Prepaid Cards: United States

Prepaid Cards: United States

This report forecasts to 2023 and 2024 the US market for prepaid cards in nominal US dollars. The total market is segmented by payment process as follows: open-loop and closed-loop.

To illustrate historical trends, the total market and the various segments are provided for 2020, 2021, and 2022.

The process segments are further segmented by type for 2023. Open-loop types include: government, general purpose reloadable, healthcare, payroll, and gift cards. Closed-loop types encompass: government, healthcare, payroll, and gift cards.

This report covers trends shaping the prepaid card market. For the purposes of this report, prepaid cards include closed-loop and open-loop (general use) iterations. The report does not cover non-prepaid products like debit cards.

A prepaid card is a card that stores or records a dollar value and is not linked to a bank account. The card has no value until it is purchased and "loaded" with an amount of money. When the card is used to make a purchase or to withdraw funds via an automated teller machine (ATM), the amounts are subtracted from the card's balance. When the balance reaches zero, the card is empty.

Some cards are "reloadable" – money may be loaded to the card at certain stores, online, or by direct deposit. Other cards are "non-reloadable" – when the balance reaches zero, the card remains empty and can be discarded.

Prepaid cards are also distinguished by whether they are "closed-loop" or "open-loop" cards. Closed-loop cards can be used only at specific locations operated by a merchant or other entity. Distinguished by their association with a card network, open-loop prepaid cards can be used to make purchases anywhere that card network's payment cards are accepted.

Other various topics, including profiles of pertinent leading companies, are covered in this report. A full outline of report items by page is available in the Table of Contents.

Related NAICS Codes:
522210 Credit Card Issuing
522220 Sales Financing
522292 Real Estate Credit
522293 International Trade Financing
522294 Secondary Market Financing
522298 All Other Nondepository Credit Intermediation
522320 Financial Transactions Processing, Reserve, and Clearinghouse Activities

Segmentation & Forecasts
Growth Opportunity
Coattails of Pandemic Payment Changes Continue to Affect the Use of Cash
Digital Channel for Card Acquisition & Purchasing
App-Based Digital Banking Threatens GPR Prepaid Industry
Prepaid Card Use Trends
GPR Prepaid Card Feature & Use Rationales
Prepaid Card Marketer & Issuer Strategies
Industry Codes
Figure 1 | Key Trends in the US Prepaid Card Market, 2020 - 2023
Figure 2 | US Prepaid Card Market by Process, 2020 - 2023 (US$ bil)
Table 1 | US Prepaid Card Market by Process, 2020 - 2023 (US$ bil)
Figure 3 | US Prepaid Card Market by Process, 2020 - 2023 (%)
Table 2 | US Prepaid Card Market Size by Type, 2023 (US$ bil)
Table 3 | General Purpose Prepaid Card Use, 2015 - 2021 (reloadable vs. non-reloadable)
Table 4 | Select Suppliers to the US Prepaid Card Market
Table 5 | NAICS & SIC Codes Related to Prepaid Cards

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