This report forecasts US demand for soft drinks in gallons to 2021. Total demand is segmented by product in terms of carbonated soft drinks, fruit beverages, ready-to-drink tea, sports drinks, enhanced water, other ready-to-drink beverages.
To illustrate historical trends, total demand and the various segments are provided in annual series from 2006 to 2016. A Market Environment section provides pertinent background on historical trends, key economic indicators, product development, and production and distribution. A Segmentation and Forecasts section defines products, discusses market drivers and constraints, identifies substitute products when applicable, and assesses the impact of key drivers and constraints on each product segment over the forecast period.
Further analysis includes an Industry Structure section, which surveys the supply base and profiles the leading firms competing in the US market. An introductory Highlights section summarizes key findings from this 26-page report, and a Resources section lists contributing sources as well as resources available for further research.