Consumer Water Treatment Demand for consumer water treatment systems and consumables is forecast to increase 3.4% per year to $4.5 billion in 2024. Growth will be driven by macroeconomic factors like existing home sales and housing completions, which supports the sale of point-of-entry systems and some point-of-use systems, like under-the-sink models. Additionally, gains will be supported by continued consumer education about the issues in their water and how they are best able to treat them. Advancing technology will help to increase overall value gains and gains in sales of recurring revenue like consumables. The report covers the consumer water treatment market in the US by product, technology, and region. Demand is presented in current dollars and units. Systems in the study include: Whole-house water filtration Water softeners Under-the-sink Countertop Faucet-mounted Flow-through Technologies in the study include: Conventional filtration Reverse osmosis and other membrane separation Distillation Ion exchange Consumables include: Replacement Water Filters Salt Replacement Membranes Demand by is presented for the following regions: Northeast Midwest South West Scope of the Report This report covers the scope, size, and growth of the US market for consumer water treatment systems, including key trends in products, technology, and regions. Historical data are provided for 2009, 2014, and 2019 with forecasts for 2024 and 2029. Historical market volatility is also addressed. Data are provided in current dollars and units. Also included is consumer survey data and an analysis of key industry players and their US market shares.
VIDEO
Executive SummaryTable Figure 1-1 | US Consumer Water Treatment Systems Market Impact of COVID-19 PandemicOverview Impact on the Consumer Water Treatment IndustryTable Annual Consumer Water Treatment Demand by Technology, 2019 - 2021 Table Annual Consumer Water Treatment Demand by System Type, 2019 - 2021 Table Figure 2-1 | Consumer Water Treatment System Demand Annual Growth, 2018 - 2024 OverviewStudy Scope Historical TrendsTable Consumer Water Treatment Demand, 2009 - 2019 Table Figure 3-1 | Consumer Water Treatment Demand, 2004 - 2019 Total Consumer Water Treatment Spending (Systems & Consumables)Table Total Consumer Water Treatment Demand: Systems & Consumables, 2009 - 2029 Table Figure 3-2 | Total Consumer Water Treatment Demand: Systems & Consumables, 2009 - 2029 Demand by Treatment TechnologyTable Consumer Water Treatment System Demand by Technology, 2009 - 2029 Table Figure 3-3 | Consumer Water Treatment System Value & Volume Demand Share by Treatment Technology, 2019 Treatment Technology ComparisonTable Water Treatment Technology Comparison: Cost, Effectiveness, & Common Uses Demand by System Type (Whole-House vs Point-of-Use)Table Consumer Water Treatment System Demand by System Type, 2009 - 2029 Table Whole-House vs Point-of-Use Consumer Water Treatment System Comparison Pricing TrendsTable Consumer Water Treatment System Prices, 2009 - 2029 Table Figure 3-4 | Consumer Water Treatment System Prices, 2009 - 2029 Factors Impacting Water Treatment DemandTrends in Household Water SourcesTable Water Source by Household, 2009 - 2029 Competition from Bottled WaterTable Bottled Water Production & Water Treatment System Demand, 2009 - 2029 Technological InnovationsSmart Technology Wi-Fi & Bluetooth Capability Electronic IndicatorsTable Figure 4-1 | Electronic Indicators: Product Example Programmable SystemsTable Figure 4-2 | Programmable Systems: Product Example Brand Awareness & ExtensionTable Figure 4-3 | Brita PRO Product Example Sustainability Initiatives RegulationsSafe Drinking Water Act Microbial & Disinfection Byproducts Rules Reduction of Lead in Drinking Water