description
        • Table Other Point-of-Use System Types: Key Characteristics
      • Demand by Technology
        • Table Other Point-of-Use Consumer Water Treatment System Demand, 2009 - 2029
      • Demand by Region
        • Table Other Point-of-Use Consumer Water Treatment System Demand by Region, 2009 - 2029
      • Suppliers
        • Table Figure 12-8 | LifeStraw Product Example
    • Point-of-Use Water Treatment Market Share
      • Table Figure 12-9 | Point-of-Use Consumer Water Treatment System Market Share by Company, 2019
  • Water Treatment Consumables
    • Scope & Product Description
    • Demand by Product
      • Table Consumer Water Treatment System Consumable Demand by Type, 2009 - 2029
      • Table Figure 13-1 | Consumer Water Treatment System Consumable Demand by Type, 2009 - 2029
    • Replacement Water Filters
      • Product Description
        • Table Figure 13-2 | Replacement Water Filters: Product Example
      • Units & Value Outlook
        • Table Replacement Consumer Water Filter Demand, 2009 - 2029
    • Water Softener Salt
      • Product Description
        • Table Figure 13-3 | Water Softener Salt: Product Example
      • Units & Value Outlook
        • Table Consumer Water Softening Salt Demand, 2009 - 2029
    • Replacement Membranes
      • Product Description
        • Table Figure 13-4 | Replacement Membranes: Product Example
      • Units & Value Outlook
        • Table Replacement Consumer Membrane Demand, 2009 - 2029
    • Water Treatment Consumables Market Share
      • Table Figure 13-5 | Consumer Water Treatment Consumables Market Share by Company, 2019
  • Regional Trends
    • Demand by Region
      • Table Consumer Water Treatment System Demand by Region, 2009 - 2029
      • Table Consumer Water Treatment Regional Trends Overview
      • Table Figure 14-1 | Consumer Water Treatment System Demand by Region, 2009 - 2029
    • Northeast
      • Overview
        • Table Northeast Consumer Water Treatment System Demand by Subregion & Type, 2009 - 2029
        • Table Figure 14-2 | Northeast Consumer Water Treatment System: Market Position
      • New England
      • Middle Atlantic
        • Table Figure 14-3 | Northeast Consumer Water Treatment System Demand by Subregion, 2009 - 2029
    • Midwest
      • Overview
        • Table Midwest Consumer Water Treatment System Demand by Subregion & Type, 2009 - 2029
        • Table Figure 14-4 | Midwest Consumer Water Treatment System: Market Position
      • East North Central
      • West North Central
        • Table Figure 14-5 | Midwest Consumer Water Treatment System Demand by Subregion, 2009 - 2029
    • South
      • Overview
        • Table South Consumer Water Treatment System Demand by Subregion & Type, 2009 - 2029
        • Table Figure 14-6 | South Consumer Water Treatment System: Market Position
      • South Atlantic
      • East South Central
      • West South Central
        • Table Figure 14-7 | South Consumer Water Treatment System Demand by Subregion, 2009 - 2029
    • West
      • Overview
        • Table West Consumer Water Treatment System Demand by Subregion & Type, 2009 - 2029
        • Table Figure 14-8 | West Consumer Water Treatment System: Market Position
      • Mountain
      • Pacific
        • Table Figure 14-9 | West Consumer Water Treatment System Demand by Subregion, 2009 - 2029
  • Key Suppliers & Market Share
    • Industry Composition
      • Table Selected US Consumer Water Treatment System & Consumable Sales by Company, 2019
    • Market Share
      • Table Figure 15-1 | US Consumer Water Treatment Systems & Consumables Market Share by Company, 2019
      • Table Figure 15-2 | US Consumer Water Treatment Systems Market, 2019: Leading Supplier
      • Table Figure 15-3 | US Consumer Water Treatment Systems Market, 2019: Co-Second Leading Supplier
      • Table Figure 15-4 | US Consumer Water Treatment Systems Market, 2019: Co-Second Leading Supplier
      • Table Figure 15-5 | US Consumer Water Treatment Systems Market, 2019: Fourth Leading Supplier
      • Table Figure 15-6 | US Consumer Water Treatment Systems Market, 2019: Fifth Leading Supplier
    • Mergers & Acquisitions
      • Table Selected Mergers & Acquisitions
    • List of Industry Participants
      • Table Selected Industry Participants
  • Appendix
    • Scope
      • Table Study Scope: US Geographic Regions & Subregions
      • Table Relevant Industry Codes
      • Table Relevant HS Codes
    • Definitions
    • Abbreviations
      • Table Abbreviations & Acronyms Used in Study
    • Freedonia Methodology
    • Study-Specific Methodology
    • Sources
    • Associations & Agencies
    • Related Studies & Reports
    • Macroeconomic Assumptions
      • Economic Environment
        • Table Macroeconomic Indicators, 2009 - 2029
      • Demographic Trends
        • Table Population & Households, 2009 - 2029
      • Residential Building Construction
        • Table Residential Building Construction Expenditures, 2009 - 2029
      • Residential Improvements & Repairs
        • Table Residential Improvement & Repair Expenditures, 2009 - 2029
      • Housing Stock
        • Table Housing Stock by Type, 2009 - 2029
      • Housing Completions
        • Table New Housing Indicators, 2009 - 2029
      • Consumer Spending
        • Table Personal Consumption Expenditures, 2009 - 2029
      • Beverage Production
        • Table Beverage Production, 2009 - 2029

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