This report forecasts US food and beverage natural colors demand in US dollars at the manufacturers' level to 2021. Total demand is segmented by color in terms of: red natural colors, yellow natural colors, orange natural colors, brown natural colors, and other natural colors. Total demand is also segmented by market as follows: beverages, dairy products, fruit and vegetable preparations, and other markets.
Coloring foodstuffs, including fruit and vegetable colors, are included if they are used primarily as coloring agents.
To illustrate historical trends, total demand is provided in annual series from 2006 to 2016; the various segments are reported at five-year intervals for 2006, 2011, and 2016.