Act Local Regulation of Water Softeners Quality Control Organizations Consumer InsightsWhy Consumers Treat Their Water Home Water SourcesTable Figure 5-1 | Where Consumers Report Getting Their Home Water by Rural vs. Urban Setting, 2020 Consumer Perceptions of Tap Water QualityTable Figure 5-2 | "On a Scale of 1 to 5, With 1 Being the Worst & 5 the Best, How Would You Rank the Tap Water in Your Area?", 2020 Table "On a Scale of 1 to 5, With 1 Being the Worst & 5 the Best, How Would You Rank the Tap Water in Your Area?" by Rural vs. Urban Setting, 2020 Table Figure 5-3 | Opinions on Water Quality at Home & Away from Home, 2020 Table Opinions on Water Quality at Home & Away from Home, by Gender & Age, 2020 Impact of Negative Media about Water Quality Environmental AttitudesTable Environmental Attitude Trends Conventional Water FiltrationScope & Product DescriptionTable Figure 6-1 | Conventional Filtration: Product Example Unit & Pricing TrendsTable Conventional Filtration-Based Consumer Water Treatment System Demand, 2009 - 2029 Demand by System TypeTable Conventional Filtration-Based Consumer Water Treatment System Demand by System Type, 2009 - 2029 Product TypesDemand by TypeTable Conventional Filtration Consumer Water Treatment System Demand by Product Type, 2009 - 2029 Activated Carbon Filters Mechanical Filters Demand by RegionTable Conventional Filtration Consumer Water Treatment Demand by Region, 2009 - 2029 Market Share & Key SuppliersTable Figure 6-2 | Conventional Consumer Water Filtration System Market Share by Company, 2019 Ion Exchange SystemsScope & Product DescriptionTable Figure 7-1 | Ion Exchange Consumer Water Treatment Systems: Product Examples Unit & Pricing TrendsTable Ion Exchange-Based Consumer Water Treatment System Demand, 2009 - 2029 Demand by RegionTable Ion Exchange Consumer Water Treatment System Demand by Region, 2009 - 2029 Market Share & Key SuppliersTable Figure 7-2 | Ion Exchange Consumer Water Treatment System Market Share by Company, 2019 Membrane Systems (Reverse Osmosis & Ultrafiltration)Scope & Product DescriptionTable Reverse Osmosis vs Ultrafiltration Table Figure 8-1 | Membrane-Based Consumer Water Treatment Systems: Product Examples Unit & Pricing TrendsTable Membrane-Based Consumer Water Treatment System Demand, 2009 - 2029 Demand by System TypeTable Membrane-Based Consumer Water Treatment System Demand by System Type, 2009 - 2029 Product TypesDemand by TypeTable Membrane-Based Consumer Water Treatment System Demand by Product Type, 2009 - 2029 Reverse Osmosis Ultrafiltration & Other Membrane Systems Demand by RegionTable Membrane-Based Consumer Water Treatment System Demand by Region, 2009 - 2029 Market Share & Key SuppliersTable Figure 8-2 | Membrane-Based Consumer Water Treatment System Market Share by Company, 2019 Distillation SystemsScope & Product DescriptionTable Figure 9-1 | Distillation-Based Consumer Water Treatment Systems: Product Example Unit & Pricing TrendsTable Distillation-Based Consumer Water Treatment System Demand, 2009 - 2029 Demand by System TypeTable Distillation-Based Consumer Water Treatment System Demand by System Type, 2009 - 2029 Demand by RegionTable Distillation-Based Consumer Water Treatment System Demand by Region, 2009 - 2029 Niche Water Treatment TechnologiesDemand by TechnologyDemand OutlookTable Niche Consumer Water Treatment System Demand by Technology, 2009 - 2029 Magnetic & Deionizing Ultraviolet Ozone Demand by System TypeTable Niche Consumer Water Treatment System Demand by System Type, 2009 - 2029 Demand by RegionTable Niche Consumer Water Treatment System Demand by Region, 2009 - 2029 Key Suppliers Whole-House Consumer Water Treatment SystemsProduct Description & Growth Factors Demand by System TypeTable Whole-House