This report forecasts annual US nutritional supplement sales in US dollars at the retail level for 2016-2020. To illustrate historical trends, total sales are provided in an annual series from 2011 to 2015. Private-label and name-brand supplement retail sales tracked by Information Resources Multi-Outlet data are provided for 2015-2016 and segmented by type as follows: mineral supplements, multivitamins, one- and two-letter vitamins, and liquid vitamins and minerals.
A Market Overview section provides pertinent background on the market forecast, mass-market nutritional supplement sales, driving trends for nutritional supplements, nutritional supplement marketers, retail nutritional supplement sales, and key drivers of sales.
A one-page, introductory Highlights section summarizes key findings from this 29-page report, and a Resources section lists contributing sources as well as resources available for further research.