Toys & Games: United States

Toys & Games: United States

This report forecasts to 2023 US toys and games demand and shipments in nominal US dollars at the manufacturer level. Total demand is segmented by type in terms of: toys and dolls, video game consoles, board games, and baby carriages and strollers.

To illustrate historical trends, total demand, total shipments, the various segments, and trade are provided in annual series from 2008 to 2018.

Excluded from the scope of this report are video game software; game machines (e.g., pinball machines, arcade games); card games; and athletic equipment, bicycles, billiard tables, and bowling equipment. For more information on some of these products, see Software: United States, Sports Equipment: United States, and Bicycles: United States.

Re-exports of toys and games are excluded from demand and trade figures.

This report includes the results of a proprietary national online consumer survey of US adults (age 18+). This Freedonia Focus Reports National Survey has a sample size of approximately 2,000, screened for response quality and representative of the US population on the demographic measures of age, gender, geographic region, race/ethnicity, household income, and the presence/absence of children in the household.

Key macroeconomic indicators are also provided with quantified trends. Other various topics, including profiles of pertinent leading companies, are covered in this report. A full outline of report items by page is available in the Table of Contents.

Related NAICS Codes:
339930 Doll, Toy, and Game Manufacturing
451120 Hobby, Toy, and Game Stores


HIGHLIGHTS
MARKET ENVIRONMENT
Historical Trends
Key Economic Indicators
Trade
Retail Trends
Consumer Trends
Safety & Regulatory Factors
PRODUCT SEGMENTATION & FORECASTS
Toys & Dolls
Video Game Consoles
Board Games
Baby Carriages & Strollers
INDUSTRY STRUCTURE
Industry Characteristics
Market Leaders
ABOUT THIS REPORT
Scope
Sources
Industry Codes
Freedonia Methodology
Resources
LIST OF TABLES & FIGURES
Figure 1 | Key Trends in US Toys & Games Demand, 2018 - 2023
Figure 2 | US Toys & Games Demand Trends, 2008 - 2018
Figure 3 | US Toys & Games Shipment Trends, 2008 - 2018
Table 1 | Key Indicators for US Toys & Games Demand, 2008 - 2023 (US$ bil)
Figure 4 | US Toys & Games Net Imports, 2008 - 2018 (US$ bil)
Table 2 | US Toys & Games Net Imports, 2008 - 2018 (US$ mil)
Figure 5 | US Toys & Games Retail Sales by Retailer Type, 2008 - 2018 (US$ bil)
Table 3 | US Toys & Games Retail Sales by Retailer Type, 2008 - 2018 (US$ mil)
Figure 6 | US Survey: Proportion of Adults Reporting Purchases of Toys or Games, 2008 - 2018 (%)
Figure 7 | US Survey: Types of Games & Toys Bought, 2018 (%)
Figure 8 | US Survey: Retailer Type for Toy Purchases, 2019 (%)
Figure 9 | US Survey: Video Game System Ownership/Use, 2018 (%)
Figure 10 | US Survey: Timing of Video Game Console Purchases, 2019 (%)
Figure 11 | US Toys & Games Demand by Type, 2008 - 2023 (US$ bil)
Table 4 | US Toys & Games Demand by Type, 2008 - 2023 (US$ mil)
Figure 12 | US Toys & Games Demand by Type Performance Index, 2008 - 2023 (2008=100)
Figure 13 | US Toys & Games Shipments, 2008 - 2023 (US$ bil)
Table 5 | US Toys & Games Shipments, 2008 - 2023 (US$ mil)
Figure 14 | US Toys & Games Demand by Type, 2008 - 2023 (%)
Figure 15 | US Toys & Games Manufacturing Firms, Establishments, & Employment, 2008 - 2018
Table 6 | US Toys & Games Manufacturing Firms, Establishments, & Employment, 2008 - 2018
Figure 16 | US Toys & Games Shipments Concentration, 2002 - 2012 (%)
Table 7 | Leading Suppliers to the US Toys & Games Market by Type
Table 8 | NAICS & SIC Codes Related to Toys & Games

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