Consumer Water Treatment System Demand by Type, 2009 - 2029 Table Figure 11-1 | Whole-House Consumer Water Treatment System Demand by Type, 2009 - 2029 Point-of-Entry (POE) Water Treatment SystemsProduct DescriptionTable Figure 11-2 | Point-of-Entry (POE) Water Treatment Systems: Product Example Demand by TechnologyTable Point-of-Entry Consumer Water Treatment System Demand by Technology, 2009 - 2029 Table Figure 11-3 | Point-of-Entry Consumer Water Treatment System Demand by Technology, 2009 - 2029 Demand by RegionTable Point-of-Entry Consumer Water Treatment System Demand by Region, 2009 - 2029 SuppliersTable Selected POE Product Offerings Water ConditionersProduct DescriptionTable Water Conditional Types: Advantages & Disadvantages Demand by TechnologyTable Consumer Water Conditioner Demand by Technology, 2009 - 2029 Demand by RegionTable Consumer Water Conditioner System Demand by Region, 2009 - 2029 SuppliersTable Selected Water Softening & Scale Reduction Product Offerings Whole-House System Market ShareTable Figure 11-4 | Whole-House Consumer Water Treatment System Market Share by Company, 2019 Point-of-Use (POU) Consumer Water Treatment SystemsScope & Product Description Demand by System TypeTable Point-of-Use Consumer Water Treatment System Demand by Type, 2009 - 2029 Table Figure 12-1 | Point-of-Use Consumer Water Treatment System Demand by Type, 2009 - 2029 Under-the-Sink SystemsProduct DescriptionTable Figure 12-2 | Under-the-Sink Product Example: iSpring Water Systems Demand by TechnologyTable Under-the-Sink Consumer Water Treatment System Demand by Technology, 2009 - 2029 Demand by RegionTable Under-the-Sink Consumer Water Treatment System Demand by Region, 2009 - 2029 SuppliersTable Selected Under-the-Sink Product Offerings Countertop SystemsProduct DescriptionTable Figure 12-3 | Countertop Water Treatment System Types: Product Examples Demand by TechnologyTable Countertop Consumer Water Treatment System Demand by Technology, 2009 - 2029 Demand by RegionTable Countertop Consumer Water Treatment System Demand by Region, 2009 - 2029 SuppliersTable Selected Countertop Product Offerings Faucet-Mounted SystemsProduct DescriptionTable Figure 12-4 | Faucet-Mounted Systems: Product Example Demand by TechnologyTable Faucet-Mounted Consumer Water Treatment System Demand, 2009 - 2029 Demand by RegionTable Faucet-Mounted Consumer Water Treatment System Demand by Region, 2009 - 2029 Market Share & Key SuppliersTable Figure 12-5 | Faucet-Mounted Consumer Water Treatment System Market Share by Company, 2019 Flow-Through SystemsProduct DescriptionTable Figure 12-6 | Flow-Through Systems: Product Example Demand by TechnologyTable Flow-Through Consumer Water Treatment System Demand, 2009 - 2029 Demand by RegionTable Flow-Through Consumer Water Treatment System Demand by Region, 2009 - 2029 Market Share & Key SuppliersTable Figure 12-7 | Flow-Through Consumer Water Treatment System Market Share by Company, 2019 Other Point-of-Use SystemsProduct DescriptionTable Other Point-of-Use System Types: Key Characteristics Demand by TechnologyTable Other Point-of-Use Consumer Water Treatment System Demand, 2009 - 2029 Demand by RegionTable Other Point-of-Use Consumer Water Treatment System Demand by Region, 2009 - 2029 SuppliersTable Figure 12-8 | LifeStraw Product Example Point-of-Use Water Treatment Market ShareTable Figure 12-9 | Point-of-Use Consumer Water Treatment System Market Share by Company, 2019 Water Treatment ConsumablesScope & Product Description Demand by ProductTable Consumer Water Treatment System Consumable Demand by Type, 2009 - 2029 Table Figure 13-1 | Consumer Water Treatment System Consumable Demand by Type, 2009 - 2029 Replacement Water FiltersProduct DescriptionTable Figure 13-2 | Replacement Water Filters: Product Example Units & Value OutlookTable Replacement Consumer Water Filter Demand, 2009 - 2029 Water Softener SaltProduct DescriptionTable Figure 13-3 | Water Softener Salt: Product Example Units & Value OutlookTable Consumer Water Softening Salt Demand, 2009 - 2029 Replacement MembranesProduct DescriptionTable Figure 13-4 | Replacement Membranes: Product Example Units & Value OutlookTable Replacement Consumer Membrane Demand, 2009 - 2029 Water Treatment Consumables Market ShareTable Figure 13-5 | Consumer Water Treatment Consumables Market Share by Company, 2019 Regional TrendsDemand by RegionTable Consumer Water Treatment System Demand by Region, 2009 - 2029 Table Consumer Water Treatment Regional Trends Overview Table Figure 14-1 | Consumer Water Treatment System Demand by Region, 2009 - 2029 NortheastOverviewTable Northeast Consumer Water Treatment System Demand by Subregion & Type, 2009 - 2029 Table Figure 14-2 | Northeast Consumer Water Treatment System: Market Position New England Middle AtlanticTable Figure 14-3 | Northeast Consumer Water Treatment System Demand by Subregion, 2009 - 2029 MidwestOverviewTable Midwest Consumer Water Treatment System Demand by Subregion & Type, 2009 - 2029 Table Figure 14-4 | Midwest Consumer Water Treatment System: Market Position East North Central West North CentralTable Figure 14-5 | Midwest Consumer Water Treatment System Demand by Subregion, 2009 - 2029 SouthOverviewTable South Consumer Water Treatment System Demand by Subregion & Type, 2009 - 2029 Table Figure 14-6 | South Consumer Water Treatment System: Market Position South Atlantic East South Central West South CentralTable Figure 14-7 | South Consumer Water Treatment System Demand by Subregion, 2009 - 2029 WestOverviewTable West Consumer Water Treatment System Demand by Subregion & Type, 2009 - 2029 Table Figure 14-8 | West Consumer Water Treatment System: Market Position Mountain PacificTable Figure 14-9 | West Consumer Water Treatment System Demand by Subregion, 2009 - 2029 Key Suppliers & Market ShareIndustry CompositionTable Selected US Consumer Water Treatment System & Consumable Sales by Company, 2019 Market ShareTable Figure 15-1 | US Consumer Water Treatment Systems & Consumables Market Share by Company, 2019 Table Figure 15-2 | US Consumer Water Treatment Systems Market, 2019: Leading Supplier Table Figure 15-3 | US Consumer Water Treatment Systems Market, 2019: Co-Second Leading Supplier Table Figure 15-4 | US Consumer Water Treatment Systems Market, 2019: Co-Second Leading Supplier Table Figure 15-5 | US Consumer Water Treatment Systems Market, 2019: Fourth Leading Supplier Table Figure 15-6 | US Consumer Water Treatment Systems Market, 2019: Fifth Leading Supplier Mergers & AcquisitionsTable Selected Mergers & Acquisitions List of Industry ParticipantsTable Selected Industry Participants AppendixScopeTable Study Scope: US Geographic Regions & Subregions Table Relevant Industry Codes Table Relevant HS Codes Definitions AbbreviationsTable Abbreviations & Acronyms Used in Study Freedonia Methodology Study-Specific Methodology Sources Associations & Agencies Related Studies & Reports Macroeconomic AssumptionsEconomic EnvironmentTable Macroeconomic Indicators, 2009 - 2029 Demographic TrendsTable Population & Households, 2009 - 2029 Residential Building ConstructionTable Residential Building Construction Expenditures, 2009 - 2029 Residential Improvements & RepairsTable Residential Improvement & Repair Expenditures, 2009 - 2029 Housing StockTable Housing Stock by Type, 2009 - 2029 Housing CompletionsTable New Housing Indicators, 2009 - 2029 Consumer SpendingTable Personal Consumption Expenditures, 2009 - 2029 Beverage ProductionTable Beverage Production, 2009 - 2029