This report forecasts US newspaper publishing revenues in US dollars at the publishers' level to 2020. Total revenues are segmented by source in terms of: advertising, subscriptions and sales, printing services, distribution services, and other revenue sources.
To illustrate historical trends, total revenue and the various segments are provided in annual series from 2005 to 2015. A Market Environment section provides pertinent background on historical trends, key economic indicators, leading newspapers, and news media. A Segmentation and Forecasts section defines revenue sources, discusses market drivers and constraints, identifies substitute products when applicable, and assesses the impact of key drivers and constraints on each revenue source segment over the forecast period.
Further analysis includes an Industry Structure section, which surveys the supply base and profiles the leading firms competing in the US market. A one-page, introductory Highlights section summarizes key findings from this 23-page report, and a Resources section lists contributing sources as well as resources available for further research.